Banking and Finance

How Innovation Accounting Can Help Startups

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What is innovation accounting? It’s an organized system of principles and KPIs used to collect, analyze, and present data. There’s a reason why innovation in accounting must be assessed by different metrics. One of the reasons is that many startups fail within their first five years.

Now, if you’re a startup, you’ve possibly heard of the term lean startup, which involves taking risks. And remember that every startup needs support in their innovation process. Lean startup can be used in company innovation accounting. This is meant to prove that it’s crucial to follow a sustainable business strategy.

When promoting a product, lean startup innovation accounting helps you to develop a product that will satisfy clients. This method focuses on efficiency by receiving feedback in good time. This helps to raise a startup to a whole new level.

Usually, companies and startups develop and implement business plans. Innovation accounting uses the business model based on hypothesis. When clients show their desire for a product, startups must develop the product that’s needed. They do this hoping that the demand will emerge.

Apart from the whole idea of general accounting or innovation accounting, you cannot forget or ignore the role played by an individual auditor at a certain point of time. This creates transparency in any accounting process. Well, the task is cut out for one such professional, as audits run parallel with all forms of business or corporate accounts, including tax records for a company. An expert like “Ageras” can help you get access to some of the leading auditors in the US, through its vast network of accounting service providers.

How Startups Benefit From Innovation Accounting

Innovation accounting has become a necessity rather than an option. When a startup decides to innovate, they must ensure that their team members are ready for the change. Then consider every step that you’ll be required to make to achieve a successful innovation.

You should never be afraid of failure because it helps you to learn and become better. Now, how do startups benefit from innovation accounting? 

Innovation Accounting

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1. Making Informed Decisions

Startup managers need innovation accounting metrics to make informed investment decisions. The metrics have to be fact-based. They must reflect the whole innovation process instead of the financial outcomes alone.

Startup owners need an innovative accounting system. One that’s aimed at complementing the shortcomings of a financial accounting system. That’s when it comes to the aspect of measuring innovation. To begin doing that, you can use a combination of strategic goals and innovation thesis.

Don’t forget to include the need to come up with a balanced portfolio. You can then use company innovation accounting to measure and manage the progress—from a great idea to validating the business model. 

2. Driver-Based Forecasting

Technology has made it easy for startups to make financial decisions. They do this based on what’s happening with revenue and consumer interests. The right analytics tools make this possible. From assessing a startup’s website visits to seeing the type of engagements on social media.

When you have a good understanding of what’s happening with your consumer base, it becomes easy to make more savvy operational decisions. Remember that you’re still required to have an annual budget to follow. But you shouldn’t forget that you need flexibility to react to the happenings in the marketplace.

A good accounting firm can help you to come up with a plan for driver-based decision-making. With the help of a business plan app, your team can then create it in a manner that corresponds with your long-term budgeting.  Remember that a perfect setup involves long-term budgeting.

This leaves more room for adjustments based on demand. So work with a firm that has access to tools and the experience. It will help you tap into the latest accounting innovations in technology. This will also help to free up your time and resources. 

3. Build-Measure-Lean Model

Startup managers are required to constantly question everything around their product. From the relevance of their business idea, the design choice, and additional features.

To make this possible, you need to follow the build-measure-lean model, and build a minimum viable product (MVP). This is a version of a product with enough features to be released. Except that the product isn’t a finished project.

By building a product with only the minimum set of features, you can still put it in front of an audience. The feedback you get might help you to stop wasting resources on a product that may not be accepted.

Through the MVP, you can gain feedback that enables you to identify what your clients want. This way, you get to execute your clients’ feedback in the next version of the product.

Sometimes an MVP can also indicate that it’s not yet time to release the product. It can also give you directions on how to better the product before releasing it to the market. 

4. Corporate Venture Capital

Some large companies choose to outsource company innovation accounting processes. This happens when there’s a desire for growth. These companies invest money in bringing external startups into the company. It helps to ensure that the innovation is done right. Hence the name corporate venture capital.

That’s because the startup already has a team formed with the inclusion of top entrepreneurial talents. These people possess the necessary knowledge, networks, and up-to-date technologies. They are also ready to take risks in terms of innovation.

When a CVC invests in startups, they aim for two goals. There’s the strategic goals and the financial goals. To achieve any of these goals, you are required to follow certain practices. Unfortunately, lack of a strategy is one mistake that’s commonly made.

Thus, it’s important that companies have a well-defined objective when a startup is brought in. It helps to ensure that startups are heading the right way.

This type of mutual collaboration comes with mutual benefits for the parties involved. The benefits for companies are usually clear. Startups also benefit by working with experts in their niche. They also receive brand recognition, a wide network, and a stable budget. All this is gained from corporate venture capital. 

5. Mobile Access

Mobile access to accounting data means that your clients can access the details at any time. Mobile access to accounting information is done on smart devices. It happens through designated applications on your smartphone or tablet.

Non-mobile access happens on a stationary computer. These computers are usually hard-wired to an internet connection. Some of them need a Wi-Fi connection for you to operate them. When it comes to mobile applications, they work on data plans through cellular connections. There’s usually no need for a Wi-Fi sign-in.

Mobile access is an effective way used to access accounting data. You can use a mobile app that enables your clients to access data at any time. This data can then be used to make informed business decisions. 


The advancement in technology has brought a lot of advantages to startups. Starting from screen sharing on conference calls to accessing emails on smart devices. This is proof that it’s a good time to run a business from anywhere in the world.

The freedom of movement allows business owners to get out of the office and into the world. All these while maintaining the same level of involvement with the company.

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