Digital Media Marketing​

What is keyword in SEO?

What is Keyword in SEO?: Keywords are such word phrases that are present in the content of your website and blog, while with the help of these, the search engine gets to know about your website and they display your website in the search engine. Keywords are some of the words and phrases we searched which we see on top in Google and any other search engine. Keywords are words and phrases that we search in any search engine and let the search engines know that our page is related to this keyword. Keywords help to tell our page to the search engine so that if the user searches anything in the search engine, then that keyword should appear in our website.

Let us try to know in detail about the keywords, if you have any handicraft related website in which you sell handicraft related items and when user search handicraft related in Google and any other search engine your website should have keywords related to handicrafts. By which the user will get information related to handicraft on your page.

Types of Keywords in SEO –

In this blog post, we try to introduce you to the keywords used in seo, which you need to know.

  1. Short tail keyword – As the name suggests, short-tail keywords, such short keywords that consist of two or three words and we are also called head keywords. We understand the short tail keyword with the help of example, as if you have searched in Google that Facebook, digital marketing, etc. are short tail keywords.
  2. Long tail keyword – Long tail keywords are larger than short tail keywords and have a word limit of more than about three words. The special thing about long tail keywords is that the search traffic is low but the conversion value remains high.

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Example of long tail keyword is – what is digital marketing?

Where to add your keyword-?

Along with your content, you should add keywords elsewhere, below we try to explain you in detail, which is very important for you to know.

Page title – You should add your keyword in the page title. Keeping SEO in mind, it also affects the search engine ranking. We should keep the length of the page title 50 – 60 characters.

Heading and Subheading – We should add our keywords in the largest heading (H1) and the smallest heading (subheading) (H2, H3), so that the search engines and users understand our page better.

Introduction – You can also use keywords in the first paragraph of any text, so that users and search engines will understand what issue you are talking about.

Image alt text – Hopefully you will be adding some images to your website and blog, and then you should use keywords in this too.

This is the advantage of adding keywords in image alt text, when a user and search engine visit your website, we do not see that image because of server down, if we will use keywords in the image then user and search engine You will be able to know about that image, what that image is about.

Meta Description – Your site’s Meta description tries to tell search engines and users what our pages are about. It is appropriate to place keywords in this too.

URL Slug – A slug is another part of a URL (web address) that identifies a specific page and is also known as a permalink.

For example, the URL of this post is It has the slug “what is a keyword” which identifies a particular page.

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What is Keywords Research -?

Keyword research is a process in which we try to analyze our keywords and rank them in search engines from the user’s point of view.

Keyword research plays an important role in the field of seo, without keyword research we cannot rank our keywords in search engines.

In keyword research, we will be able to know about the keywords of the website of the competitor in front of us and see on which keywords he is ranking in the search engine and users are giving him more popularity.

What are the benefits of Keyword Research – ?

  1. With good keyword research, you can add to your website and blog can get traffic
  2. With the help of keyword research, the ranking of your website increases.
  3. With keyword research, you can make your website popular with the keywords you choose.
  4. This gives you an idea of ​​the competition and search volume of your keywords.
  5. by doing good keyword research, you write articles for your website and blog, so that you can increase the number of your visitors.

Some are the best Keywords Research tools –

  1. Google Keywords Planner
  2. Semrush
  3. Ahref
  4. Uber Suggest
  5. Google Trends
  6. Long Tail Pro
  7. KWFinder

Keyword Density –

Keyword density is the percentage of the number of times you have used the keyword out of the total words in any post.

Suppose you have used 1000 words to write a blog and in those 1000 words you have used your focus keyword 10 times then your keyword density is 10 percent. But keeping in mind the SEO, we should keep the keyword density to 2 to 3% (percent).

Keyword Proximity –

Keyword proximity is the distance between two keywords in a blog post. If someone searches in the search engine “How to create a free website” then Google shows him the result of “How to & Free website”. Exact keyword in all of these is “Create Free website”, so the distance between free website and create in it will be called keyword proximity.

Keyword Stuffing –

Keyword stuffing is a process that we use again and again to increase the ranking in our blog. This is to say that using the focus keyword more often in a blog post is called keyword stuffing. Keyword stuffing is considered unethical according to search engine guidelines.

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