Being able to exploit the potential that IT tools offer companies today may not seem simple, and this also happens for those who want to approach the so-called Data Analysis.
If it is true that Data Analysis can be the means to relaunch your business, some may find themselves in enormous difficulties, not knowing where to start.
Here are some points of reference thanks to which you can also start using this tool for your company or professional activity.
Anyone can do data analysis
One of the first concerns that often torment those who want to start approaching the world of data analysis is the size of their company, and also what may be the economic means available to the company itself.
Know that, unlike other fields, the assumption that the investment in money should be high, otherwise it would not be worth it, will be wrong. You will have to leave this belief aside.
Everyone can do data analysis, even starting from a very limited reality and without great means. It will be sufficient to begin to understand where to start and to whom to turn, without worrying, for example, about not having the right data available, or not having enough.
Start doing data analysis from a question
One of the first points that you must consider when trying to rely on a data analysis system will be the one dedicated to the question.
In fact, you should ask yourself why you are devoting yourself to analysis, what type of request you would like to answer, and why.
Already starting from this element you will have much more clear your objectives, and you will also know what questions your analysis will have to answer.
Once the question has been identified, you can start creating a picture of the situation by identifying the means to arrive at a satisfactory answer.
From a more technical point of view, when you know what data you will need, you can also understand if it is necessary to collect more information, or if you already have enough useful data for your analysis.
In fact, speaking of data analysis you can easily understand how fundamental it is to have something to analyze.
The steps to follow for data analysis
Subsequently, compared to the moment in which you have acquired the necessary data, you can begin to carry out the actual analysis.
We remind you that this, as has already been said, must not be complex and must not take away whole days: much will depend on the situation and what you will need!
Do not compare your data analysis system with that of others. Start in small steps to start seeing the first results.
For example, one of the first objectives that you can set yourself could be to create a segmentation of your customers: with this system you can already have a useful classification relating to those who have made purchases from you, indicating both their personal characteristics, both of their preferences.
Starting from this segmentation, you can also understand which products are preferred and which, on the other hand, are often left aside: you will, therefore, have already taken a step forward on the road of data analysis.
After doing these first steps, you will discover how data analysis allows you to know better not only your customers but also your business. In fact, it will give you the opportunity to identify your strengths and weaknesses in a much easier way than you would have always thought.
Practical and simple applications of data analysis
An example that you can already start putting into practice on your path towards the implementation of the data analysis will be the following.
You could start making a list of your recent customers, taking from their databases their essential information, such as name, gender, city and any preferences expressed during their contact with you.
Subsequently, you can use this information to create simple mailing lists thanks to which you can reach your customers in a targeted way: a mailing list for women, one for men, a list for recurring customers and one for those who have not yet made a purchase after the first.
- Know that already doing this operation will have led you to carry out a data analysis process that will not only bring you excellent results but which will allow you, slowly, to go deeper into the matter and apply it in an increasingly complex way to your business.
Jenny is graduated from the college of Sydney and after that, she started working with a company called Reinstated Pros who help top open amazon ungating categories service. In the meantime, she manages her own blog because loves travel around the world.