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Digital Media Marketing​

A Quick Introduction to Instagram Videos

If you’re planning to start using Instagram as part of your social media marketing strategy, one of the first things you might want to consider doing is making videos with a free video maker like the one offered by

Instagram allows you to share up to 60 seconds of video at once when you share a story post. This can be useful for product demonstrations, tutorials, or any number of other things.

These days, everyone wants to make an Instagram video, but not everyone has the time or the know-how to do it right. If you don’t have access to expensive equipment or software, making an Instagram video can seem daunting. Luckily, there are plenty of ways to make free Instagram videos without needing anything more than your smartphone and some free apps.

These free video makers can help you create videos of all shapes and sizes without requiring you to have expensive software or buy stock footage that’s over your budget. To learn more about how to make an Instagram video for free, check out this comprehensive guide.

Image by cottonbro from pexels

Get a Free Video Maker

Are you getting started with your video marketing plan? There are several tools that can help you create professional-looking videos, including free video makers.

Your business may not have a multi-million dollar marketing budget, but you don’t need one in order to produce amazing videos. A free editing program like the Promo Editor may be more than enough. 

It helps users create quality videos with its easy-to-use features. This video editor also includes step-by-step instructions that are very easy to follow. So even if you’ve never created a video before, it’s quite simple to follow along. This is perfect for small businesses or individual entrepreneurs who want their own videos but don’t have access to advanced editing software or video equipment.

Add Titles

Image by Eunice Lui from pexels

Using titles in your video that you create with a free video maker is a great way to make sure people know what they’re clicking on before they get there. Titles allow you to give people information about what they are going to see. This will not only help them find it more easily but keep them interested in getting there. 


When creating an Instagram video, make sure to have a title with relevant keywords. This is important if you want it to show up when people are searching for related content. 

For example, if you’re creating a recipe video on how to make banana bread, include words like “recipe” and “banana bread” in your title. This will make it easier for people looking for a good recipe on how to make banana bread to find your video.

Add Transitions

Transitions and animations make videos more exciting and engaging. A free video maker software will allow you to add transitions between slides to make your video more interesting. 

For inspiration, take a look at music videos, ads, and other online video marketing campaigns. They usually have some transitions between their clips.

If you’re creating your video with software like Promo or Animoto, these are already included. You can also Google search for a guide on how to easily add transitions to your videos.

Image by Elena Saharova from pexels

Record Yourself Talking


Image by Jopwell from pexels

If you have a smartphone or tablet, you can record a video of yourself talking straight from it. That’s what I did when I made my first Instagram video. 

All you need is a device with audio recording software and a camera. If you want more options than your smartphone offers, grab a microphone and camera if your computer doesn’t have them already. You can even use your webcam. 

However, be aware that it won’t produce high-quality audio or video before transferring the content over to a free video maker. You need to edit your raw footage to ensure engaging content for your Instagram.

Edit Your Video

Once you’ve finished recording your video, it’s time to edit. We recommend Final Cut Pro X (yes, it costs $300, but it is very powerful and supports 4K video). But if you’re looking for a cheaper option with most of the features or you don’t own a Mac, try Promo Editor. 

It offers mostly basic options but also has some advanced features like endless template options and many filters. You can even add your own background music. 

If you don’t want to download either of these programs, there are plenty of free video editors out there that will get you by on most things.

Final Word

Don’t expect your first video to look like Jimmy Kimmel’s; don’t even expect it to be that good. But what you can do is keep recording and improving until you get there. 

As users on sites like YouTube will confirm, everyone starts somewhere. And soon enough, you’ll be getting likes in no time. So why limit yourself? The sky’s the limit!

The Blogulator

Web World Developers | Digital Marketing |

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