It takes between five and seven impressions for someone to remember your brand.
Multiply that by thousands of people, and you suddenly realize that you must expand your marketing reach.
Marketing is a powerful way to hone your message and reach a broad audience. However, it’s not always utilized to its full potential.
It’s too easy to focus on the wrong marketing techniques that don’t get results. If you want to know how to reach more people and grow your credibility keep reading.
These are the top marketing strategies that your business can’t ignore.
- Short Videos
The one marketing technique that gained a lot of traction over the last couple of years is short-form video.
Thanks to the success of TikTok, these videos started trends and made quite a few people a lot of money.
Other social media channels like Facebook and YouTube caught on. They launched their own versions of short-form video platforms. YouTube Shorts and Reels go head-to-head with TikTok for social media dominance.
As a marketer, this is a great chance to expand your reach. Social media platforms prioritize short-form videos.
Record short and fun behind-the-scenes looks at your business. Product demonstrations, quick tips, and inspirational content do well with audiences.
- Search Engine Optimization
Search engines still drive most of the traffic to websites. However, only a small percentage of sites experience the benefits of search.
That’s because most of the traffic goes to the first few search results. If you want to stand a chance to get seen, turn your attention to search engine optimization.
The best way to utilize SEO to expand your reach is to focus on the top-of-the-funnel keywords. These are keywords that people use when they’re in the early stages of buying.
For instance, someone that’s in the early stages of buying a home would look up “how to buy a home” or “how to save for a down payment.”
They’ll have a lot of questions at the beginning of the buying process. Deliver content that addresses those questions and you’ll reach a broader audience.
- Pay-Per-Click Ads
SEO can take many months to get to the top of search results. If you need immediate results, look at pay-per-click ads.
These are ads that appear at the top of search results. To make these ads incredibly effective, don’t direct people to the home page of your website.
Set up a landing page that relates to the ad text. That creates a seamless experience in the user’s mind and validates their click.
Pay-per-click ads could turn into a money pit if you don’t know what you’re doing. Always look to improve your quality score.
This is a measurement that Google uses to determine the relevance and quality of your ad. The higher the score, the less money you’ll spend on your ads.
You can use dozens of different marketing strategies to drive traffic to your website. The reality is that most of that traffic won’t take action.
You’re lucky if you can get 5%-7% to become a lead, or 1% to make a purchase. You’re losing more than 90% of the traffic to your site.
Retargeting ads put a tracking cookie on your website. When someone visits your site, the tracking cookie follows them.
When they look at other sites, your brand’s display ads appear in front of them. This is an effective digital marketing technique to expand your reach and keep your brand in front of people.
- Press Releases
Public relations is the art of communicating the value of your brand through the lens of the media. Getting an article about your business in the right publication can pay dividends for your business.
It expands your reach and brings a tremendous level of credibility to your business.
You need an angle. This is a way to hook editors into your story. It’s something unique about your business, such as an event or product launch.
You also need to target the right publications. That occurs through distribution. You can do personal outreach to publications and editors or hire a press release distribution service.
For the comparison of different distribution services, check out https://www.ereleases.com/newswire/.
- Have a Compelling Offer
A good offer gets the word out about your business. What do you have that people really want or need? What problem do you solve for them?
Understand those two questions, and you’ll have no problem expanding your reach.
A compelling offer is something simple like a free trial. It could be a free course, webinar, or download.
The offer is what helps you turn traffic into leads. People talk about great offers and they’ll share them with their friends.
If you’re not sure about your offer, research your industry. Look at your competitors.
Find out what they offer and what you can do differently. You may need to test a couple of offers to get the right one that grows your reach.
- Ask for Referrals
Your business probably already depends on repeat and referral business to survive. Instead of waiting for the phone to ring, create a systematic approach to referrals.
Most businesses don’t ask for referrals, and most customers would give a referral if asked.
See the problem?
Ask for referrals at different points of the customer journey. A few days after a client receives a product or service, send them an email asking for a review and a referral.
Create a referral program that rewards loyal customers with bonuses for sending people your way. These are simple things you can do to have your customers market your business for you.
- Long Videos
We talked about the explosion of short-form videos earlier in this article. We can’t ignore the potential to grow your reach with long videos.
These are videos that are between 5 and 60 minutes long.
YouTube is the perfect venue for posting these videos. YouTube functions just like a search engine, so you’ll need to optimize your videos with the right keywords.
- Influencer Marketing
Influencer marketing is a relatively new marketing technique. It became popular when celebrities with a million followers charged brands thousands of dollars to promote products.
Cristiano Ronaldo charges $1.6 million for a sponsored Instagram post. He also has more than 300 million followers.
Influencer marketing expands your reach because you leverage someone else’s audience. You don’t need to spend millions on a post, either.
Work with someone who has the audience that you want to reach. There are accounts that will let you sponsor a post for as little as $100.
Out of all of the digital marketing techniques listed here, you can’t beat one of the oldest forms of outreach.
Networking is still an effective way to expand your reach. It’s how people get to know you and trust you.
The pandemic changed how we network. There are virtual networking groups that connect you with people all over the world.
There are local networking events that you can attend. Trade shows are a great way to expand your reach within an industry.
- Email Marketing
Email marketing still works. You can use it to grow your reach and nurture leads.
You’ll start to see digital marketing techniques come together when you utilize email marketing. Social media, ads, SEO, and video marketing are top-of-the-funnel marketing techniques.
They generate interest and drive people to your site. When they see your compelling offer, they’ll submit their email address to access the content.
Once you have their email address, you can continue outreach activities and nurture those leads. Email continues to build trust until someone becomes a customer.
- Use Affiliate Marketing
Companies like Amazon, eBay, and Walmart use affiliate marketing programs to expand their reach. You can do the same to expand yours.
What is affiliate marketing? It’s a way to leverage your most loyal customers and get them to promote your business.
Affiliate marketing turns people into salespeople. They send traffic to your business. If their referral makes a purchase, the affiliate gets a small commission.
They have an incentive to promote your products. Most affiliates post reviews online with affiliate links.
There are affiliate marketing tools and programs that you can use to launch this marketing strategy.
Use These Marketing Techniques to Grow Your Reach
It’s a challenge for every business to break through the noise and reach a wider audience. You don’t need a miracle or a video to go viral.
Use the marketing techniques listed in this article. They’ll help you grow your audience and gain credibility. You’ll get the results you want from marketing, which is to ultimately grow your business.
Are you ready for more incredible tips to kick start your business? Click on the Business tab at the top for more exciting content.