The average American spends nearly 24 hours online each week. And that means if you want to put your marketing campaigns in front of people’s eyes, you must prioritize digital marketing.
Compared to traditional forms of marketing like print ads and television commercials, digital marketing is one of the most cost-effective ways to grab attention. And the options are practically endless, from social media to landing in Google searches.
Read on for a rundown of the top five digital marketing strategies to implement in your business.
1. Content Marketing
Content marketing can be somewhat time consuming, but high-quality content will help you build a loyal following online while increasing sales.
Content means many things, and you don’t have to tackle every type of content to reap the benefits. For example, if you already have a business website, create a blog section with valuable blog posts related to your product or service. If you’re comfortable using social media, create image and video content your followers will love.
Start with just one or two types of content at first. And be sure to check out number 5 on this list for tips to reach more people with your content.
2. Online Ads
Online advertising is one of the most effective content marketing strategies. Ads can be found on websites, on social media platforms, in apps, and just about anywhere else you can imagine.
Entrepreneur Dylan Ogline encourages people to invest in online ads to see the greatest results for their businesses. It’s not uncommon to spend thousands each month on ads, but even a smaller budget can receive a hefty ROI.
3. Influencer Marketing
In the world of online marketing, influencer marketing has become more common over the last couple years, and for now, it seems like it’s here to stay.
Influencer marketing originally targeted social media influencers with hundreds of thousands (or even millions) of followers. Think of it like having a celebrity endorse your brand.
But these days, micro-influencers with less followers are being leveraged in marketing campaigns. When an influencer has less followers and a more authentic reputation, people are more likely to trust their opinion on businesses just like yours.
4. Email Marketing
Email marketing may not be trendy, but it certainly isn’t dead.
Many professional marketers warn of a day when today’s dominating social media platforms crumble, taking all your followers and fans with it. An alternative to this threat is to invest time into building an email list, where you “own” your newsletter subscribers’ email addresses.
Then, as long as they keep checking their email daily, you can keep reaching out and marketing to them whenever you want
Good content, and especially good blog content, needs effective SEO.
SEO, or search engine optimization, helps online users find your content when they search the web. And it can make all the difference in whether or not people ever visit your website.
Take time to study SEO strategies and current practices to stay on top of the trends.
Try These Digital Marketing Strategies
If you’re new to digital marketing strategies, the options and recommendations can be overwhelming.
Try these five to craft an effective marketing plan while growing your business.
For more marketing tips and ideas, check out our other business articles!