“Can Social Media Marketing Really Help My Business?” This is a question many business owners ask themselves, when their website traffic and sales start to stall. If you’ve been hit by the recent economic downturn in the US, then you’ve probably put a lot of thought into your online marketing strategy. It’s no longer just about putting up a website and hoping customers will stumble across it and buy something. More customers are turning to websites and online stores as their first (and maybe even only) source of shopping.
Social Media Marketing
There are, however, several questions that often come up when considering whether or not social media marketing is right for your business. Can social media marketing really help my business? What are some of the benefits to using this sort of strategy? How do I get the most out of it? What are the downsides? These are all important questions to ask yourself before you make the leap and take the plunge.
Online Marketing Efforts
The truth is that there are tons of benefits to implementing social network strategies into your online marketing efforts. By using the power of social networking, you can connect with new, potential clients who might never have crossed paths with you otherwise. By connecting with these new people, you can quickly begin to establish long-term business relationships that can reap benefits for years to come.
Can it really help my business? Absolutely! As you gain exposure and become more popular, you will find that your client list will grow exponentially. This is because people like connecting with others in their similar or related businesses. Therefore, if you have an eBay business, then you can use connecting with other eBay sellers to help you grow your client list quickly and effectively.
Downsides to Social Media Marketing
However, there are many downsides to social media marketing. One of the biggest complaints I hear from beginning online marketers is that they get so caught up in the excitement of being a new brand that they lose focus on their online marketing efforts. You need to keep this in mind while you are using this particular platform.
Operating your Social Campaign
You can forget about email and phone calls altogether when operating your social campaign. This can be extremely detrimental to the success of your business. Instead, focus on building relationships and providing value for your customers.
Another downside to social marketing is the fact that you are limiting your own impact within the industry. You still have to play the game by staying relevant. In other words, if you are promoting an e-book based on the latest fashion tips, then you are still having to do something to keep your business relevant in the minds of your consumers. In this way, you are potentially losing customers and potential earnings simply because you did not take the time to build your online presence accordingly.
Social Media Campaign
Finally, it can be difficult to change the tone of your social campaigns. As you may have gathered from the information above, you have to be careful what you say. If you want to attract the attention of your customers, you have to use positive words and phrases more than derogatory ones. Social media will only help your business grow and bring in more customers, but if you do not take the time to do the little things, you can do more harm than good. Therefore, before you embark on a social media campaign, make sure that you do all of these things.
How to use Marketing Jargon Correctly
First of all, try to learn how to use marketing jargon correctly. A lot of small businesses are too afraid to invest in effective methods of social communication, but that fear is definitely unfounded. There are a lot of ways that you can communicate effectively with your customers online and a lot of them do not involve putting your company logo on your site (which can make your social presence seem amateurish). Spend some time learning the various terms that are commonly used in Internet marketing and hire someone to constantly tutor your employees on what the latest buzzwords are and how they can best promote your business using these words.
Large Marketing Budget
Next, be honest with yourself about your goals. Social media can be great for increasing your visibility and bringing in new customers, but it is unlikely to have much of an impact unless you have a large following of active users in your target market. Therefore, if you are solely seeking to boost your visibility to get people to notice your brand or website, then you should probably skip over social media marketing altogether. On the other hand, if you want your business to generate enough income to support a large marketing budget, then investing in a few effective strategies can work wonders. As long as they are implemented correctly, they can generate a great return on investment.
Proper Social Media Marketing
Finally, follow through. Even if your business is not moving at a rapid pace, adding new customers every day is still possible with proper social media marketing. If you do not want to hire someone to do this for you, then you need to follow up regularly with your followers to ensure that they are enjoying the content that you are publishing. After all, they are the ones who are reading and sharing your posts. By keeping them informed, you can build a relationship that can lead to loyal repeat business.