Today, all kinds of businesses promote themselves on social media because more than half of the world’s population has an active social media profile. Social media marketing is faster and more effective than traditional methods of marketing, but many businesses may not know how to manage their social media properly. We’ve listed the top 5 do’s and don’ts of social media management that can help your business do better.
The benefits of social media cannot be denied. The right marketing strategies can help your business drive sales through the roof and get more leads. However, managing social media in a planned manner is very essential, and if you overlook what you should do and what you shouldn’t, it may cost you more than you can imagine.
First, let’s look at the few benefits of social media management. With proper social media marketing, you can:
- Leverage your current social media presence
- Improve your chances of being in the limelight
- Grow your web traffic
- Improve your search engine rankings
- Build better relationships with your followers and customers
- Drive quicker sales with higher returns on your investments
Here are the top 5 do’s and don’ts of strategizing social media management for your business.
Do’s
- Create a strategy unique to your business
There’s no ‘one size fits all approach when it comes to social media marketing since each business is different. You should come up with a unique strategy that is most suitable for your products and services. You should also aim to achieve realistic goals that are aligned with your business’s ethics.
Assess your strengths and weaknesses, and use them to make a profit or work on making improvements wherever you need to. It is always better to be fully prepared before you enter the market.
It is also important to remember that you need to keep experimenting and analyzing your approach to marketing and your social media management. Study consumer behavior to make necessary changes to your social media management plans.
- Choose the right social media platforms
There are many social media channels, but it is not necessary to be on all of them. While strategizing, focus on the social media platforms that are best suitable for your type of business.
For example – If you’re a dentist, then Facebook (almost 3 billion users), Instagram (close to 1 billion users), Twitter (187 million users), LinkedIn (738 million users), and YouTube (2 billion users) are the best platforms where you can attract a lot of social media users and find most of your potential customers.
- Use the right tools
Handling multiple social media accounts on different platforms isn’t a cakewalk. Luckily, there are many effective tools to automatically manage social media for your business, with some enlisted below.
PRACTINA
This is one of the best globally-used AI-driven social media management tools. Practina simplifies the process of creating ads on Facebook, Instagram, and Google with just a few clicks. Its smart features can automatically create, schedule, and publish customized branded content to all of your social media accounts to generate maximum audience engagement. It also lets you automate your real estate MLS postings. With Practina, you get a dedicated marketing professional to help you wherever needed. Practina even offers businesses the chance to experience their professional plan for free.
HOOTSUITE
This is an easy-to-use tool, designed with the main focus to help you with social media ads, share posts across multiple channels, as well as with content management. However, this tool is not integrated with automated features. You can run ad campaigns on Facebook, Instagram, and Google with Hootsuite with a budget cap of no more than $5000. Customized branded content is not available on this platform. Limited-period free trial is available.
Loomly
This tool lets you manage your social media content, posts, and ads from one location. Loomly requires you to buy its premium plan to get customized branded content for your social media. It doesn’t come with the Google ad management feature or any other automation features.
Buffer
This tool helps you tell your brand’s story and engage more audiences on your social media. You can craft posts in advance and publish them whenever you want. You can create a free account with Buffer.
- Analyze your metrics
Metrics show the performance of your social media and can help you determine the effectiveness of your current strategy, so you can make any changes if needed. If your online campaigns fulfill your business goals, then keep doing what you are doing. Analyzing your metrics can show if you’ve gained more followers, increased your brand’s awareness, boosting sales, and any returns on investments.
Social media tools listed above, such as Practina, can show you detailed analytics of your social media performance and guide you on ways you can improve.
- Post and engage frequently
After all, social media is for socializing, so take advantage of it. Get to know your digital family, share content that educates them about your brand. Acknowledge your followers and those showing interest in your brand by replying to them, featuring them, or showing gratitude towards them. Your engagement with your followers will keep them from leaving.
To consistently post on your social media, take the help of any social media tool and automate the creation, scheduling, and publishing of posts on all your accounts to keep the engagement going.
Don’ts
- Please everyone
After you’ve identified your target audience, you don’t need to focus on pleasing everyone. You can’t achieve your goals by trying to make everyone happy. Instead, tailor your products and services to satisfy the needs of the right audience for your business. Be dedicated to becoming the best in your industry so that you don’t fear losing your followers.
- Get rid of negative reviews
People leaving negative reviews on your social media may tempt you to remove them. Instead, reach out to them so that you can resolve this offline. Take this as an opportunity to redeem yourself and build better relationships by offering the best customer service.
- Over advertise
Imagine someone spamming you with their ‘like now, buy now, subscribe now, shop now, follow now,’ kind of posts all the time. When planning your calendar, make sure you keep a variety of content. Practice the art of subtle advertisement to avoid irking your audience.
- Be easily gratified
If your social media is flooded with likes, comments, tags, and mentions, it doesn’t mean you should stop planning your next move. Celebrate your milestones but keep working at improving your social media.
Social media management is all about exploring new avenues to get even better engagement, trying novice tactics, and getting out of your comfort zone. It doesn’t take much time to lose your followers as much as it takes to build.
- Avoid social listening
Don’t make everything about your brand. Listen to the conversation happening around the internet related to your business. The biggest advantage you get from social listening is higher engagement. Not only that, you get to learn about your competitors and identify who’s on your side and who isn’t. Social listening is an essential part of effective social media management.
To conclude
We hope that these tips will help you manage your social media well and boost your online presence.
If you’re still not confident about managing your social media, we suggest that you visit www.practina.com to automate your social media marketing with an easy-to-use tool.
