Digital Media Marketing​

How to Optimise Your Website for Google Featured Snippets?

Google Featured Snippets Guide: 

Individuals had to go through a lot of trial and error when Google featured snippets were first introduced. SEO professionals, on the other hand, tried their hardest to crack the code. This isn’t to say that Google won’t continue to update its SEO phrases. What’s more crucial is that you stay on top of things.

Featured snippets can help increase brand reputation and organic traffic. This step-by-step guide will teach you how to optimise for them.

It’s no secret that featured snippets are extremely effective. Every SEO professional (including myself) strives to own all available featured snippets for their content.

You’ll learn:

  • What exactly are featured snippets?
  • Advantages of featured snippets.
  • You can target different types of featured snippets.
  • Learn How to Optimise Your Website for Google Featured Snippets – Step by Step Guide?

What are Featured Snippets?

Featured snippets are informational items that appear at the top of Google’s search results. To answer the search query, they deliver relevant content from top-ranking pages.

Including queries in your headlines and sub-headlines isn’t the only way to improve your featured snippets ranking. It’s far more complex than that.

Highlighted Snippets are short snippets of text that appear at the top of Google’s search results or at the zero position to quickly answer a searcher’s query. The content of a Snippet is pulled automatically from Google’s website index. Featured Snippets include definitions, tables, lists, videos, and bullet lists.
Google’s search results now include a lot more than just links. When most users search for a term or phrase, the first thing they notice are featured snippets.

They aren’t only useful for the average person. Featured snippets allow businesses to increase their performance, beat competitors, generate leads, and direct visitors to their website.

What Are the SEO Advantages of Featured Snippets?

Featured snippets were launched by Google in 2014, and I feel they are one of the most significant SERP changes in the recent decade. Highlighted snippets have resulted in a variety of modifications for both users and SEOs.

  1. The Featured Snippets allow you to get more hits from organic search results without paying for higher Google rankings.
    Many SEO experts refer to the Featured Snippet box as “ZERO position” because it appears above the No. 1 position in search engines.

If you can get your material into the Featured Snippet, your organic click-through rate will skyrocket (CTR).

2. Featured Snippets increase the quantity of non-clickable searches. To put it another way, it happens when a Google user doesn’t click on any of the search results. This is due to the fact that the Snippet frequently contains the information that a user is looking for.

What are the different types of snippets?

Featured snippets are having major four categories.

  • Paragraph:

It could be a text-only box or one that contains both text and a picture.

  • Ordered List:

This is a list of things in a specific order. Google likes Ordered Lists for searches that involve multiple stages.

  • Unordered List:

This is how Google displays a list of items that aren’t in any particular order.

  • Table:

When Google extracts information from a webpage and displays it in a table.

How to Optimise Your Website for Google Featured Snippets?

It’s not impossible to get a featured snippet. You’ll notice a difference after you start implementing these strategies on your website. Remember, winning featured snippet demands ranking for the zero position and it signifies you have the top ranking without adverts.

Pages with featured snippets are dominating search inquiries.

They’re usually the first thing that appears in most SERPs, and they’re more than just links.

As long as the content is good, any company, big or small, can earn a featured snippet. That’s why we’ve put together some guidelines on how to acquire a featured snippet.

  1. To find snippet chances, use Google.
  2. Answer the Public can help you come up with content ideas
  3. Use a tool like SEMrush or Ahrefs to locate competitor featured snippets.
  4. Make a keyword list.
  5. Respond to the multiple-choice questions.
  6. To make your papers more readable, use Schema Markup.
  7. Keep your formatting in mind.
  8. Make a page dedicated to answering inquiries on your website.
  9. Keep your word count to a minimum.
  10. Include high-resolution photos and video.

Google introduced featured snippets in 2014, which is one of the most significant SERP changes in the recent decade, in my opinion. Featured snippets have resulted in a variety of modifications for both users and SEOs.

Make sure your Q&A page includes all pertinent questions and each one is well-formatted with a thorough answer for the best results.

Understand the questions that your readers are asking:

A featured snippet appears on the first SERP in over 20% of searches that include a question. These questions usually fall under one of the following categories:

  • First is How
  • The second is How does
  • The Third is How do
  • What is

Why choose YouTube for Featured Snippets?

YouTube is in the top ten organic searches for the billions of inquiries, according to Ahrefs. It is getting featured for millions of inquiries out of those. A snippet of your YouTube video is also an option, Brands may take advantage of a variety of unique marketing options on YouTube, including the opportunity to increase organic visibility through video carousels and featured snippets.

It’s difficult to say why YouTube is getting so many featured snippets:

  • Is it because YouTube videos tend to rank so high that they are highlighted on search engines?
  • Or are YouTube videos being featured because Google has discovered that video material better answers those search queries?

Featured Snippets:

The featured snippet format from Google focuses on giving information to visitors on its own platform. All data can’t be presented in 40-50 words.

They can be an excellent technique for increasing organic traffic.

Use the tips above to own featured snippets and establish yourself as an industry thought leader, boosting your brand’s reputation and organic traffic. If you’ve done a good job of optimizing your website.

My advice to anyone trying to get more exposure in the Featured Snippet box is to do a fast audit of the keywords you’re ranking for in your current SEO strategy and see how many of them are question-based queries. Once you have this list and you can look at where you now rank. How your material is effectively structured? Create a plan to re-optimize your content using the tips I’ve provided.
Featured snippets are the most effective approach to avoid paying for ads. When you earn it, it brings in more business by driving quality traffic to your website, allowing you to outrank your competitors. This gives you insight into what piques your visitors’ attention and how you can capitalise on it to establish yourself as an authority for that particular question.

If you want to learn more about how to optimise your content for Google Featured Snippets, check out Revglue’s blog post on the subject: Optimise for Google Featured Snippets.

Maintaining your Google rankings and staying on top of Google’s algorithm changes takes constant effort. That is why to get featured snippets and you must continue to optimize your website in order to ensure that it is always visible in the search results and get hits. Thanks for reading the blog post. Hopefully, you enjoy reading this post.


Sarah Nielsen is the SEO and PPC specialist at Star Sterling. She has a passion for learning all things new in digital marketing and helping publishers monetise their online channels. When she’s not binge-watching something on Netflix, you’ll find her in the kitchen baking scrumptious cakes and doughnuts.

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