It’s pretty much everyone’s goal when they create a website: to have repeat visitors. They share your material; they interact with you on a regular basis, and they refer people to your website. They recall the URL of the webpage. If you are running a website design agency, it is crucial that you understand how to create a memorable website design.
It isn’t something that happens by chance. A memorable website design is a tool that can aid in the formation of this user bond. Here, we’ll look at seven different ways to leave a lasting impression, along with seven excellent examples of how to do it. Learn how to make a design that will last a long time and will not go unnoticed!
Make an Impression
The first thing users do on your website, as well as the last thing they do, will be remembered. It’s critical that you have an excellent memory.
On the landing page, strong images and a smooth finish to action are essential.
Tosco Music makes an excellent job of creating a positive initial impression, which begins with a variety of eye-catching visual effects:
- Navigation on the left-hand side
- The elements have a lot of contrast
- Above the scroll, there’s a lot of video stuff
- Typography is stunning
The design also leaves a favourable impression. Users can learn more about a musical act they like or sign up for the company’s email by filling out a basic form that’s easy to miss. Each interaction is straightforward, seamless, and provides a compelling reason for visitors to return to the site.
Create a Story
A website serves as your portal to the rest of the world. It’s a chance to tell others who you are and why you’re important. Effective storytelling is the thread that keeps consumers holding on to a brand’s or a travel blog’s story.
It takes two steps to tell that storey:
- To tell a storey, use strong text
- Showing some interesting visuals
To put up a comprehensive product, you’ll need both pieces.
Walkwest makes a strong statement first, then tells you a storey to back it up. This is something that is likely to resonate with you if you require their services (public relations or marketing). The storey is conveyed in a straightforward manner, with great visuals and small blocks of text.
The website not only tells a tale but also guides you through it with unique scroll patterns and imagery. To learn more, the user becomes engrossed in the engagement. And it all happens in the blink of an eye. That’s how you tell a storey that sticks with you.
Use Color Effectively
Users may abandon a site if there is too much colour, and if there is too little colour, the design may be forgotten. In the centre, there’s an intriguing colour combination that’ll stick with consumers.
The key to colour is to come up with a palette that works for your content while also standing out from the rest of what visitors see on a daily basis. (Think about how many websites you visit on a daily basis that have the same blue background.)
Hillman Living employs a stark image with small splashes of colour to draw attention to the chairs in the image and assist people to focus on them. (That’s what they’re trying to sell you.)
The look shifts to a more typical minimal style — with a white background – as you progress down the page, yet each chair retains the same colour accents. This colour scheme will stay with you for a long time. It’s difficult to forget about the oranges, reds, and blues. (And the corporation is wagering that you’ll remember them long enough to buy.)
Do Something Fun
When you think of a “fun website,” what comes to mind? Is it a game? Is this a trailer for a film? What about colour, images, and typography as website design elements?
Any of these items might add a playful element to your design.
- Faces with smiles in photos or videos
- Colours that are vibrant and saturated
- There’s something to do (a game)
- The language that is lighthearted and lively (particularly in a similar typeface)
Newcastle Many of these things are now being done. Everything about the design, from the colour palette to the unique shapes as design elements to joyful individuals doing intriguing activities in all of the photos, is fun and interesting. The design makes you want to get right into the scene and laugh along with the characters. (I’m sure you remember that!)
Engage the Senses
When it comes to engaging with a user’s senses, it’s all about the text and visuals.
Interacting with users and providing feedback is one option. For example, a user types something into a website, and the website responds with something else. (Think of it as a back-and-forth conversation, similar to texting a pal.) Another possibility is to convince people to consider your design in the same way that Coffee Times Coffee does.
When watching the video clips on the website homepage, you won’t find a coffee drinker who doesn’t detect the aroma. (Some even claim to be able to hear the beans grinding.) In each case, the user experiences the design as more than just a screen image; it evokes another pleasurable recollection through the senses. (One that will linger for a while… or at least until the next cup of coffee.)
Mix It Up
Because they connect with a repeat user base, certain websites are built to offer new content all of the time. (An example is eCommerce, as well as news or magazine-style websites.)
Changing the content or tweaking the design can give consumers fresh and intriguing experiences, encouraging them to think about and return to your site more frequently. The important thing is that the new experiences retain your content and style (so this can be pretty tricky).
Nike is a market leader in this field. The information on the homepage changes practically every time you come, but each new part is just as interesting. Another thing Nike does well is tying every piece of material on the homepage to current events, ensuring that users get exactly what they want from the global sports gear company.
While you definitely don’t have Nike’s resources, it’s a terrific place to start when it comes to gathering knowledge (and inspiration). Make it a point to check the homepage once a week for the next month or so to see what’s new. How can you incorporate such ideas into your content?
Remember the Finish
You’ve devised a strategy to impress designers with your homepage; the visuals are fantastic, there’s a compelling call to action, but don’t overlook the last touches. The last impression is just as crucial as the first one. Because users may exit your website from a different spot than where they entered, knowing how to create this can take a little more time (at least you hope they do).
Look through your analytics to see which pages are causing the most users to leave, and improve that experience. Create an offer that gives customers something – a fantastic discount or a printable/digital piece – or a lasting memory of your website’s best portion.
The important thing is that users are satisfied when they leave. (It’s also crucial to make sure they don’t depart due to some sort of mistake.)
Every page in Startup Lab has a completing action on the left side, which is a form that users are intended to fill out. The finish is memorable because the action is obvious, the form is simple to complete, and visitors can achieve their goal in two clicks from anywhere on the site.
One of the most difficult aspects of website design is that it occurs almost instinctively to consumers. Do you ever think to yourself, “I’ll remember that website!”? It’s unlikely.
However, you do tend to recall some of the aspects that constitute a strong website. You remember the message later or acquire a coffee urge in the afternoon.