If you’re serious about marketing your business, you need a quality website up and running. Your homepage, in particular, is a great opportunity to draw attention to your company and your offerings.
However, many companies tend to concentrate on the overall look and feel of their homepage, but overlook what’s included there. Your homepage is only as good as the information it contains so it’s best to ensure it’s well-rounded.
Not sure what to include on your homepage? We’ve got you covered! Here’s a quick rundown of the best website homepage content.
The Most Important Content
The most important content to include on your website homepage is your business name, logo, and contact information. This lets visitors know who you are and how to reach you.
It is important to include a brief description of what your website is about, and what visitors can expect to find when they visit your website. You also want to make sure your homepage is visually appealing and easy to navigate.
Calls to Action
First, make sure to include a call to action that encourages visitors to learn more about your company or product. Secondly, don’t forget a call to action for visitors to sign up for your newsletter or email list. Include a short form with a few key fields and a call to action button that invites visitors to join.
Finally, include a call to action for visitors to follow you on social media. Include links to your social media profiles and encourage visitors to connect with you online.
Your Unique Selling Proposition
This is a short statement that tells visitors what makes your business different from your competitors. It should be prominently displayed on your website homepage so that visitors see it as soon as they land on your site.
Your USP should be clear, concise, and easy to understand. It should be specific to your business and highlight what sets you apart from your competition. If you’re not sure what your USP is, take some time in brainstorming with your team.
Once you have your USP, make sure it’s prominently featured with the website homepage design while choosing a web designer. It’s one of the most important elements of your website and it will help you convert website visitors into customers
Social Proof
Including social proof on your website homepage is a great way to show potential customers that your business is trustworthy and that others are happy with your products or services. Some examples of social proof include testimonials, customer reviews, social media mentions, and awards.
Choose the most relevant and impactful social proof for your homepage. This will vary depending on your business and what you’re trying to sell. But whatever you choose, make sure it’s genuine and from a credible source
Important Elements of a Website Homepage
Every website is unique, but there are some key elements that should be included on every homepage. If you’re not sure what to include on your website homepage, this guide is for you.
Your website’s homepage is the perfect place to start. By following these tips, you can create a homepage that effectively communicates what your website is all about and encourages visitors to explore further.
To learn more, be sure to check out the rest of our blog.
