Experts predict the global construction industry will be worth a staggering US$16.6 trillion by 2025. While this figure shows there are plenty of opportunities for construction businesses, it also suggests there is stiff competition. Companies will therefore have to work harder to claim their share of the market.
But, how do you do this in the modern digital era? New marketing techniques seem to appear every day and it can be challenging to keep up with new trends. The good news is that you can follow some straightforward tips to create a marketing for construction businesses blueprint. This can help you climb the search engine rankings and get ahead of the competition.
Read on to learn all about construction business marketing.
Building a successful business is no easy task, but it can be easier with a few simple strategies. In this article, we will focus on the marketing side of things and outline the industry’s best practices for attracting new clients.
Create Customer Personas
The first step when considering how to market your construction business is to think about your ideal customers. When you know what age bracket they fit into, their job type, and interests, you can laser focus your marketing efforts on that group of people. This means you will not be wasting money and time advertising to a demographic that is not likely to pay for your services.
Use SEO and PPC Strategies
You can use PPC construction business marketing ads to appear in front of your target audience immediately. This method can be cost-effective, but there is also a cheaper way to generate contractor leads. Launching an SEO campaign takes more time to get results than using PPC techniques, but you can receive a virtually free stream of traffic from the search engines.
Get Active on Social Media
One of the most effective construction marketing ideas is to have a strong social media presence. You can join two or three sites that are most relevant to your business and use scheduling software to send out posts at preset times. Remember to keep your branding consistent and reply quickly to customers when they comment on a picture or article.
When clients share your content, you can gain a lot of exposure in a short amount of time.
There are many types of online marketing, and your options differ based on the company size. One option is Google AdWords. You can set a budget for a single click or a set amount per day. Another option is Facebook ads. The advantage of Facebook ads is that you choose the target audience – location, age, interests, etc.
How to construct a well written marketing plan for construction
The first thing to do is set reachable goals. Be realistic about what your company can achieve and write a plan or timeline accordingly. Next, you want to make sure that your marketing team is well organized and follows a strategy that’s proven to be successful. Thirdly, remember that investments in social media yield the best results, so develop a content calendar for these platforms and use them regularly.
Finally, as you’re developing your plan, take into consideration the importance of using metrics to measure success and adjust as needed.
Social media marketing ideas for construction businesses
One of the most common social media marketing ideas for construction businesses is Facebook. This allows you to have a platform for staying in contact with past and potential clients while still being able to post updates frequently. LinkedIn is also a great idea, as it puts your business in front of professionals who may be looking for a company just like yours.
Building your outdoor marketing strategy
Outdoor marketing is a powerful, low-cost and easy-to-use resource. If you want to seriously increase your sales and profitability, you will need to consider this technology as part of your global marketing strategy. The goal of outdoor marketing is to automate the entire content creation process – perform actions based on certain criteria from your database without human intervention.
Need to know facts about construction
Construction goes through a lot of changes and it’s hard to keep up with all the new developments and how they affect your business. We can help you plan and develop a marketing strategy for construction.
Understanding what works
The best way to develop a campaign plan is to understand what has worked for others. There are many studies that show the same marketing tactics don’t work all the time, or they may work for some industries but not others. One of these studies found that bloggers were shown to be more successful than traditional media at driving traffic.
Ask for Online Customer Reviews
A straightforward way to generate more leads in construction circles is to ask your existing clients to write an online review. People like to know you are a trustworthy and professional firm, and they expect you to say that you are a reputable company. But, this statement carries more weight when it comes from previous customers.
Why You Need Marketing
You need marketing because it helps build your brand, which in turn will increase your visibility and generate more leads.
Social Media: Facebook, Twitter, and LinkedIn
Social media is an undeniably powerful resource, inexpensive and available. If you want to seriously increase your sales and profitability, you must consider this technology as part of your marketing plan. Social media sites are a great tool for advertising your company – they’re free to use and serve as an excellent way to communicate with current customers or potential new ones.
Google Places: Optimizing and Sitemaps
Google Places is Google’s local search engine. So, any time you visit a site that has its own page on Google Places, it will be listed first. If you’re not optimizing your local page, this might be the reason for low rankings. You can create maps to optimize your listings by adding them to your sitemap.
The goal of this post was to give a few marketing tips for construction companies. The main takeaway from the post is to create a marketing plan. In order to succeed in marketing your company, you need a strategy and a plan.
Create Your Marketing for Construction Businesses Blueprint
It can be challenging to keep up with marketing for construction business trends as advertising methods can change rapidly in the modern world. The key is to design a robust plan that guides your advertising efforts to get both short-term and long-term results.
The construction industry is very competitive, with many companies vying for the same customers in your area. To have a chance at standing out from the crowd, you need to have a marketing plan in place. Check out this article to learn how to build the perfect strategy for your construction business!
Determine who your target audience is, and be a visible presence on social media. Also, don’t be afraid to ask satisfied customers to recommend your services.
Before long, you could be receiving a steady stream of fresh inquires.
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