Business and TradeComputers and Technology

How to Improve Your Ecommerce Business

Even today, many people want to know how to start an eCommerce business. For that, you could rely upon the eCommerce development company in Dubai. Your goal must be to achieve a profitable and scalable business. Also, a better vision is essential for building up an asset and providing a true value to the market.

Let’s look at how to start an eCommerce business step by step.

Step1: Ecommerce Business Reasearch

The first step is to start your research. Don’t start operating your eCommerce business without enough research as said by the best eCommerce development company Dubai.  This is because growing up in any online business requires investment. So, treat your business accordingly. Before deciding what to sell online, understand the business models.  At the start, if you aim to achieve better profit, dropshipping. Now if you like to have a wholesaling or warehouse model go for it.

Also, try to create a business idea where you could sell your favorite product under your brand i.e., white labeling and manufacturing. According to the research, one of the better forms of business model is to choose your product category that supplements affiliate marketing.  While focusing on a particular product, you could control content marketing and branding and focus more on sales.

Step 2:  E-commerce niche research 

It is always bad to have an eCommerce site with many products, categories, and no real focus. To run out a profitable eCommerce store, you must niche down.  Choosing up the niche is a very important step while opening up an eCommerce business. Start it by finding out a successful e-commerce development Dubai working in this. Don’t choose an overly crowded niche. By niching, you could have a better customer base. Also, try to select a product category having 1000 keywords and focus on the niche that works well in the social media, where the publishers are affiliates on Amazon.

Step 3: Validating target market and product ideas

Before starting to think about product ideas and eCommerce website development Dubai, start thinking about the personas. People won’t buy your products if you are not aware of to whom the product is being sold. Knowing who you are? What does the store represent? Finding out the ideal customers is all-important. The answer to these questions is essential to have a better brand image.

Today, Facebook makes it simple to find the target audience online. Understand that, you could never build a business if your targeted audience is only 100K people. After identifying what you want to project out and the customers, it is time to start with product ideas. It is better to start with one. Before trying to invest in the product, evaluate carefully. Whatever the model you choose, identify the problems and prepare the customer scripts to answer the common questions.

Step 4: Register

  • Register the business: Select a business name and register the company.
  • Pick up the store’s name: The name of your website and that of your business need not be the same. But keeping them consistent has many benefits.  Make sure that it fits your niche.
  • Get a business license: The small business association helps you in the basics of small business and it includes a mentor network.  Rely upon the advice of the mentors for getting a business license.
  • Achieve the employer identification number: To open up a bank account and file the business taxes, the employee identification number is essential. This number is essential to identify the business.
  • Apply for the business permits and licenses: Before operating the eCommerce business, get the necessary business permits and license approved.
  • Find the right vendors: Find out vendors that stay long-term.
  • Creating logos: The logo should always be different from others and simple.
  • Better visual: The colors, images, and fonts of the brand should be chosen carefully.

Step 5: Finalize the eCommerce Business plan

You are having a target market, product niche, and brand name now. At this point, have a business plan on the paper, the budget, loan needs, staff, logistics, and monthly expenses.

Step 6: Create your online store

Once being an eCommerce owner, it is necessary to register the domain name. The eCommerce web design Dubai you choose must be compatible with the eCommerce software too. Consider the loading speed, compatibility with different payment gateways, SEO, and business structure.

Regardless of the ups and downs you’ve seen this year, the ecommerce industry is still growing faster and brighter than ever. We’re here to give you an exclusive peek into the recent trends in ecommerce development in Dubai.

Here is a list of the major development patterns to help you come up with fresh ideas for eCommerce website design and prepare for the future of the online market.

Omnichannel Shopping will Increase in Popularity


Multiple platforms will become more common as the distinctions between the physical and digital environments blur. Customers use several outlets during their shopping trip, as shown by the fact that 73% of them do so. What this means for ecommerce is that they need to know how their consumers shop, which marketing platforms they use, and what motivates and drives them to buy.

Decoding what, where, where, why, and how people buy the goods you sell on a particular channel is known as omnichannel shopping. People may, for example, study a product online before buying it in-store, or they can order items online and pick them up in-store. The more outlets your customers use, the more likely their average order value will rise.

Global Ecommerce Business Sales Forecasted to reach $4.9 trillion

By 2021, global ecommerce retail revenues are expected to reach $4.9 trillion. According to new research by an ecommerce website development Dubai, global retail e-commerce revenue will hit a new high by 2021. From $1.3 trillion in 2014 to $4.9 trillion in 2021, ecommerce companies could expect a whopping 300% growth rate. This indicates a long-term upward trend with no signs of reversal.

What’s more intriguing is the fact that global ecommerce sales have been slowly eating into the global retail industry. In fact, it will account for about 18% of global retail sales by 2021. When you think about it, that’s only a tiny percentage of global retail revenue. This means there will be more prospects for future development.

The Rise of Social Shopping

Today’s sellers have a lot of options other than just posting ads on social media. With the advancement of selling capabilities, consumers can now buy goods on social media sites in a convenient and timely manner. TikTok, Twitter, Instagram, Facebook, YouTube, and Pinterest are among the social media platforms that have implemented “buy” buttons and improved their selling capabilities.

For Instance, Instagram introduced the ‘shoppable post’ feature, which allows companies to include product tags and stickers in their photos and stories. People who tap on a product tag in your post or a product sticker in your story will see the following:

  • An illustration of the commodity
  • A concise overview of the product
  • Cost of the item
  • A link to the product’s purchase page

This e-commerce trend saves shoppers time and effort when making purchases on social media, allowing them to shop more efficiently.

Mobile Shopping – The Revolution

The environment of consumer experience is being influenced by mobile. The mobile market has matured over the last few years, and by the end of 2018, it will account for about 70% of all ecommerce traffic. The ability of shoppers to complete purchases without having to go through a desktop is driving the growth of mobile use in e-commerce.

They want the comfort of being able to shop at their homes. Shoppers can now browse, study, and buy items from their mobile devices whenever and wherever they want. With mobile accounting for around $175 billion in sales by 2020, mobile shopping will remain as important as ever in 2021 and the coming years.


With e-commerce gaining unprecedented popularity, this is the right time to consult an ecommerce development company in Dubai and implement an online store for your business. In the while, let us dig into more trends that will reign the ecommerce industry!

WebCastle Technologies

WebCastle Media is one of the leading Web development company in Kochi, Kerala. We started off our journey in 2008 and moving forward successfully with more than 80+ efficient employees.

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