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How a Mobile App Could Improve Your Startup

With today’s prevalent use of smartphones, it is no surprise that more and more people are turning to mobile apps for a variety of needs. This fact provides a wealth of opportunity for startup companies to leverage these apps to encourage business growth. Here are five proven ways, pointing to how a mobile app can boost your startup business’s success.

Build Your Brand

To launch a successful startup, you need a strong brand presence. This presence is vital to the growth of your organization. A quality mobile app can be a powerful way to brand your startup as you get it off the ground.


When designing your app, be sure to create a unique splash page. This is the page that delivers essential information about the app and your startup. A splash page will also help you to build trust with your target market. When a new customer visits this page, they should walk away knowing more about what your brand stands for and how it can positively impact their life.

Encourage Customer Loyalty

One of the greatest assets of an app is the ability that it has to encourage customer loyalty. By launching an app, you can regularly reach your customers in a manner that is convenient for them.


Take this one step further by including a customer loyalty program within the app. How you approach this program depends on the product or service that you offer. For example, perhaps you want to provide points to redeem for free or discounted goods every time they engage with the app. Or offer special discounts only available through the app. The goal is to encourage your customers to visit your mobile app as a part of their routine.

Leverage Social Media Connections

You cannot underestimate the importance of social media in helping to promote your startup. The majority of new businesses acquire a large number of their customers directly due to their social media presence, making it vital that you take full advantage of this growth avenue.


The best way to leverage this opportunity is to sync your app to your Facebook, Twitter, Instagram, and other social media accounts. Focusing on this part of your mobile development will allow you to bring your customers over from your social media accounts to your app so that you can create a more targeted user experience. This will help you to get the most mileage out of your marketing efforts.

Capture and Nurture Leads

An efficient mobile app can be an invaluable tool in capturing and nurturing leads. When you are just getting started, there is no more important task than cultivating these leads to grow your customer base.


Lean on your mobile app to help you to generate these all-important leads. Once you have attracted them to your app, it is crucial to capture their information to continue communicating with them. You can then use your app to manage the leads that you have generated. A good app will also have the ability to track and optimize the leads to make sure that you are targeting the right people for your needs.

Manage Finances

Your app is not just for your customers. You can also use embedded features within the app to help you manage many of your startup’s financial functions. This will alleviate the burden for you on the back-end of the customer engagement.


Features that you need to look for when designing your app include invoicing options, the ability to scan receipts, and tracking payments and expenses. Because you are likely limited in resources when you launch your startup, incorporating these features into your app will help you save manpower and money.


A well-designed mobile app boasts a significant potential to change the trajectory of your startup. Regardless of your organization’s size, this type of tool can provide numerous benefits as you grow and nurture your business. Now is the time to launch your mobile app if you have not yet done so.


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