Did you know that at least 84% of the US population use at least one social media platform? With many accessing via their phone, this gives marketers a 24-hour direct path to potential customers. Yet with this comes competition, so how do you catch their eye?
One way is with an expert marketing strategy. Read on as we tell you how to create social media campaigns that convert.
Know Your Goals
Many companies start social media because they believe it is something they must do. Yet social media marketing without a goal can be worse than nothing at all. It will take up lots of time and resources and bring very little in the way of results.
Make sure you have specific goals. Stick to the SMART method, making them specific, measurable, achievable, realistic, and timed. Some of the goals you may strive to attain are listed below.
- Increase brand awareness
- Increase website traffic
- Generate new customers
- Increase sales
- Build customer relationships and engagement
- Improve feedback
Once you know these, they can inform the rest of your strategy. Make sure you decide on some key performance indicators so you can measure your return on investment.
Choose Your Platforms Wisely
Another mistake people make when starting out is choosing too many social media platforms. When you are not well versed in how a platform works, then you should begin by concentrating on one alone. The aim is to own it and know everything about it from the content that works best to how advertising operates.
Research the different demographics each channel uses. TikTok will have a much younger demographic than Facebook for example. If this is not your target audience, it does not make sense to market on it.
Finally, play to your strengths. If you have a great photographer, then it makes sense to use visual formats like Instagram. When you don’t have any idea about making videos, it would not make sense to concentrate on YouTube or TikTok.
Decide on Strategies
Now you have your social media platforms and know the outcome you desire, you can begin to organize strategies to achieve them. There are a number of ways you can do this.
Start by thinking about how the strategy aligns with your end goal. There may be a specific audience or customer profile you are targeting, so you should consider how to approach them. Decide on the timeframe then think about how you will drive engagement on the posts.
Choose Your Metrics to Monitor
When using social media marketing, everything is measurable. This makes it extremely easy to pull reports and see how your campaigns are having an impact. There are so many metrics available that it can actually hinder you if you are not careful.
One way to keep the eye on the prize is to have your constant metric as the increase in revenue. Less adept marketers choose to count likes and social shares as primary metrics and judge a campaign on this. Yet these are worth nothing if they are not having a positive impact on your profit.
When you have the primary metric, you can then use a few others to measure success. These may include how many people sign up to emails lists, how many people utilize a discount code, or even how many follows you get. Yet make sure it always comes back to increases in profit.
Use a Clear Call to Action
A call to action (CTA) is a crucial technique for marketing businesses online. It is an instruction to a reader telling them what to do next. This helps prevent them from simply dropping off and directs them towards your social media goal.
As an example, you may tell them to ‘click here’ after reading your blog. You could ask them to follow the link in your bio to access your sale items. The types of CTA you can use are plentiful.
Even if your campaign has multiple messages, you should only have one CTA. This keeps it simple and does not confuse the visitor.
Create a Content Calendar
To be able to measure the success of your campaign, you need a definite start and end date. Between this, you should have a detailed calendar of all your social media posts.
Don’t be afraid to cross-post if you are using more than one social media channel. For example, you could promote your Twitter offer on Facebook or vice versa.
The calendar needs to include all the dates and times posts will be put out. Plan the days you will start making the content as well. Creating it in advance will result in a higher quality.
Many people decide to use AI and social media together. This can help create new content and schedule your old material for reposting. Most of it has the ability to integrate into any software calendar programs you may already have.
Get Great Design
Social media posts should reflect your brand voice and image. Concentrate on their design as much as what you contain within them. You could have the greatest posts on the web, but if they don’t look good people won’t spend time reading them.
Luckily, you don’t need a full-time designer to get great-looking posts. There are numerous templates to help you out, so you only need to adjust a few things to get an attention-grabbing post.
Starting to Create Social Media Campaigns
Now you know how to create social media campaigns, begin planning. When you have a marketing department start by liaising with them. If not, dig into your customer profiles to see who you are aiming the campaign at.
If you found this article helpful, we have many more. From social media to online advertising, we can make your digital presence bloom in the coming year.