How important is a headline?
It’s said that 80 percent of people will read the headline, while 20 percent will read the rest.
Advertising guru David Ogilvy noted that 80 cents of every dollar spent on marketing should go into the headline.
Headlines are what capture attention and get people to take the next step, which is to keep reading the rest of your ad copy or click on a link.
You can use headline generator tools to make headlines for you, but are you getting the most out of those tools?
A headline alone can make a blog post go viral and get traffic from search results. How can you make sure you’re getting the best headlines possible?
Check out this guide that gives you tips to use a headline generator and create amazing headlines that people can’t ignore.
1. Know What Makes a Good Headline
The best way to take advantage of a headline generator is to know the difference between a good headline and a great headline.
On top of that, you’re limited by search engines. For example, the main headline for your PPC ads is only 30 characters long.
You have about 60 characters for your blog post headline.
That means every character has to count.
Understand the different types of headlines. There are question headlines, list headlines, how-to, and direct headlines.
These are the most used in blog posts.
It should be easy for the reader to know what they’re going to get by clicking on the article. You can tell people that an article shows them how to do something, but if you can deliver what the reader gets, it’s even more powerful.
There’s a big difference between an article that shows someone how to lose weight and one that shows them how to lose weight and gain confidence.
For a PPC strategy, you’ll put the main headline at the top, followed by two other headlines. The main headline needs to be the strongest.
2. Understand What Interests Your Audience
Before you generate headlines using a headline generator tool, research the types of articles people like to read.
A tool like BuzzSumo has a database that shows the most popular articles for a given topic.
This gives you something to think about as you generate headlines. You can create something click-worthy.
3. Know Your Keywords
You have to make your keywords part of your headline. It’s critical for both blog posts and PPC ads. That’s because Google looks for the context of your content.
Most of the context is found in the headline of the post. It tells your audience and search engines what the post is about.
Start by doing basic keyword research using a keyword planner tool. This is helpful because you get to understand how the audience uses their own language to find something they’re looking for online.
For example, your article might be about self-love, but your audience looks for “how to love yourself and be confident.”
The next step is to create content to meet the expectations of the audience and search engines. You can’t have an article titled “5 Ways to Lose Weight” and have an article about something completely different.
Not only will you lose your audience, but you could also get your site penalized because search engines will think that you’re running some kind of con to get ranked.
4. Don’t Go With the First Headline
A headline generator makes it easy to create good headlines. You can use an AI writing tool or an online tool that specifically writes headlines.
You tell the tool what the article is about, include a couple of keywords, and create a headline. The tool may give you several options to work with.
Know that the first pass is rarely the best one. You might be in a rush and take the first option, but take the time to go through the process a few times.
You’re likely to find much better options after a few passes.
5. Use a Headline Generator for Inspiration
Some writers like to save time by using a blog headline generator as a starting point. They use the tool to generate headlines and use them as inspiration.
They’ll take one or two headlines that they like and draft a lot of headlines from those sources of inspiration.
Writers find that they get better and better the more they write. One tactic is to write about 20 drafts of a headline.
You can do the same with your headlines. It takes a little more time, but it’s well worth it to have a higher conversion rate.
6. Use A/B Testing
If you think that you have two great headlines, you can test them to see which one your audience responds to.
Testing headlines should be a part of your overall marketing strategy. Start by going through your website’s analytics.
See what types of content your audience loves. For example, they might click on how to post the most or list posts.
Then craft your headlines and post them on social media. Let the people decide which headlines are the best ones.
What if your headlines are for PPC ads? Create multiple versions of the ads and use different headlines. That allows you to keep the one that performs better. It also reduces your ad spend and increases your ROI.
How to Use a Headline Generator and Get Great Results
The perfect headline generates interest right away. It raises curiosity to the point where people have to click to learn more.
Headlines are easy to write. Good headlines take skill and practice. You might not have the time to craft the perfect headline, but a blog headline generator can help you.
The tips in this article make it easy to generate headlines. Be sure to check out the other articles on this site for more tips to help you grow your business.