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Business and Trade


In the previous era, the businesses were run in an old traditional manner. After some time the new change occurs in technology which totally changed the way of doing business in a professional and ethical manner. Many businesses use different types of strategies to spread their brand message to international consumers like some companies use animated explainer videos, social media marketing and etc.

New technological advancements create so many opportunities for an investor or a businessman, now you can modify and convert your small idea into a Large business. You just changed your existing business model into IBM Innovated Business Model.

In this blog, you can see many successful case studies of well-known companies.


The well known and most expensive mobile manufacturing company does not produce any mobile on their own.

  • Did you know that the batteries of the iPhone are produced and build by the Samsung company in South Korea?
  • iPhone display are produced by the Japanese company.
  • The flash memory of the Apple iPhone is built by the Japanese and South Korean companies.

You are thinking that why the Apple company is a successful company in the word? Because they focused on and use the Asset Light Model, they outsource their parts to other well-known companies. The production needs a lot of capital, human capital, so they save their production cost by using an outsourcing strategy.

The focused on innovation and create their competitive advantage and become successful in the whole world.



Did you know that WhatsApp is the world’s largest messaging service provider which is based on the internet.

Brian Acton and Jan Koum went to Facebook to get a job but they rejected it.  After this failure, they create the Whatsapp messenger which converts into a largest messaging network in the world. Then facebook inspired by the WhatsApp and mark Zuckerberg buy it in 19$ billion in 2014.

whats app


Did you know that Facebook does not have any content of its own, despite that Facebook is rise as the biggest and successful social media content management system?

In the beginning the Facebook is not created as a Facebook. It was a weak and failed website named “Hot and Not” created during their college days which results in a failure.

But they convert their failure into an opportunity and they stand back with a new innovation called Facebook. They adopt new technology and understand the audience’s behavior and become successful.



Uber does not have a single taxi of their own but rises as the largest transportation service provider in the world.

They connect the owner of the taxies and cars and travelers with their software or app and provide them a hassle-free and comfortable rides to their customers. Through this platform millions of jobs are created all over the world. Uber is leading internationally by 50,000 drivers which are increasing per month.



Alibaba is a well known and successful network of sellers and buyers, and they also don’t have a single inventory of their own.

To expand their business they also create their own payment system now they don’t need to do contract with any third party.

They adopt new technological advancements and providing services by using artificial intelligence. They do not use any human labor in their warehouses, they get their work by use of robots because they want to make an error-free business.


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