Is LinkedIn still relevant? That’s a question that gets asked often. It’s not as enjoyable as Instagram or Facebook, but it is still very important.
Four out of five LinkedIn users influence decisions at their respective companies. That makes it a prime opportunity to connect with them and increase sales.
It’s also a great way to build your personal brand and become an influencer in your industry.
Before you can do either one of those things, you need to get more LinkedIn followers.
The good news is that you’re in the right place to learn how to get more followers and enhance your LinkedIn strategy.
Keep reading to find out how to increase followers on LinkedIn.
Know Who You Want to Target
Getting followers on LinkedIn isn’t about getting a high number of followers. It’s about getting the right followers.
These are people who are decision-makers, potential clients, and people who have a genuine interest in your products and services.
Think about the types of companies they work for, their job titles, and the challenges they have in their work. You want to be able to connect your product or service to those challenges. It makes it easier to demonstrate how your work solves them.
Adjust Your LinkedIn Page
Your profile is the sales page that helps prospects decide if they want to follow you or not. It has to be compelling to get them to follow you.
A great LinkedIn page has a hard-hitting headline. It doesn’t just state a job title and company. The headline says who they help and what the end result is.
In the summary section, you can get creative. This is where you tell your story and achievements. Show your personality in your summary.
It also needs to be easy to read. Use bullet points and short paragraphs.
What does your profile picture say about you? Don’t use a dark and blurry selfie. It gives the wrong impression. You don’t need to hire a professional photographer, but you do need a carefully crafted headshot that conveys your brand image.
Develop Thought Leadership on LinkedIn
Your LinkedIn social media strategy should center on thought leadership. This is where you share your perspective about what’s happening in your industry.
Use visuals and add value in each post. You don’t need to do this every day, but if you do it a few days a week, you’ll start to see results.
Find Reasons to Reach Out to LinkedIn Followers
The mistake that too many people make with LinkedIn marketing is that they only contact people when they have something to sell.
You can track when prospects and followers change jobs. It’s an easy way to open a conversation to congratulate someone and maintain the relationship without constantly selling.
If you want to know how to do that, learn more here to find out how.
A Smart LinkedIn Social Media Strategy
If you want to make the most of LinkedIn, you need to get more LinkedIn followers. This guide shared essential tips to attract the right followers and grow your business.
If you want more social media tips, check out the other articles on the blog.