Did you know that around 93% of people check out online reviews before they buy a product or service?
Knowing this statistic highlights how important it is to have plenty of glowing online reviews. Not only will this help encourage new people to try your company out, but it can also boost loyalty with past customers.
Learning how to respond to reviews is essential for putting your business in the best light possible. Keep reading for 5 valuable tips on responding to reviews that will ensure that your company can make a great impression on everyone who researches you.
1. Say Thank You Whenever Possible
Lots of business owners wonder, “Should you respond to reviews that are positive?” The answer is always yes!
It’s a common misconception that only the negative reviews are worth your time. Going out of your way to thank people for positive reviews shows that you’re a gracious and humble business owner.
2. Don’t Attack Negative Reviews
When someone is threatening your online reputation, it’s understandable that you’d feel upset or anxious. Instead of writing an emotional response, you should slow down and form a productive one.
Business owners who apologize and try to make amends come across as thoughtful.
3. Offer Solutions to Any Problems Mentioned
It’s normal to make mistakes along the way since there are so many balls that have to get juggled each day. If someone had a poor experience and leaves a review, then you should tell them that you want to make it up to them.
Leave them a direct phone number to call or an email to reach and offer them a free item or another perk that can give you another chance to fix that review.
4. Get Personal When Responding to Reviews
A mistake that you should avoid when replying to people’s reviews is copying and pasting comments. This is impersonal and it gives off an aura of not caring about customer service.
Calling people by their names is a simple thing you can do to add a personal touch.
5. Use Tricks to Gain More Reviews
Getting a steady stream of reviews will increase the number of positive ones and help drown the negative ones. Using services to get more online reviews can work wonders for your brand.
You can also offer customers perks like discounts if they leave a review for your business.
Now You Know the Best Way to Respond to Reviews
Responding to reviews can seem like an intimidating task, but it’s crucial for building trust within your community. By following these online reputation tips, you’ll be able to grow your business and maximize your profits.
Even if you feel like an expert at tackling online reviews, there are still so many other marketing avenues that are worth exploring. Instead of feeling overwhelmed, you can rely on our website to guide you through your education. Take a spin around the rest of our blog so you can start catching up on other important business trends.