Digital Media Marketing​

How to Choose a Pay per Click Marketing Agency: A Guide

Becoming a modern business owner isn’t incredibly difficult. Even if you’re working with a limited budget, you can still get your company off the ground. For example, you could start a small online e-commerce business with limited overhead.

With the ease of starting a business, it’s no surprise that there are roughly 30.2 million small businesses in the United States alone. While this is excellent for entrepreneurship and the economy, it makes it difficult to distinguish yourself from your competitors.

If you want your brand to stand out, hiring a pay-per-click marketing agency is essential, whether you’re just getting started or have been in the industry for several years. They can help your website rank high on search engines like Google, Bing, and Yahoo. This will lead to more website visits, sales conversions, and more.

Keep reading for everything you need to know about how to hire a pay per click marketing agency.

Define Your Goals

Business owners use pay-per-click marketing for a wide variety of reasons. The top-most reason is to drive more traffic to their websites.

However, before you hire a pay-per-click marketing agency, you need to identify your primary goals. Do you want this marketing campaign to help you generate more leads and make more sales? Or are you trying to grow your email list?

The nature of your marketing goals is important, because it will dictate what keywords are used in your PPC ads. It will also help you find the right marketing company.

Get Recommendations From Other Business Owners

As a small business owner, you probably have a lot of professional contacts in the community. This might include realtors, lawyers, bankers, insurance agents, and other professionals associated with your industry.

Talk to these entrepreneurs to find out if they have any experience working with a pay-per-click marketing agency. If so, do they recommend the company to you or would they advise you to work with someone else? Did they achieve their desired results from the PPC campaign?

Read Client Reviews

If you come up short when looking for direct contacts with experience working with local digital marketing agencies, that’s okay. There’s another way to get first-hand insight from other business owners.

Use Google to find the top pay-per-click marketing companies. Then, visit their websites to find their customer reviews and testimonials.

After reading their reviews, do they seem like a digital marketing company you want to work with? Do their clients seem satisfied with the services provided? What about the marketing agency’s communication skills, industry knowledge, and professionalism?

While you can expect any company to have a few negative reviews, avoid working with a pay-per-click marketing agency that has a long list of complaints or bad reviews.

Ask About Their Marketing Experience and Expertise

During the course of your research, dig around on the marketing companies’ websites to learn more about the company itself. For example, how much experience do they have in the digital marketing arena? How long have they been helping small business owners increase their brand awareness and grow their companies?

You can generally find this type of information on the company’s “About” page. Here, you should also be able to find out more about their credentials, licenses, and unique qualifications.

Learn About Their Pay Per Click Method

Search engine visibility isn’t something one stumbles onto by mistake. SEO coding needs to be niche and industry-specific. It also needs to maintain a central focus on consumer trends and buying habits.

PPC marketing is no different. You can’t just pick a list of seemingly relevant keywords and phrases to rank for and cross your fingers.

Therefore, before hiring a pay-per-click marketing agency, learn more about their methods. Do they research and analyze your target market and industry before creating your PPC marketing campaign?

Aside from third-party analytics, have they spent time collecting their own analytics and market knowledge? Based on their experience, what do they know about consumer buying habits? What authentic marketing tips do they bring to the table?

A modern digital marketing company should also ensure their PPC campaigns are optimized for mobile devices. Nearly 85% of American consumers own a smartphone. They will certainly be using these mobile devices to search for products, services, and relevant content.

Find Out What Other Services They Offer

The best digital marketing company for your needs probably offers more than just PPC services. While you may be looking specifically for a pay-per-click marketing agency, find out what other digital marketing services they provide.

For example, SEO and PPC go hand-in-hand. Learn what they can do for your organic search rankings, as well as paid search engine visibility.

Do they offer content creation for your blog? What about social media marketing and email campaigns?

An effective digital marketing strategy is like a chain. While each link is doing an important job, it takes multiple links to form the entire chain. It’s highly advisable to establish a digital marketing plan that incorporates all aspects of online visibility, lead generation, and sales conversions.

Get a Look At Their Case Results

Finally, make sure you hire a pay-per-click marketing agency with proven results. Aside from reading their customer reviews, try to find a page on their website that showcases their case results. Look for hard and fast numbers indicative of their success.

What kind of data can they provide to verify their credibility? What kind of increases in your website traffic can you expect based on what they’ve accomplished for other business owners?

Can you find specific evidence based on the client’s goals? As noted earlier, this includes everything from more website traffic and sales to email list growth.

Looking for a Pay Per Click Marketing Agency?

As you can see, there’s a lot to consider when searching for the best pay per click marketing agency for your small business. We hope this article provides you with the information and insight you need to make the right choice. Just remember that not all marketing companies are created equally.

And if you want more marketing tips or small business advice, you’re in the right place. Take a look through the rest of our blog to find more articles that can help you grow your business. Our website was created for entrepreneurs like you.

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