You log on to check your business website’s statistics. Your site’s traffic had been going steady, and your bounce rate was low. Then, you notice something strange.
Your traffic has been steadily dropping over the past month. And your bounce rate has shot up in parallel.
What happened? It’s time for a website redesign!
More symptoms tell you it’s time for a website redesign. Keep reading to find out if your business website needs a revamp.
1. Outdated Design
If your website looks like it was designed in the early 2000s, then it might be time for a redesign. Outdated design can make your website look unprofessional and can turn potential customers away.
A good website theme should be modern, responsive, and easy to navigate. If your website is none of those things, then it might be time for a change.
2. Lack of Mobile-Friendliness
It’s no secret that mobile usage has exploded in recent years. Did you know that around 84 percent of American households now own a smartphone?
What does this mean for your website? It means that if your website isn’t mobile-friendly, you’re missing out on a huge chunk of your potential audience.
If you’re noticing that your website is getting more traffic from mobile devices, but conversion rates are staying the same or even declining, it’s time to consider a mobile-friendly redesign.
3. High Bounce Rate
If you notice people leaving your site after only viewing one page, most likely, you have a high bounce rate. This could be because your site is difficult to use or it doesn’t have the information that people are looking for.
A redesign can help to fix these problems and keep people on your site.
4. Poor User Experience
If your website is difficult to use, visitors will likely leave without taking the action you want them to. A poor user experience is one of the most important signs that it’s time for a website redesign.
By improving your website’s design, you can make it easier for visitors to find the information they need and take the actions you want them to. This will lead to more conversions and a better return on investment for your business.
5. Dwindling Search Ranking
A website redesign can help you create a more user-friendly site that is better optimized for search engines. It can also help you update your site’s content and design to better reflect your brand.
If you think a website redesign may be right for you, talk to a web designer or development team, like fishhookmarketing.com, to get started.
Time for a Website Redesign!
If your website is outdated, difficult to navigate, or not generating leads, it may be time for a redesign. A well-designed website can be a powerful marketing tool, helping you to attract new customers and grow your business.
A website redesign can be a daunting task, but it’s worth it to have a website that is up-to-date and reflects your brand. Not sure where to start? Reach out to a web design agency or freelancer to get the ball rolling.
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