Computers and Technology

5 Things That Make a Great Website

According to data, 38.5% of website visitors claim that outdated web design is the biggest reason for leaving a website.

A lot of small businesses struggle to create a website that looks great and functions well. Not only do you need a website that looks great, but it also needs to be user-friendly and stand out from the competition.

Keep reading to learn exactly what makes a good website with these 5 website design tips!

1. Aesthetics

Good web design should be visually appealing and easy on the eyes. The overall design should be cohesive, with a consistent color scheme and fonts throughout. The layout should be easy to navigate, with clear buttons and links.

Images should be high-quality in order to best engage viewers. Relevant images are also key in attracting and maintaining an audience’s attention.

Since site content can vary, making sure images fit accordingly is important in bolstering any message trying to be conveyed.

2. Content

The website’s content must be well-written, accurate, and informative. It should be engaging and relevant to the target audience. The site should also be updated regularly with new content to keep visitors coming back.

Ideally, your content should solve the biggest problems and the most burning questions of your target audience. This will make them want to keep coming back to your website for more answers and advice.

Good content will also show your audience that you are knowledgeable and capable of solving their problems and getting them the results they want.

3. Functionality

Modern website design must be easy to use and function properly. All links should work, and forms should submit correctly. The site should also be compatible with all browsers and devices.

Your website should also be 100% mobile responsive. Mobile responsiveness is important because over 60% of web traffic now comes from mobile devices.

So, your website is not mobile responsive, you are essentially losing out on a lot of potential traffic and customers.

4. SEO

A website needs to be optimized for search engines in order to rank high in search results. This includes using the right keywords, metadata, and backlinks.

Ranking high in search results is important for your success because it helps you get more traffic to your website.

Many people think of SEO as being complicated and difficult. However, it’s actually quite simple. By taking a few easy steps, you can optimize your website for search engines and improve your visibility.

5. Security

An SSL certificate is crucial for any website that wants to instill trust in its users. Without one, users may feel anxious about sharing personal information or making transactions.

An SSL certificate creates a secure connection between a website and a user’s browser, encrypting sensitive data and giving users the peace of mind that their information is safe.

Each one of these elements is provided for you when you choose to work with a professional web design company like

What Makes a Good Website?

Now you know what makes a good website! While this list is not exhaustive, it should give you a good starting point for designing or redesigning your website. These five elements will help your website stand out from the competition and keep visitors coming back for more.

If you want more articles like this, be sure to check out our blog!

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