Writing customized blog posts for both users and search engines is a skill. This can be both time-consuming and difficult. To keep your readers engaged you must be smart in choosing and writing your subjects. It is not like writing an article, you need to pay attention to small details and implement a set of SEO rules. An SEO friendly blog post with good quality content is more likely to have a higher ranking in search, whereas a well-optimized blog post that does not have so much good content has limited chances of getting a higher ranking.
What we are trying to say is, if you want to improve your ranking, you have to improve your writing skills.
Start with these tips on how to write SEO-friendly blog posts.
Think before writing
Before you place your fingers on a pen or keyboard on paper, give yourself some time to think about what to write in your blog post, and summarize your thoughts. This will free your time later in the process.
We recommend you read many articles related to SEO and Digital Marketing on daily basis. When you find a title or topic that is interesting, copy the URL and title and save them in your notes.
At the beginning of each month, check your notes and decide which topics to cover. Set a publication date for each topic in your content calendar.
When it is time to write a blog post, do a detailed analysis to answer the following questions:
- What specific topics to include in a blog post?
- What is the goal of a blog post (getting better ranking for a keyword, getting more customers, promoting my SEO Company, etc.)
- How will your readers benefit from the new blog post?
Once you answer these questions, it will become easier to move on to the next step.
Create a structure for your blog post
Start your blog post by performing a clear structure. Splitting a blog post into different sections can make writing easier.
Each post should contain:
- An introduction (to the topic at hand)
- One entity (with the main message)
- A conclusion (summary of the most important ideas)
Write what you want to answer in all three sections, and you will have a version of your blog post. This will make the method faster and more efficient. Instead of writing large sections, you can write 200 words to cover a particular part of a blog post.
Set the title of your blog post
Creating a good and interesting title is a very important step for SEO purposes and user-friendliness. Some bloggers like to do this step first and then create a blog structure, others like to come up with a title when you have a good concept of covering a blog post. Follow what is more suitable for you.
Whatever you prefer, a great title should have the following characteristics:
- Its character range should be between 55-60 so that it can be shown in the SERPS without a break.
- It should include your target keyword (but externally keyword-stuffing).
- It should provide an accurate description of the content that will remain within the blog post.
- It should be quite interesting for users to click when displayed in search engine result pages.
To make it clear to both search engines and users what to expect in the content, you can add additional information. For example, instead of just creating a title with your keywords, you can add ‘how to’ or ‘a step-by-step process’ to make the title more interesting and clickable.
Writing customized blog posts for both users and search engines is a skill. This can be both time-consuming and difficult. To keep your readers engaged you must be smart in choosing and writing your subjects. It is not like writing an article, you need to pay attention to small details and implement a set of SEO rules.
Use titles correctly
The titles of your blog post will structure the entire page, so use them, but correctly. They are necessary not only for readability but also for SEO tasks. They help Google understand the main topics of a blog post and can help with your ranking.
Subtitles allow people to find their way through your blog post by clarifying the structure of your blog post. Make sure you use your keywords in some subtitles, but not in each of them, as this will make the text unnatural.
Keep your paragraph short
Everyone uses categories but not everyone uses them correctly. Do not start each new sentence on a new line, and do not use large paragraphs on a page and press the publish button. There is a good chance that most of your readers are on mobile devices, so this makes it easier for them to read the content.
We recommend using short paragraphs (2-3 sentences) and take advantage of various formatting options such as bold, italic, underline to make the text less boring.
Use keywords without keyword stuffing
You will not have trouble placing your targeted keywords (and variations) in your blog posts. In fact, we recommend it. However, we do not recommend keyword stuffing. In other words, do not add keywords to the text to do this. Instead, do it only when it is easy to read.
If you’re not sure where to add keywords, this should help:
- Add to post title
- Add to your post’s main headlines
- Add to post content
- Add to post conclusion
If you are having trouble avoiding keyword stuffing, or you just need some direction, then you should go to the Google Keyword Tool or SEMRUSH and search for your main keyword. These specific tools will give you a list of keywords related to your keyword. Make sure you use those keywords in your blog posts.
Optimize the length of your blog post
Make sure your blog post has a least 300 words. Studies have shown that longer blog posts perform better in search, however, this does not mean that shorter blog posts will not rank well. Keep in mind, if your article is too long and not easy to read, it can scare users.
What is more important is the quality of the material and not the quantity. Try writing a long blog post only if you know that you are a skilled writer. Promoting an in-depth blog post, covering both sides of the story with good images that have references to the study and provide useful information, is more likely to get links than a post that is less And not so interesting.
The best way to find out how long to do your blog post is to open Google, search for your target keywords, and check the results. Aim to publish better articles than previously published SEO-friendly blog posts. Don’t expect to get results right away, because it takes time to rank in Google.
Customize Your Meta Description
The description tag is a summary of a blog post that is less than 200 characters. Optimizing your meta description length is important, as Google may choose to show your details in the results. The description should be informative and interesting to encourage users to click on your link and visit your blog.
Let others read your post before going live
Before you publish your blog post, it is important to first let someone else read it. Ask them if they understand the main concept of the SEO-friendly blog post, and invite them to fix any typos and grammatical errors.