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The Best Competitive Analysis Tools and Techniques

The Best Competitive Analysis Tools and Techniques

Are you building a brand that stands out to clients?

Every business owner knows how important it is for them to stand out. With high volumes of customer data and advertising, this can be very difficult.

The solution to doing this is to get better at your approach. That means understanding your market with better insight.

Competitive analysis helps you understand how you stack up against your competitors. It makes you more aware of the strengths and weaknesses of your business tool.

Don’t know where to start? Read on to learn more about the best competitive analysis tools and techniques.


BuzzSumo allows you to see how popular a given topic is. It also shows who the top influencers are and what content is being shared the most.

This can give you valuable insights into what your competitors are doing right. You will also see where there may be opportunities for you to improve your content strategy.

Additionally, looking at the content that is being shared the most can also give you ideas. You can use these ideas to create content that is more likely to be successful.


Semrush provides insights into the keywords that your competitors are targeting. It also shows their ad strategies and the organic and paid search results for those keywords.

You can use this information to adjust your keyword strategy. Doing so will improve your chances of ranking higher on search engine results pages.

It also provides valuable insights into your own website’s traffic and performance. All in all, Semrush is an excellent tool for keeping tabs on your business competition and for improving your own website’s SEO.

You can try this competitive intelligence tool for free, but you will only have limited access. The paid plans start from $99.95 per month if you pay annually.

SE Ranking

There are several different competitive analysis tools available on the market. SE Ranking is one of the most comprehensive and user-friendly options.

With SE Ranking, you can get detailed insights into your competitor’s SEO strategy. These include their keyword rankings, backlink profiles, and more.

SE Ranking has different plans that you can choose from. They are all flexible and start from $23.52 per month.


Another competitor analysis tool you should check out is SpyFu. It has an excellent PPC analyzer, powerful reporting, and fully-integrated outreach tools.

SpyFu also provides you with historical data. This can go back to 15 years, so you can see how your competitors have improved over time. You can check out this video of Suzanne Clark to know how important this can be.

SpyFu costs $33 a month if you choose to pay annually. You can visit their pricing page if you want to know more about their other offers.

Using Competitive Analysis Tools to Stay Ahead

There are a variety of competitive analysis tools available to businesses. Each of them has its advantages and disadvantages. The best tool for your business will depend on your specific needs.

It’s important to make sure that you always conduct competitive analysis. This is so that your business can stay ahead of the competition.

If you found this article helpful, please check out our other business and marketing posts on our blog site.

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