To master lead generation, you need a lot of knowledge, time and money, to get it near perfect. A steady stream of qualified prospects helps any business grow. To help you, we’ve created these 7 little changes you can make to lead generation that’ll make a big difference.
1) Create A Valuable Offer
You need to create value for the customers through your offer. This could be as simple as a free webinar, an Ebook, a coupon, a sample and much more. By doing so, you are showing them why they should buy from your business.
This can generate more leads, as they are getting something for free. Even if it is of limited value, customers are positive that they are getting something without having to purchase anything beforehand.
2) A Grabbing Call to Action
A Call-To-Action entices consumers to take the next step in their journey. Without one, nobody knows what to do, thereby structuring the buyer’s journey. An effective method of lead generation is by including a call to action (CTA) that directs and instructs a customer what to do next. This can involve filling out a contact form or calling the business directly to purchase.
3) A Stellar Website
If you have a well-designed website, you are already one step closer to increasing your lead generation. However, if your site is poorly designed, your lead generation could suffer. Having a landing page that is pleasing to the eye will improve your chances of converting leads into customers.
4) Multi-Channel Approach
Your lead generation could be drastically limited if you only use one channel to generate leads. The more channels you target, the more likely you are to generate leads. Multiple channels include social media platforms like Instagram, Facebook, and LinkedIn. While others include email marketing, Google ads, and content and articles from your website.
5) Buyer persona
By understanding your target customers, you will increase the probability of conversion. By understanding your buyers, you will also increase your ROI and the number of leads generated.
6) Contact Form
With a contact form, you will be able to capture a lead by collecting information about your customer. Once you collect their contact details, you can ensure your sales team nurtures these leads. This way you can increase your lead generation.
Although the LinkedIn email finder is decent, GetEmail.io has made it much easier for businesses to collect email addresses from potential clients and customers. The service finds the email address by using the first name, the last name, and the domain name of the company.
7) Monitoring and Improving Leads
Monitoring lead generation needs to be done constantly. You’ll have to know how many leads you get, how many you sell and how many drop out of your website. Also, change your landing page and see if that impacts the ROI. Customers will be constantly changing.