In 2021, TikTok reached 1 billion active global users. With millions and millions of people using TikTok, you want to make sure your fans and community remain engaged with your content.
If you are new to TikTok or are a veteran content creator, you may want to learn more about engaging with your community. But, first, you should know how TikTok measures engagement in the first place.
Continue to read below about the TikTok engagement rate calculator and how it could benefit you.
What Is the TikTok Engagement Rate Calculator?
The social media tool measures the effectiveness of the content creator by looking at how well the community or fans respond to the content. The two things the TikTok engagement rate looks for are the level of engagement by the audience and the quality of posted content.
You might ask: how do I calculate TikTok engagement rates? The tool measures the sum of likes, comments, and shares. Then it is divided by the number of views.
The benefit of the TikTok engagement rate calculator shows how well your content is doing. It will show you what areas you may need to improve on.
How to Increase Engagement on TikTok
Now that you have either read about the TikTok engagement calculator or have used it, it is time to improve community engagement. Here are some tips to try.
Quality of Content
Posting high-quality photos and videos will gain you more followers and attraction. A blurry video usually does not draw in a crowd and will likely not go viral.
Quantity of Content
The more you post, the more people will see your content. So, you will receive more likes, views, and shares. With a consistent method of posting, it will keep your follower’s attention.
Invest in your Engagement
If you are new to TikTok or are looking for a boost in engagement, you can buy TikTok followers, likes, and more. In the competitive internet world, investing a bit of money into your account can go a long way.
Engage with Audience
Engaging with your audience helps you understand what they want and how they feel about your content. Using the comment features TikTok offers will help increase your TikTok engagement rate. So, you can cater your posts to what your followers have interests in viewing.
Keep up with Trends
Trends don’t last forever, so it is best to hop on them while they are still popular. Using trending audios, filters, and content methods will attract followers. Using internet trends will increase your chances of being featured on your pages as well.
How Good Is Your TikTok Engagement Rate?
Even if your TikTok engagement rate shows promise, there are millions of other accounts with higher engagement rates than yours. Thankfully, social media tools such as the TikTok engagement rate calculator exist.
With the social media tool and various tips, you are capable of creating the best content for your community. Start now.