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Digital Media Marketing​

How To Optimize Your GMB Local Listing To Get more Leads

Google My Business ( GMB Local Listing ) is a great channel for lead generation. Consumers plan ahead about where and when to shop and this trend is going on. It is a free business which lists local businesses and manages their presence on both Google Maps and Google Search. It is the same as other listings on business directories such as The Better Business Bureau and Yelp, but it’s directly found in Google Maps search results and Google and therefore does not need users to visit a third party site.

Having a Google My Business listing is not enough to boost more users, it is essential to hold the tools that Google My Business offers. Therefore there is a need for a GMB SEO expert.

Make sure that your NAP information is accurate:

 If you want your Google My Business profile to be ranked well in the searches of local business, you will require your name, address and phone number (NAP) to be accurate. As if the contact information of your company is incorrect, inconsistent or outdated, the customer who will look at your business will face inconvenience. Whereas nowadays if a small inconvenience is faced by the customer may lead to losing them which can be harmful for the business. It is not easy to manage the accurate NAP as many companies fail to do so and result in losing the customers. The outdated local business information creates a negative impact on the customers.

Choose the right business category:

Choosing the right GMB category and the most relevant primary category play a large and vital role in showing up the business in local searches. Categories of Google My Business show both prospective customers and Google the type of services you provide. GMB SEO expert suggests you the right business category If you choose the right Google My Business categories, it will boost up the rankings of the business for relevant services. Below are the steps to make edits of you Google My Business categories:

a.) First you have to sign into Google My Business

b.) If you have more than one location, go to that location whose category you wish to change

c.) Move to the “info” tab.

d.) Click on the pencil icon which is next to your primary category. This will be shown under the name of the business.

e.) Edit the primary category, or you can click on add another category.

Also Read: Technical SEO Best Practices

Get comprehensive with listings:

It is the fact that the behavior of the consumer does not change dramatically even after being vaccinated. Even when the economy reopens, a large population will only select those businesses which makes them feel safe. For example: 62 percent of the consumers desire to continue with that business which enforces safety guidelines.

Therefore to attract the customers, you will have to provide accurate information about the protocols related to social distancing. So you will have to provide all the relevant details regarding social distancing in your GMB profile such as no contact delivery available, safety dividers at check out, requirements of masks etc. Try to provide all the relevant information to establish faith with customers and Google.

Google has declared several AI-powered updates coming to Google My Business (GMB) and Maps. These features include a curbside pickup pilot program, an updated directions interface, pickup and delivery attributes, indoor live view and various eco-friendly tweaks to Maps.

Upload photos to your GMB profile:

The more photos you put on your business listing, the more customers will get attracted. Google announced that businesses with more photos receive more requests around 42% for driving directions and click-thoughts of around 35% to their websites. When you search for any business online, you click on that business which shows more of the products, offices or stores to get a more clear view. There are various ways of improving Local SEO services.

Google My Business permits you to upload photos easily to your profile. The section of the photos can be seen on the side menu in the GMB account. To boost the chances of converting searches, Google suggests businesses upload the following:

  • At Least 3 photos taken at different times of the day showing the business approach from common angles.
  • Photos of the most popular products and services of your company.
  • A minimum of three team and management photos.
  • Images of the guest room for hotels.
  • Images of the most famous food and drinks for restaurants, cafes and bars.
  • Minimum of three interior photos.

Photos assists in building trust and gives consumers an idea of what to expect. The more photos you show, more of the leads your Google My Business will generate.

Establishing a steady stream of fresh customer reviews:

GMB is considered as the leading local ranking factor whereas the reviews are the second one. There can be a tremendous impact on the local search ranking if the reviews management is healthy on your GMB profile.

It is essential to generate new Google reviews regularly and manage them. This comes in Google My Business optimization service. It is the fact that most of the customers go through the reviews before making any kind of purchase, this is the reason why Google prioritizes reviews as a local SEO ranking factor.

Turn on messaging for your GMB profile:

A trend which emerged from the pandemic was that several customers check if a particular product or service is available before visiting a business. There are approximately 67 percent of the consumers that plan to confirm a desired service or item is available before visiting a business. The profile of your GMB shares the phone number of the company, therefore most of the consumers prefer texting over calling. Therefore Google has introduced Google click-to-messaging from the search result of Google My Business. This feature assists the customer to get in touch with the business.

Trying it all together-Experience Marketing Software:

Boosting lead generation with your profile of Google My Business manages your listings for SEO, managing and generating reviews and responding to the messages of customers.

Citation for GMB Boosting

References are one of the critical components in neighborhood SEO. Numerous new SEOs start their vocations overseeing references for partners.

At the point when set up effectively, references can be truly simple to oversee and can prompt worked on neighborhood rankings. Notwithstanding, whenever done inaccurately, references can be a bad dream to tidy up.

In this aide, I’ll walk you through each aspect of references to assist you with further developing your nearby SEO methodology.

What Are Citations?

References are a web-based reference to a business that includes the business’ name, address, and telephone number (NAP). Ordinarily, when a SEO alludes to references, they are discussing a gathering of individual professional resources on different destinations.

Most references appear as an internet based professional resource, however different kinds of references exist. While the base measure of data needed for most references is only a name, address, and telephone number, most sites offer a lot more chances to add extra data.

Work on Local Rankings

References are viewed as a positioning component for nearby SEO. Having your business recorded in believed online catalogs conveys messages to Google to works on their level of assurance that your business exists.

The amount of postings, the exactness of your postings, and the nature of the web-based indexes can influence how Google sees your web-based presence. This is the reason pick your references admirably.


Girdhari Singh is an experienced digital marketing person who works for big brands in India. Girdhari's passion is helping people in digital marketing field. He is Manchester United fan. Love to write. Favored topics being Digital Marketing, Sports, Technology, Business, Startups, and Web development.

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