Before talking about SEO, we need to understand what SEO is and how it works? SEO stands for Search Engine Optimization. ‘SEO’ makes your website or online business is seen as soon as people search for something related to it.
What happens when people search for something related to what you are selling or your content? People tend to click sites that rank on the first or second page of the Google web page while third, fourth, and so on are most likely never to be visited. Here’s when SEO helps you do first-page and second-page ranking.
Now the question is that why business sites need clicks and traffic? For online businesses or content to grow, we need SEO which brings clicks and organic traffic. Nowadays, SEO is as important as content quality in this digital world. SEO is a way to make your content or business more valuable. Businesses in a third world country like Pakistan are looking for SEO company in Pakistan on the web.
SEO is important because it helps rank your blog, business, and any content in organic search results. People are most likely to search it on Google directly when they want to buy something for real; or they want to know information about something.
Analytics shows that 43.38% of traffic comes from direct searches and by backlinking 21.13% of traffic is achieved. SEO is one of the biggest marketing strategies for online businesses and this works well for both large and small businesses.
Click-through rate is an important part of SEO for improving traffic of your website as it shows the number of clicks by people or simply the number of people who visited your site and also gives you a clear sense of how many people are demanding your content or product and how you can improve your SEO. Web pages like Google and Bing both are search engines, so your business or content should be present on Bing also as it is used by 33% of the USA population and 9% worldwide.
Now that we have learned what SEO is and why it is important, we will talk about what is important in doing SEO;
- Keyword phrase. It is important for the search engine to understand what your content is about and what areas of that content it covers. The search engine can show the audience exactly what they are looking for by correcting keyword phrases.
- The uniqueness of your content. Your content must be unique and fully researched. The uniqueness of content makes people trust your work and make them revisit your site for more.
- Your search ranking. Ranking your site is one of the most important parts of SEO, this is a way of showing your business or content on the front page of search results. The better you put effort into your sites’ SEO, the better the ranking which ultimately results in more traffic.
- Backlinking. Backlinking is putting links internally or externally in your business or content site. These links can be related to your business or a way to lead the audience to more related products or content which may interest them.
Does SEO Work For Small Businesses? An Insightful Opinion
It won’t be wrong to call it a good start for online small businesses which use SEO on their websites, blogs, or posts. The foremost thing to grow your business is quality and uniqueness. The design of your website also matters. If your product or content lacks quality no SEO can help your business grow. Then comes SEO, and this starts with correct keyword usage and a point description of your product, this helps search engines recognize your product efficiently and know exactly when to show this content on a web page to the respective audience.
Now, most of the businesses and startups put a huge amount of focus on paid promotions and ads which is always heavy on budget and a misconception that needs to be fixed. Ads are undoubtedly a major part of SEO but they only bring 18% of the traffic to sites which shows that people are most likely to click options other than ads. So, one should pay less attention to ads and more to actual content’s SEO.
Small businesses can also improve their traffic by keeping a track of their updates and product specification. Immediate response to buyers’ queries will help you get more reviews and will make your business grow by getting organic and real customers’ who trust your services.
Keeping track of errors of your website and fixing customers’ problems and putting improvements daily, helps you gain the trust of the audience and help you grow your business faster. SEO helps businesses spread their links on different social media platforms. In this way, your business is easily approachable and acknowledgeable. Branding can also make SEO work great for small businesses. This includes a unique logo, proper domain, and web design for a better presentation of the web page.
Does SEO Really Work? What The Data Says?
Above mentioned information is highly convincing for you to say that SEO works but how? There is a lot of information about SEO itself and how it works. SEO companies and agencies are selling SEO tools on a high budget-making SEO costly for businesses. The 2000$-10000$ budget has been recorded during 2021 for SEO per month which is huge. Here SEO can work better for a developed business that can afford an investment in this area, while small businesses can use basic tools for SEO provided in Google analytics.
Proper analysis can help keep track of your site’s traffic and SEO if it is really working and improving your business. One should invest wisely in SEO as there is a lot of false information present out there which gives you the wrong idea about it.
Do I Need SEO For My Website?
In this period of inflation and everything shifting to online almost every business has a website, and most of these use SEO strategies to grow. To compete with your competitors, one should analyze the SEO strategies of competing brands and businesses develop better SEO strategies and make their place in the digital market. Nowadays, especially in 2021 and onwards, digital creators prefer SEO mandatory for their content as it adds up value and credibility to their content and respective audience.
In some cases, SEO hasn’t provided the expected results. According to some businesses, SEO is time-consuming, and results obtained from it are either late or not that responsive. So, why does this happen? As mentioned above SEO strategies are the key; strategy can make your business an entire failure or maybe a success. Thinking critically and wisely to improve your business strategies and mindset of the limit of growth behind your business can help you move forward quickly.
You should know exactly what you are selling and the purpose of the audience approaching your site. Provide as unique and quality content as you can to receive organic searches. Gaining the trust of your audience will make them search your site directly. So yes! you surely need SEO for your website to increase organic traffic on the website especially through direct search which ensures the purchase of products and increases acknowledgment of your brand or blog.
I hope your all SEO questions have been answered. I am looking forward to helping you with more in the future.