Computers and Technology

Visual Branding: 5 Strategies for Building Your Brand Identity Online

Are you looking for ways to build your company’s online presence? Do you wish there was a way to make your business branding more prevalent and attractive for your target market? If so, then you need to start by learning all you can about visual branding.

Doing so can help separate your brand online. You can use these tools to control the first impression your buyers have of your company. As the old saying goes, “Perception is, almost certainly, reality.”

See below for an in-depth guide with 5 strategies that you can use to build your online brand identity and have people clamoring for your services.

1. Unlock the Power of Color

Have you ever wondered why the biggest brands in the world chose the colors that they did for their brand? Contrary to popular belief, they weren’t based on the favorite colors of the CEO/founder.

The big companies know that colors play a factor in visual branding. They can tell a target customer all they need to know about the brand’s products and services.

But how is that possible? Whether you realize it or not, colors send a subliminal message to your brain. Your brain perceives certain emotions and feelings with the different colors that you see, and some might not be what you think!

Savvy companies use this to their advantage. For example, FedEx’s primary colors are orange and purple.

That certainly isn’t a color combination that you see every day! They specifically chose these colors for the color psychology behind them. Orange exudes feelings of friendliness and confidence, while purple resonates with imagination and wisdom. Two features you want your trusted shipping company to have!

Unlock the secrets of color psychology for your brand. Research the meaning behind the colors and see how they mix with your logo design. Speaking of…

2. Create a Killer Logo

The only thing that has more power for your brand than color is your logo. A logo has so much brand recognition power that a tangible item can remind customers of it. For example, if you saw a giant red target in person, which company would come to the top of your mind?

That‘s the true, raw power of a great logo! It’s more recognizable than the street your brick-and-mortar store is located on or the face of your best cashier. Everyone knows that.

But here’s the shocker: you can simplify your logo and make it even more recognizable in the digital world. Don’t believe us? Just look at the Nike swoosh… it doesn’t even have to have “Nike” anywhere on it for you to know what company the brand mark is regarding.

Don’t let the simplicity of these designs fool you. Logos through several redesigns and alterations before creating the ones you know today. Even Apple’s apple logo has gone through a few remodifications over the years.

You should find that encouraging! You can hire a graphic designer to make a simplified version of your logo and start to build brand recognition for your company online.

3. Video Content

Put yourself in the shoes of your target market. They come across your company online, but how are they able to learn more about your brand? Where can they go to learn about the inspiration or creation behind the company you have today?

Do you really expect them to go digging through your website’s pages or to scroll all the way through your “about us” page to retain that information? Hopefully not.

Today’s internet users have a smaller attention span than ever before. In today’s world of “now”, site users only give a new brand five to ten seconds to capture their attention before they hit the back button on their browser.

Thankfully, there’s a form of content that catches their interests quite easily: videos. You need a way to tell your story or send your message with quick—yet thought out—videos. Reach out to 1 Minute Media to create a killer brand video that converts.

4. Create Buyer Personas

Your visual brand should represent the type of people you’re hoping to attract. It has to grab their attention and say, “You need our products right now!”

That’s why it’s so important to consider who you’re targeting in the first place. Thankfully, you can do that by creating buyer personas—imaginary avatars of your ideal customer. You and your team can create these and get a feel for what branding would attract them.

How old are they? What do they do for a living? What features do they look for in the brands they purchase from? What compels them to buy? The list goes on and on!

5. Typography

Have you ever wondered what compels you to focus on one form of content over another? Sometimes you find it easy to read a 2,000-word article, other times, you can barely get through a 300-word article. What gives?

Typography is the key. To put it in layman’s terms, typography is the font (or family of fonts) that you use for all of your content.

If you use the same typography for all your online material (or as close to it as possible), it can build recognition and make your company appear more organized in the process!

Enhance Your Visual Branding With These Tips

Now that you have seen an in-depth guide on how you can enhance your visual branding and brand marketing strategy, be sure to use these tips wisely.

Take the time to browse our website for more articles on visual branding, as well as many other articles that you will find helpful.

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