Each stage of a project deserves its own marketing tool, from organization to automation. Are you looking for tools to develop your digital marketing strategy, but you don’t know which one to choose? Here is a small selection of essential marketing tools for your digital strategy!
Tools to organize your teams
Managing a team is not easy. That is why it is wise to acquire tools to ensure optimal monitoring of your projects and the actions to be carried out. So, here are the tools we recommend to organize your team sustainably.
1. Create collaborative documents
The best known in France, Google Drive is the tool par excellence for creating, storing, and sharing documents online. It can therefore allow your teams to collaborate on the same project. The advantage of Google Drive is that it is linked to other Google tools. Consequently, it is relatively simple to create and modify text documents, spreadsheets, “Slides” presentations directly online. Plus, your work is automatically synced, so you’ll never lose anything.
The Notion is a 100% English-language platform that offers multiple marketing tools so your teams can collaborate. Like Google Drive, Notion allows you to create documents that can be exchanged between members of the same team. However, where Google Drive is only used to create documents, the Notion platform also helps manage your knowledge base. In addition, it also allows you to manage your projects and tasks in a few clicks and manage your databases. Notion offers a natural resource in a limited or full free version for $4 per month. Thus, it allows you to centralize all your documents, appointments, data, and tasks to be carried out.
2. Manage your projects
With ClickUp, you will be able to follow each project, thanks to organized task management precisely. For all your projects, you will be able to track where you are in your tasks and if it needs to be done if it is in progress or finished. This collaborative tool allows all your collaborators to access the interface and manage each project. Thanks to a task assignment and time tracking system, you will be able to track who took care of which task and how much time they spent on it! In summary, a great feature, especially when you charge by the hour.
On the same principle as Clickup, that is to say, thanks to a table system, lists, and assignable cards. Trello is a platform for your teams to organize their projects and set priorities in a fun, flexible, and rewarding way. Whether it’s for a simple one-off task or to follow a project from A to Z, Trello allows your collaborators to work together. Plus, you can track all of a project’s information at a glance.
3. Create a knowledge base
American messaging platform, Intercom allows you to communicate with your potential and existing customers. You will be able to communicate with your prospects in different ways, from their intercom customer area, from your website or application, from social networks, or even by email. In short, Intercom offers many marketing features. It’s up to you to discover them!
Zendesk is support software that helps manage sales and business relationships with customers. Quick to deploy and easy to use, Zendesk is the tool that adapts to all needs and allows you to be operational in a few hours. Thanks to various functionalities, you will be able to follow your customers’ buying process and guide them in their choices.
Combining several marketing tools to ensure optimal monitoring of all your projects is advisable. For example, at MavenUp Creatives, we use Google Drive to create all our documents, Click-Up to follow all the tasks to be carried out. And finally, Intercom to manage our knowledge base.
4. Find the issues that interest your target
We have reviewed the most used marketing tools to organize your teams. It’s time to move on to the ones that will help you. In other words, those that will allow you to determine the issues that interest your target.
The best way to do this is to implement a blogging strategy on your site. But for that, you have to think about relevant and quality subjects related to your activity and your target. We have already written an article on the topic. It will be handy to know the matters to be covered for an influential blog.
But here what interests us are more relevant marketing tools that will help you identify the suitable topics for your blog:
Answer the public
Ideal for finding the questions your prospects are asking.
Indeed, this tool is a generator of questions around a given theme. You give it a piece, and it will identify a whole series of relevant questions. Answerthepublic is a great way to create content, as it provides ideas for topics to cover and questions you can answer in a blog post.
To identify keywords in your industry. Often known for monitoring the audience of your website, the Google Analytics interface offers many other possibilities. In particular to help you identify the most relevant keywords that generate the most traffic in your sector. This feature will help you find inspiration for your blog posts and get referenced.
5. Generate qualified leads from your site
Once all these steps have been completed, it is time to generate leads to qualify them and turn them into customers. The initial objective of a B2B site is to make it prosper to become a real commercial lever. That is why it is important to consider all the visitors who appear on your site. Because a person never comes by chance, you must consider them as future customers. Here is an article to prove you wrong if you still doubt it!
For this, several techniques are available to you.
Opt for the implementation of forms
You have the choice of offering different content on your site. This can go through highlighting contact forms, quizzes, satisfaction surveys, or questionnaires. For example, you can use the Typeform tool, which allows you to create questionnaires of all types online. It is easy to use and has many options for composing your questionnaire. You can propose multiple-choice questions, text questions, questions in the form of an evaluation, etc. The tool has been designed to be easy to access and use and ultimately offer an ergonomic form with a minimalist design.
Establish a newsletter strategy
In addition to setting up forms on your site, generating leads can also involve creating newsletters. A newsletter is a great way to keep in touch with your prospects and introduce them to your new products. For it to be effective, it must be embellished with call-to-action buttons that link to forms on your site. The main goal is still to collect the contact details of your prospects to turn them into customers.
Here are two very easy-to-use tools that we offer to create your newsletters:
A marketing automation platform, Mailchimp allows you to create email communication campaigns, which offer several features. You can create and send content targeting your audience. But also to automate your marketing operations and monitor all your actions to find out what works best.
Like Mailchimp, Mailjet is an online platform for creating email communication campaigns. You can create and customize your campaigns according to your desires and needs, thanks to an editing tool. Then you just have to send it to your contact list, which you will have previously defined.
6. Don’t miss any business opportunity
All the tools we have presented to you previously are intended to prevent you from missing out on a potential business opportunity. That’s why it often makes sense to combine them. They each bring their little extras and their added values.
Do you not have any digital marketing strategy yet? You must take action today. If you want more information about the different digital channels, don’t hesitate to contact MavenUp Creatives.