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Reselling Sneakers 101: Everything You Ever Wanted to Know

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Reselling things can get you massive amounts of cash. Especially if you are into reselling sneakers, you will make a good livelihood in no time. Here’s the thing, many people are crazy for sneakers. Whether it’s Kanye West’s Nike Air Yeezy or any other brand, everyone wants to have the most stylish pair of sneakers. That is why sneakers are resold for even a thousand dollars.

Reselling shoes has become a massive business. Reseller sneakers and reseller shoes are valuable in the eyes of people, and you can take advantage of this situation. If you want to enter the shoe reseller market, now is the best time to do it. However, learning the basics beforehand is of utmost importance. Here are some guidelines and tips which can help you resell sneakers, shoes, and other footwear.  

Tips For Reselling Sneakers to Earn Profits

If you have been lately studying the sneakers reseller market, you will observe that it’s a profitable business and a growing one. There is a craze among people to buy the best sneakers in town. People stand outside stores for hours to buy their favorite sneakers or enter their names into sneaker raffles to buy the latest editions before they go out of stock.

You can use this to your advantage and earn thousands of dollars by using a few simple tricks. If you choose the correct methods to resell shoes, you will quickly stabilize yourself in the market. All that you need to do is find used or new sneakers that have a profitable resale value. The best ways to resell sneakers is by:  

Reselling Sneakers Having a Value

It’s necessary to resell sneakers that have a high resale value. People want the best sneakers in town. They won’t settle for anything ordinary, so buy sneakers in demand. For example, Nike, Adidas, and Jordan are the brands that everyone wants.

If you get your hands on one of these branded sneakers, you can crack a profitable deal. Both Nike and Jordan are the original brand for sneakers. They are known for their classical and stylish themes. With them, you get consistency and top-quality manufacturing material.

That is why no matter what model of shoes you purchase from them, they will definitely have a high resale value. Some people even pay twice or thrice the original amount. So choosing the right brand could favor your business profit. The sneakers with the highest resale value are:

  • Air Jordan 12
  • Nike Air Yeezy 2
  • Nike Air Mag Back to the Future
  • Travis Scott Air Jordan 1 Nikes

All of these pairs of sneakers sold out within hours of their launch and were later estimated to have a resale value between thousands of dollars. So go with the high-value stuff.

Hiring an Expert for Guidance

Another great tip for starting a sneakers reseller business is to hire an expert in the field. Take the help of people who know the real value of various pairs of shoes. These experts will guide you when you can’t differentiate between similar-looking sneakers.

You can always reach out to these individuals and ask for their suggestions. They use various tools like advanced algorithms and market data to provide the best advice to you. When you want to buy or resell sneakers, you need to consider factors such as:

  • Condition of the shoe
  • Year of release

These factors affect your profit, and for this, you should get the best help possible.

Understand Your Market

Research plays a crucial role in your business. When it comes to the sneaker resale business, you should know your market beforehand. Firstly research several types of sneakers and why they have a high resell value.

With vast amounts of research, you will be able to identify the worth of the sneaker in front of you.

Follow the Latest Trend

While reselling sneakers, keep in mind the current trend. For buyers, nothing can be more thrilling than finding the latest designs and models. Whether it’s clothes or shoes, everyone wants to buy trending goods.

Sadly trendy items sell out fast, and not everyone can get their hands on them. Sneakers are one of those goods that don’t last long in stores. So there is a high demand and limited supply and this is what you can take benefit from.

As a seller, you can get more cash if you make trendy items available on your site. For example, Nike Air Jordan 4 Retro and Adidas Ultraboost 4 DNA Sneakers are currently in high demand. A pair of Nike sneakers that sold for a couple of hundred dollars, now cost thousands.

Purchase for a Lower Price

If you want to make maximum profits, you need to buy low-priced goods. According to experts, an intelligent businessman spends less and earns more. So focus on buying sneakers when their price drops significantly.

The best way to do so is by looking out for clearance sales or seasonal discounts. This way, you can buy shoes for a lower cost and sell them for a higher price when the demand is high. You won’t need to worry about branding because these brands are already famous.

Keep Your Sneakers Clean

Nobody wants to wear old or dirty shoes so keep them clean. It’s also an effective way to increase your earnings. The more new a pair of sneakers look, the higher reselling value they have.

It’s better to take precautions when you plan to sell your sneakers after using them a couple of times. Start by avoiding wearing them in muddy fields or on rainy days. Using sneakers on muddy terrains or on long walks could damage their soles and reduce their value.

Where a pair of shoes in an acceptable condition can earn you a few dollars, a perfect pair can bring in more than a hundred dollars. Of course, the brand and the model will determine the exact price, but the footwear’s condition impacts your deal.

Resell With the box

You might think that your sneaker boxes are useless, but it’s not true. When reselling sneakers, having the original box can make all the difference. In fact, plastic wrappings, bags, and tags everything come in handy.

First of all, the receipt is great for convincing a buyer about the authenticity of the sneakers. You can show them the payment slip and confirm that you are not selling them a fake copy. Furthermore, people like to buy expensive shoes in a box. It looks more valuable.

So the next time you plan to a limited-edition sneaker, keep the special packaging and the collateral safe. 

Where to Resell Sneakers?

Along with buying sneakers, you need to be aware of places where you can easily resell sneakers, and that too at a high price. Some sites that help you with this task are:

  1.       GOAT

It is a one-of-a-kind website that sells sneakers using machine learning and human expertise.

  1.       StockX

Another good way to start your shoe resell business is by registering with StockX. It acts as a middleman between the buyer and seller. You post the shoes you want to sell, and buyers bid on them. The site promotes the direct sale and purchase of goods.

  1.       Social Media platforms

Like every other business, you can too take the help of Instagram and Facebook. You could create pages to show your goods and wait for buyers to leave comments. However, new sellers will need to earn the trust of their buyers before actually closing a deal.

How to Get the Latest Sneakers in Time?

Nowadays you don’t have to line up in front of stores to buy the latest collection before stock ends. You can use a sneaker bot. A sneaker bot software helps you find a limited quantity of goods near you. With these bots, you can take action within seconds.

Choose the color, design, and size according to your needs, and the bot will do the rest of the work. There is no harm in checking manually but having a bot will reduce your workload.

How to Avoid Scams?

Being new to the reselling business can have its share of problems. One of them is that maybe someone will rip you off by selling you a fake pair of shoes. To avoid getting scammed:

It’s a smart decision to trust your instinct, but there is no harm in being prepared.


You might not know that the sneaker reselling business is a huge thing. These days everyone is doing it. From Nike to Yeezy, you will find all sorts of sneakers being resold for double the original price. Footwear has always been in demand, but the love for sneakers is never-ending. So if you want some quick and easy cash, the best thing to do is enter the market.

Reselling sneakers with the right strategy can help you earn thousands of dollars within a short period. You only need the right guidance and trendy stock to achieve success.  

The Blogulator

Web World Developers | Digital Marketing |

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