There are close to 32 million small businesses in the United States today. Winning the search engine battle can help small companies stand out and get an edge in today’s competitive climate.
Search engine optimization (SEO) is a critical piece of the marketing puzzle that can help your company hit all of its goals.
So, what is SEO? What makes it so critical? We’re happy to explain.
The tips below will help you learn all about the importance of SEO.
SEO Can Bring New Traffic Daily
Companies today must know how to bring in fresh web traffic. Organic SEO is one of the most useful ways to make this happen since Google receives close to 7 billion searches each day.
Well-researched on-page SEO will help increase your website rank. A higher rank on Search Engine Results Pages (SERP) makes it easier for interested customers to find your site.
Understanding your customer will also dictate which SEO strategies you should use. For example, you might need help with Boise digital marketing and finding the right local keywords to include.
Chart your traffic progress regularly so that you can understand what is working and why.
Content Marketing and SEO Go Hand in Hand
Creating excellent content will work wonders for your SEO progress. It makes people aware of your brand while also providing free value upfront.
Publishing consistent video content can help your company’s web presence and traction with Google. For close to 70% of people, video is their main information resource.
A successful video content campaign means researching SEO keywords and popular topics. Keep your videos tight, entertaining, and informative, and use the best video and sound equipment that you can afford.
Use analytics to decide on the ideal video length, and include captions and other visual aids.
Blog content will also help your SEO results. Publishing a blog is the best way to consistently use primary and secondary keywords, quality backlinks, and multimedia.
Other useful forms of SEO content include social media posting, podcasting, e-books, and mobile apps.
It’s Good for Any Budget
You don’t have to break the bank to get results with SEO.
Right now, $500 per month is the sweet spot for most customers to be satisfied with the SEO work that they get. Many clients start at around $100 per month and scale up as they need to.
Not only is SEO more cost-effective than other types of marketing, but it also gets you the best return on investment (ROI).
Quality SEO Helps You Learn Your Consumer
Knowing your customer is half the battle with any area of business. So much of SEO involves considering your customer’s thought processes.
The more you work SEO strategies, the more you’ll understand what people are looking for and how to deliver it. You’ll be able to use customer personas that reverse engineer how people think.
The information that you glean will help with several other aspects of your marketing.
Studying your website analytics will show you how people are interacting with your content. Hiring an SEO professional with experience in the industry will help you engage your customer in new ways.
A Strong Web Presence Helps Your Credibility
Brand awareness and credibility go hand in hand today. People are more likely to trust you when they see your company’s name all over the internet.
Credibility is particularly important for local SEO. People searching for services in your area will unconsciously prioritize the companies that are more visible.
The authoritative content that you create will further solidify your credibility and will help you convert the traffic that you get into sales.
Good SEO also means consistently improving and fine-tuning your website. According to surveys, 40% of people will leave a website that runs slowly or poorly.
Regularly make improvements to your website so that the user experience (UX) is a positive one.
SEO Is a Versatile Type of Marketing
SEO is not only one of the most important types of marketing, it’s also the most versatile.
Examples of SEO strategies that you might use include technical SEO, on-page, off-page, link building, local, video, and mobile SEO. There are several SEO trends that come along and change marketing.
Successful SEO also requires you to keep up with strategies and changes in Google’s algorithms. It’s constantly evolving, as technology and people also evolve.
Right now, marketing professionals say that getting external links are the third most important aspect of SEO to focus on. Expect voice SEO to become increasingly important as the years go on.
Working with professionals will help you stay up to date with your SEO strategies so that they’re well-timed and effective.
It’ll Lead to Profits and Revenue
With SEO service, you’re not just improving traffic, you also improve your bottom line.
Fresh traffic also means more opportunities to convert the attention into sales. The market responds to organic SEO. Users who find you organically feel less pressure and more inclined to make a purchase.
As time goes on, you’ll be able to chart your SEO progress to directly hit profit or sales goals.
Learn the Importance of SEO
The tips above are helpful when you’d like to understand the importance of SEO. Your next move should be to find a quality SEO professional that you can work with.
They’ll go over your SEO needs to help you create campaigns that will make a difference. In the meantime, browse our other articles when you’d like to learn more about digital advertising.