When it comes to growing the business, enterprises resort to email marketing and social media marketing among the few. However, what many of them ignore is creating a mobile app that can aid them in growing their business a great deal. From booking hotels to applying for a job, people use mobile apps for almost everything now. When I started my small IT staffing company a while back, many of the queries that I received were from mobiles too.
So, here is how mobile apps can be beneficial for your business. And why you should consider creating one.
Value of a Mobile App
Previously, only big or prominent brands would have a mobile app. However, since the past couple of years, even small startups are considering it. In fact, with the digitalization of businesses, your brand/company needs to have an app. Otherwise, you can lose a major chunk of the customer base.
Businesses owe much of it to changing consumer psychology. Individuals now want instant information regarding a product or service. And to do so, they head online and learn more about what they are looking for. So, if you are a new business, you should also add the X factor to your profile by launching an app. Most of the established businesses already have one.
In case you are underestimating the power of an app, so let it be known to you that an app can improve your online presence by a great deal. Thus, allowing you to increase your ROI by many folds as well.
Benefits of Having a Mobile App
Build Customer Loyalty
Apps are more interactive than websites. There is no exception in this case. This instantaneous relationship is what brings your customers close to you. Thus, allowing you to earn their loyalty. Which is, by far, the most essential trait that a customer should have. Because it is very hard for a loyal customer to choose any other brand.
Some of the factors that make apps a favorite among consumers include finding the exact product, and easy buying options. Therefore, aim for engagement in your mobile apps and build a community of loyal customers for your brand. It will benefit you a great deal.
Having a mobile app also means that you are more accessible to consumers. Moreover, customers are more comfortable purchasing an app than they are doing the same through a website. So, if you succeed in giving the customer the ultimate amazing experience when they use your app, they will also spread the word. And in this way, more people will get to know about you and your app.
Makes the Brand More Human
Much of the stress is on having exceptional customer service. Although the product or service in itself matters too, consumers prefer brands that offer good customer service as well. And your mobile app is just another avenue for the customers to reach out to you for help. Customers prefer to contact the help center through the app more than on any other platform. As the personal connection feels more human to them.
Apart from that, apps also allow you to communicate regarding promotions, discounts, and deals to your customers more effectively. Thus, making things simple and efficient for the business owners as well. Customers even have the option to book appointments via the app.
Aids in Building a Database
One thing that you will always remain thankful for your app is the database of clients that it allows you to make. Because whenever someone will install your app, or carry out any action on it, you will have an extra avenue to gather all the necessary information about him. However, make sure that you seek permission from the consumers and not gather data automatically.
Some of you might be wondering how this collected data could be of use. So, the answer is you can use this information to retarget people. Apart from that, it will also help you to learn more about the preferences of individual clients. So, you can cater to their needs accordingly.
Features Worth Your Attention
Some of the features that your app must include are:
- Ease of navigation
- Quick loading time
- In-App payments
- Integration with social media
- User feedback
If your app includes all these, there is no reason why it won’t be a hit amongst your users. Having created apps for some engineering staffing agencies before starting my venture, I realized just how essential each of these features is. Therefore, do not make the mistake of ignoring anyone.