Why do social media campaigns matter? Well, 71% of consumers who have had a good social media experience with a brand or business are likely to recommend it to others. And modern consumers trust word-of-mouth referrals more than any other source of information.
But you can’t launch social media campaigns without a strategy or a plan. Keep reading for some tips on what social media campaign elements you should include for success in social media marketing.
Start With the Basics
Before you jump into creating social media posts, think carefully about what you want your campaign to do. Some questions to ask are:
- Who is your target audience?
- What are your goals with this social media campaign?
- What theme do you want to follow for the campaign?
- Duration and timing of your campaign
- Which social media platforms will you market on?
Once you have specific answers to all these questions, you are well on your way to building your first social media campaign.
Create Your Content and Creative
Now that you know what you are marketing and who you are marketing to, you can start creating some content. Think about what hashtags, what call-to-action phrases, and which landing pages you will use for your content.
You can also think about bringing in influencers or other influential industry experts to help you with the campaign.
Use Multiple Social Media Platforms
Always try to use multiple social media platforms when running a social media campaign, because that will allow you to grab leads from various demographics and sections of the population. Also, you never know which social media platform will be the one that clicks with your campaign, causing it to go viral.
Don’t forget to create a content calendar, optimize all your social posts for each platform, and respond to all your followers in real-time.
Assess the Effectiveness of Your Social Media Campaign
No matter how successful or not your campaign is, you need to do a recap after. This will allow you to figure out what you did right and what you should never do again.
Learning from your mistakes is the only way you can keep improving your social media campaigns and build better ones in the future. You can also listen to the conversations, feedback, and comments of your followers to figure out what they thought about the social media campaign. Here are some social listening examples for you to follow.
Launch Social Media Campaigns With Ease
Once you master the steps above, you will be able to launch social media campaigns one after another, without any issues. The more you can learn from your past campaigns, the better your future campaigns will be.
Also, don’t forget to get feedback from your loyal followers and subscribers, because they will be honest with you and have your best interest at heart. Browse through the other articles on our website about social media marketing so you can keep learning.