Instagram is one of the most popular social media platforms on the World Wide Web. Instagram marketing strategy is an indispensable marketing tool for businesses who want to get the most out of their social media marketing. And why not?
According to Statista, the popular social sharing app has a total of 1 billion monthly active users, a number that is steadily increasing. So if your brand does not have a business profile on Instagram (there are already 25 million business profiles), you are definitely leaving money on the table.
How to create a powerful Instagram marketing strategy?
1: Know the purpose of your Instagram marketing strategy
Instagram marketing can work for any business as long as it is clear about its objectives. That’s right, to get the most out of Instagram, it’s important that you first determine your original purpose.
Do you really want to use Instagram? There is a common answer to this question: marketing. But it is very unclear.
You need to focus on a specific goal that you want to achieve with the help of Instagram. Your brand needs extreme clarity about your Instagram marketing strategy. This applies not only to businesses that are new to Instagram but also to brands that have been using the platform for a long time.
2: Develop a Content Strategy
A strong foundation is needed to build your Instagram marketing strategy. Because without one, you would only be shooting in the dark. This is why designing a proper content strategy is critical to your Instagram marketing success.
Basically, people browsing Instagram are always looking for content that is relevant and engaging at the same time. An effective content strategy allows you to work your way into the Instagram marketing jungle, and gives you the clarity you need to create visual content that will value your target audience.
3: Create your best media
It is no surprise that Instagram is a platform that rewards you for creating and posting amazing content. You gain more engagement, win more followers and eventually gain more business. If you are creating content strategically, you will see that the response you get on Instagram will be higher.
This is why it focuses on creating worthy content that your target audience will like and share with others. So what does it take to make such content? How do you produce content that resonates with your followers? Here are some tips to help you do this.
4: do some smart monetization
Social media marketing is not just about increasing brand awareness and increasing follower numbers. As a business, you can actually use Instagram to add to your bottomline. That’s right, you can get more business and increase sales, seeing that you do some smart monetization.
However, you need to understand that there is a thin line between ethical monetization and outright spamming. The approach you take to make your Instagram account work for your business matters a lot. So how do you effectively optimize your Instagram account for smart monetization?
5: Move up for advertisement
A powerful Instagram marketing strategy almost always involves advertisements. Once you build a strong foundation for your Instagram marketing, you should pursue Instagram ads as they allow you to reach your target audience in the best way.
Instagram advertising gives you access to tools and audiences that you might not reach for free marketing.