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Mastering Your Link & Navigation Structure

Link & Navigation Structure

The navigation structure of a website must be user-friendly. Find out the most effective techniques to help you create a user-friendly and efficient design for your e-commerce website. One of the most common issues I have seen the most frequently in the design of websites is those that have poor navigation.

At a basic level of usability, the job of navigation is simple to help users find the information they require. But, in reality, there’s a lot more happening underneath the hood that can make the navigation of a website successful (or be unsuccessful). TimeofIndia

Navigation plays an important role in usability, accessibility, and search indexing, as well as optimizing internal links, as well as content optimization.

Overall, navigation serves as the framework for a site’s structure and is a key factor in the user’s and search’s experience.

If you don’t follow the right path. You’ll end up with an otherwise beautiful website that performs poorly in a variety of important success indicators.

If you do it correctly, you’ll have the basis to build a highly-performing website at every level.

Building an Efficient Navigational Structure

In the case of navigation, what’s “efficient” for one site might not be effective for an entirely different site. Every site is different and will have distinct features for navigation. Zims

Here are some tips to keep in mind:

What should the navigational location be on the web page?

What number of categories or sub-categories do you need to include?

Do you need to use drop-down (or the fly-out) menus?

If you have limited space which navigation elements should you put in or out?

How to answer these questions typically begins with understanding the two different types that are navigational links. Links that include:



Every website has both. Sometimes they are put together in one navigation bar. However, at times they are separated visually.

Although I prefer (separate) however, each is essential as they fulfill two distinct needs.

Customer-Focused Navigation

If you’re concerned about conversions and sales it is important to focus your focus on what customers are looking for.

Unfortunately, most websites concentrate on navigation for the company, and the users are given the short end of the stick. This is completely contrary to the way you should navigate.

One of the first questions I ask while conducting a site audit is: if a user only saw the navigation section of the website, how would they be able to tell if the website meets their requirements?

Company-Focused Navigation

The third and final goal of navigation is to offer links that lead users to the information you provide about your business.

As I stated earlier the navigational elements are essential but aren’t as significant to the navigational items for customers.

They should be separated visually, too. This can be accomplished by making them less visible (or hidden in the hamburger menu) however, they should be easily accessible.

In the KTC illustration above that, they use their corporate-focused navigation over the user. It’s still a bit loud for me however, the segmentation is effective.

If you’re averaging more work than you know how to handle You can afford to transfer those links into your footer or take them off altogether.

However, if you’re searching for every possible new customer that you can find, think carefully before you make any moves.

Ecommerce Navigation Issues

The challenges faced by eCommerce sites increase the importance of having efficient and clear navigation on your site.

Navigation isn’t just for the purpose of helping your users access the information they need, but also to ensure that search engines are able to better locate and index pages, to ensure they are found on search results.

Related Products

One of the most effective ways to put additional products in the eyes of your customers is by putting links to related products to the ones a user is looking at. This could take such a way as:

“Similar” products.

Accessories or add-ons.

Items that are popular.

Recently review products have recently been viewed.

Each (or any) one or more of them provides an opportunity to boost the number of visitors who order, while also generating more link equity to other pages.

Add to Cart Functions, Not Links

It’s not as problematic as it was a few years ago, however, there are still a few options and methods making use of naturally-generated links in order to include items to carts or check out.

This can cause all sorts of issues with search engines using links, and in the end adding items to carts.

This type of function isn’t limited to cart links. This is the same for links to write product reviews including a product’s entry into the wishlist, printable hyperlinks or product comparisons, adding reviews or comments, or any other link which serves a purpose instead of leading the user to a different page of content that you want to show in results of a search.

Filters Verses Pages

One of the problems faced by e-commerce sites is to determine when it is appropriate to add links to web pages as well as when using a filter would suffice.

Imagine you own an apartment search website and you wish users to be able to get results that match their lifestyle needs. A person might be looking for a furnished, three-bedroom pet-friendly house that includes an outdoor laundry room, pool, and gym. It also has utilities included and covered parking.

Certain of these options could be able to function as filters. In fact, perhaps each of them is a good candidate for filters.

However, when you consider SEO as a good thing you are aware that certain of them can create great landing pages.

Other Navigational Needs


Breadcrumbs are the typical website’s version of Google’s “I’m Feeling Lucky” button.

It’s used by around one percent of users, however, the majority of users do not want it to disappear.

In addition to being a wonderful tool for navigation. They can also help both search engines and visitors to navigate websites and are employees as visual aids.

Breadcrumbs give a glance indication that lets visitors know exactly where they are on your website. If they need to it is necessary, they are able to swiftly navigate just a few steps back.

Even though they haven’t seen much usage, breadcrumbs can be a powerful SEO tool. When your breadcrumbs match with your pages’ navigational and URLs Google (and other search engines) will consider that to extra signal for understanding the subject matter of a site and what it is expected to rank for.

Keywords in Link Text

Navigation is among the easiest ways to turn your keywords to become hyperlinks.

In the end, when you’re providing an image of the Coat Racks page, you’re not going to add “That thing you hang your coats on” in your navigation. However, your navigation isn’t the only option to guide visitors through your website.

Content-based hyperlinks provide an excellent chance to allow users to navigate across pages to another based on the content they’re doing and the content that they are reading.

In the case of adding these links based on content, it is important to include keywords is still the case. Instead of “Click here to learn more about preparing personal tax returns,” an alternative method of linking is to say “Learn more about preparing personal tax returns.”

HTML Links

Unless you’re trying to prevent websites from crawling It is important to make sure that your web pages can crawl.

Search engines are quite adept at recognizing every kind of non-HTML-related link However, they’re not completely perfect.

It’s true that you could use these kinds of links however it’s not the best option and can lead to the possibility that Google might not be able to follow it or doesn’t weigh the link appropriately.

Another method of linking that’s not so good is to make use of selection forms or require the user to sign in with a password before they can access the contents.

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