Without brand building, your promotions will struggle. Why? Because it takes brands multiple attempts (five to seven to be exact) at getting their business in front of a customer before that customer says yes.
Do customers recognize your brand? Hold off on that next special discount offer if you aren’t sure of the answer. Put your time and money into a brand awareness campaign instead.
Before you get started, here are five top tips on increasing brand awareness online.
1. Try an Advertising Campaign
Brand building means getting your brand in front of a massive audience so people recognize your name with your product or service. And what’s the best way to reach a large audience? Paid ads.
A paid advertising campaign on Facebook or Google will help you reach targeted customers who have a genuine interest in your product.
To get the most from advertising, you must have a clear idea of your target customer. That will help you design a campaign with the right brand messaging and help you target the best traffic.
2. Boost Your Social Media Profile
Social media is fantastic for brand building because you can connect with your target customer more personally. You can start a conversation on social media by asking questions and replying to comments.
The more you grow your social media following, the more it will help you build your brand. That’s how many famous brands started. By publishing regular, high-quality posts, you’ll get your business known on whatever topic you want.
If you sell baby sleep products, regular posts on babies, pregnancy, and sleep tips will help your audience associate you with sleep support. It’s a subtle but highly effective way of building your brand.
3. Use a Brand Ambassador
A brand ambassador is someone responsible for promoting your brand to the outside work. That might be an agency, a freelancer, a social media influencer, or in some cases, a celebrity.
Ambassadors are the face of your brand. They live and breath your products and services, talk about the benefits, create new branding ideas, and help generate new leads.
These services are an excellent example of what is on offer for companies looking for brand ambassadors.
4. Create More Blog Content
High-quality content puts you in a position of authority in your niche. It also gives you more chances of getting a high ranking on Google (on an organic search results page).
You’ll attract the right people to your website, and from there, you can add them to your email list. Once on your email list, you can send more content to strengthen your brand image.
5. Form a Partnership
Finally, don’t forget about the power of strategic partnerships. By linking with another similar business (but one that isn’t a direct competitor), you’ll have the advantage of promoting to each others’ audiences.
That’s great for brand building; customers will trust that business’s recommendations. They will put your brand in a good light when they suggest your products and services.
Increasing Brand Awareness: Five Simple Ways
Don’t expect your brand to stay fresh in the mind of your target customer. Increasing brand awareness is at the heart of any successful marketing campaign. People choose to buy from popular brands they know and trust.
You can get more branding help by heading to our business section for our latest articles.