Want to learn how to set up a nail salon? Well, you are on the right path. According to Maven Business Plans, “the Beauty and Aesthetics market presents high historical growth in the USA,” has grown despite the economic crisis. So, if this is your dream, the time to take it off the paper is now!
These salons alone moved more than $9 billion in 2015, and the jackpot has not stopped growing. So, time to get your slice of the cake, isn’t it?
To help you in your endeavor, we put together this guide to teach you how to set up a nail salon. Although difficult, it can be easier and simpler than it looks.
Prepared? So, follow our official guide on how to set up a successful salon!
Have a business plan
No great venture becomes great without a well-structured business plan. So if you want your salon to be USA’s new business success, you need to sit down and plan.
And anyone who thinks that this has to be a tedious, difficult and tiring task is wrong. Quite the contrary: planning the future of your business can be one of the most fun things out there, especially if you know how to do it.
You’ve probably already done your planning, either mentally or doodling on a piece of paper. But if you want to succeed in your business, you must write and have an official document that will serve as a compass and help you make the best strategic decisions for your business.
Do you doubt the positive effect that writing down your nail salon business plan in a well-organized document can have on your business?
According to the book Goals – How to Achieve Everything, You Want Faster Than You Thought, by Brian Tracy, between 1979 and 1989, a survey was carried out with Harvard students. It found the following: among the graduates, there were three types of people, those who had no goals for the future, those who had some goal or another in their heads and those who had written down ALL their goals in detail on paper. Do you know what was discovered about ten years later? Those students who had goals in their heads earned twice as much compared to those who had no goals at all. In turn, those who had written down in detail on a piece of paper their objectives, goals and deadlines for completion earned about ten times more than students who only had their goals in mind.
If you don’t know how to create a business plan, you might want to use the complete guide on How to Prepare a Business Plan provided by Maven Business Plans.
Control your money
In the USA, out of ten companies, 6 closes before completing five years. Undertaking in our country is very difficult: the entrepreneur, in addition to having to deal with the normal costs of the business – which range from finding a place to serve his customers and buying equipment to the normal expenses with employees -, must also meet the requirements made through endless bureaucracy and always being up to date with your taxes.
You need to know how much money you have available, how much you will invest and what the minimum is necessary to get your business running.
However, you are here to learn how to set up a nail salon, right? If you are looking for a software solution more focused on the reality of hairdressers and barbers, you might want to use the One Beauty & Wellness nail salon program. In addition to helping you to control your cash flow, calculate commissions and even make real-time reports on the inflow and outflow of your money, Maven Business Plans also helps you reduce expenses since, as it is an intelligent system, you won’t need to pay more people to help you control your money.
Find a mentor
If this is your first time trying to set up a salon, you must find someone already successful as a salon or barber shop owner. Ask him questions, find out his biggest struggles, and avoid making the same mistakes he made along the way.
In addition, you must take courses related to the marketing and management of your salon. From time to time, we at Maven Business Plans organize online lectures to help people involved in the aesthetics segment.
You’ve already taken the first step in finding a mentor by coming to this site to learn how to set up a nail salon. Follow our blog to always stay tuned with our news!
The Salon Marketing blog organized a sensational online lecture to show you the 5 mistakes you should never make when managing your salon.
And since we are talking about online lectures, here is another sensational indication that can help you manage your nail salon.
Find the best spot
Where you open your salon can be the factor that will determine your success or failure. What’s the point of opening an establishment in a place that is difficult to access or little visited? Instead, ensure that your salon is at a point of good visibility and close to your target audience.
Be detailed and a perfectionist with where you will open your salon. Once you choose, it will be difficult to change again.
Know the area
It is not enough to be located in a good area. You need to know the audience that frequents it, who they are and what they expect from a nail salon. Also, think about your closest competitors that might threaten you. What sets you apart from them? Which are your strong characteristics? And the weak? This is extremely important, so you don’t get caught up in negative surprises.
Opening your salon
Who would have thought that learning how to set up a nail salon would be necessary to think about so much? Finished planning your salon? Now it’s time to get your hands dirty and get to work.
Decorate your salon for your customers
The old saying goes, “the customer is always right.” But trying to please all types of people is impossible to do. So, to have a successful salon, you must consider the type of audience you want to serve.
Who are they? What are your hobbies? What is your age range? What is your taste in music? Have families? What do you work with?
You want your clients to identify with and feel comfortable with your salon. Therefore, understanding who they are will help you work in harmony with your audience’s tastes. For example, if you want to cater to a more traditional male audience, try to appeal to retro decor and classic colors. However, if your goal is a younger audience, maybe try using brighter colors.
In other words, your customers will define the face of your salon. Who are they?
Save money for Digital Marketing
An article that intends to teach how to set up a nail salon could not fail to mention digital marketing. A mistake made by the vast majority of salons is to despise the enormous potential that social networks have. The truth is that there is no more effective tool than the internet to leverage your venture.
Here are some tips to make the best marketing plan for your business.
- Create a website: You need a good website. If you have the money, hire a professional to create your website. However, if you’re on a tight budget, don’t worry: you can still hire an excellent programmer to handle your project. Your website should be clean, attractive, easy to navigate and contain all the necessary information about you. Inform your customers about opening hours, address, contact and your price.
- Book appointments online: There is no more efficient way to make your clients’ lives easier than allowing them to book appointments in your salon through apps. If you want a good salon appointment program, try One Beauty today!
Invade social networks: Don’t overlook the power of social networks to influence your audience and attract new customers. Nowadays, you just don’t invest in social media if your customers don’t have the internet. If your audience accesses social media, even if it’s just 15 minutes a day to relax, you MUST be online.
Expanding your salon
Now that you understand everything about setting up a nail salon, it’s time to start expanding it.
Hire a custom team
If you’re just starting, you may be the only person working in your salon. However, as you grow, you will feel the need to split the work and hire more people. Therefore, always remember that your employee’s personality matters more than their skills and knowledge.
That’s because you can teach your employees new techniques. However, they will hardly change their personality to suit the desired profile.
Of course, you need to consider the experience of professionals before hiring them, but don’t forget that personality matters.
Don’t Forget Marketing
When someone finds a good hairdresser or barber, he is unlikely to look for another. So first, you must maintain your marketing investment to increase your customer relationship.
Review your plan
When you started your business, you probably forgot to consider one point or another. This is perfectly natural; certain things you will only discover in practice. Therefore, be sure to review your monthly strategic planning, taking into account your cash flow.
If you need help generating good reports to control your budget, try the One Beauty & Wellness salon software.
Did you learn how to set up a nail salon?
After learning how to set up a nail salon, send your questions in the comments. Maven Business Plans is available to assist you in the best possible way.
Click here to read more articles.