Business and TradeDigital Media Marketing​

Video is an important part of your content stategy

What’s video marketing?

Video marketing is the use of videos to market and promote your product or service. It can also increase engagement on social and digital channels, educate consumers, and reach new audiences with a new medium. Hubspot

Video marketing

Video has been shown to revolutionize the way people consume content. It allows you to present information in an interactive, visual and entertaining manner.

Video content marketing can be used to give your brand voice and gain trust. It is visually appealing and can be used as a valuable resource. This can really make a difference in your marketing and sales success.

Here are some key statistics about video marketing

85% consumers want more video content from brands.

56% consumers believe that companies should have video content. 

78% view online videos each week and 55% look online videos every day. HubSpot

YouTube hosts almost 5 billion videos per day. YouTube’s average mobile viewing session lasts for more than 40 minutes.

What types of videos are available?

You can make a variety of videos for your business. Most common videos are explainer and corporate videos.

There are other types of video content marketing.

  • Vlogs (video blogs).
  • Animation videos
  • Video interviews
  • Tutorial videos
  • Video Presentation
  • Demos of products and product reviews
  • Video testimonials
  • Video ads

Why is videomarketing so beneficial for your content strategy?

We have already discussed some key statistics and the different types of video that are possible. Video is already a vital part of our lives, and it will only get more important over the coming years.

What makes this so crucial for your content strategy and marketing?

  • Video Content is an excellent way to rank high on Google. Search engines love video results. Video content can increase your chances of ranking on Google’s first page.
  • Having a video on your website is a positive ranking factor that can help improve your website’s search engine optimization.
  • It’s easily and quickly accessible.
  • Video is more engaging than any other media.
  • A YouTube page for your company can help you reach new audiences. YouTube is the second-largest search engine behind Google.
  • Video can be actionable and measurable.
  • Increases brand awareness
  • It gives you a competitive edge and can be used by your sales and customer services teams to convert leads into customers or to support customers.

Choose your video promotion strategy

If you don’t promote your content, it doesn’t matter if your content isn’t meaningful. Content is not found by accident or mistake. Every content marketing plan must include a promotion strategy. Video marketing is no exception.

If you don’t promote videos, you could lose some important deals. Find the right channels to distribute your videos. This will help you engage your audience. Make sure to promote your videos on as many channels possible.

These are some suggestions for your video-content strategy.

  • Make videos available on your website. This will encourage new visitors to view your videos.
  • You can embed videos into your blogs. Ahrefs is a great resource for embedding videos into blog posts. They started receiving thousands of searches per month when they optimized the videos with relevant tags.

Video SEO best practices To rank higher in the SERPs, ensure that your web pages are indexed by Google

  • Upload your videos on YouTube and Vimeo
  • Use social media tools to share the videos on Facebook and Twitter, LinkedIn, Twitter, and Pinterest.
  • Make a slide presentation from the video and upload it to SlideShare.
  • Embed the videos into email marketing campaigns.

Continue to experiment with new ways of promoting videos. To monitor your video performance and find the most popular videos, you can track viewership, traffic sources, watch times, and other metrics. The number of shares, mentions, and backlinks can be used to measure brand awareness.

Best practices for video content marketing

These are the most important things to remember when creating your video content strategy.

1. Know your social media platform. The type of videos that you post to LinkedIn will be different than those you share on Instagram. Keep in mind that each social media platform has a different audience.

A. A. If they don’t like your video within the first few seconds, they will move on to the next. Vertical video content is best for Facebook as it can be viewed on mobile devices and grabs users’ attention quickly.

B. Instagram and Twitter – Create shorter videos for Instagram or Twitter as things move at a slow pace on these platforms. It’s all about the viewer’s attention. They don’t like to dwell on videos on particular content pieces for too long.

C. LinkedIn – LinkedIn videos should be longer than Instagram, Facebook, and Twitter video content best practice. Your brand needs to provide detailed insights for the professional audience that interacts with your content. Researched content will bring you more success.

However, just because each social media channel has different content requirements doesn’t necessarily mean you have to shoot multiple videos. You can also edit the same video to appeal to different audiences.

You can, for example, break up a video you create for LinkedIn into smaller clips that can be shared on Instagram and Twitter throughout the week.

Vary the content you post on social media. Your audience will tire of seeing the same videos over and over again. Mix your product videos with some user-generated content.

Video gives you valuable information and allows you to better understand your product/service

Bounce rates are high when people land on your site and find that your product or services are not clearly explained. Video can help here.

Dropbox is a great example we love to refer to. The idea of Dropbox was new to almost everyone when it was first launched. The interface was not well-known, and people were not sure how to use it.

Dropbox realized that they needed to take action and created an explainer video which was added to their homepage. The video was simple and answered the question “Why should you use my product?”

Dropbox claims that the video was viewed approximately 30,000 times per day after being added to their website. Their conversion rate also increased by 10%.

This is an example of how video can be incorporated into your 2020 strategy. It will help you generate awareness for your brand, product, or service to your target market. Video helps educate your target audience about the benefits of your product and service, when they are looking for solutions to their problems. Video provides valuable information and helps customers make better decisions. This will help you build a lasting relationship with your target audience.

IMS Marketing offers some tips on video marketing

  • Use short clips to tease viewers. These videos are great content to share on social media.
  • Still images can be taken from your videos and used in marketing materials.
  • Your SEO efforts will be greatly enhanced if you transcribe your video content. Video transcription refers to the translation of audio from your video into text. Search engines cannot crawl videos so the transcript contains valuable text that search engines can index and rank.

To conclude

As we move into 2020, video will be a top priority for companies and marketers. Video marketing is a great way to increase conversion rates, but it’s also about how people consume content.

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