Pay-per-click or PPC marketing is one way of using search engines to get visitors to your website and generate clicks. These are usually the search results with the word “Ad” that you see on Google or Bing when you are looking for information.
If you’re the owner of the advertisement and someone clicks on your ad, you pay the search engines like Google a small fee. This campaign usually runs smoothly if you partner with Mesa PPC and is ideal when you’re just starting a website. When you have customers going into your website to buy $400 gardening equipment, a $5 fee for one-click may be negligible and including a pay-per-click into your marketing campaign is a wise choice for you.
Advantages of PPC for Everyone
It’s an Excellent Tool for Searchers – Some studies indicate that most web users may click on paid search ads compared to other forms of digital advertisements. Most visitors won’t mind if they are being advertised as long as the products or services fit your needs.
Since most individuals use Google, Bing, or Yahoo to search for everything they need, it’s highly recommended that you be present on these sites to get customers. Google even has formulas to ensure that the PPC will meet the needs of many users.
This is a Great Tool for Advertisers – Business owners and advertisers will be able to tailor their ads, images, and words that will best represent their message across their targeted audience. Since their advertisements are relevant to what the searchers are looking for, there’s a higher chance of conversion when the visitors find your ads. There’s also an opportunity to measure the current month’s performance and company spending from the clicks.
Good for Search Engines – PPC gives Google and other search engines a chance to cater to both advertisers and web users at the same time. The searchers will provide them with a solid user base, and the company owners will give them a stream of revenue. This is why many are working hard to provide the high-quality results they are looking for.
Ad networks like Google don’t just reward the highest bidders with the topmost space, they also recognize high-quality ads and rank them accordingly. The better your ad is, the more you’ll have chances of getting a lot of click-through rates at an affordable cost. Learn more about guides for PPC on this page here.
About Google Ads
Google is still one of the most popular platforms for pay-per-click. The model lets the advertisers bid on specific keywords, and they pay every time someone clicks on their ads.
Every time a user initiates a search, Google will start digging into the pool of advertisers, and it’s going to choose a winning ad based on various factors. The relevance of the keywords that the users have entered into the search engine, the ad text, bids, and more.
To be specific, the metrics are calculated based on factors like the Quality Score and the CPC or cost-per-click bid. The CPC is what an advertiser is willing to pay every time a visitor goes into the landing page. Another factor is the relevance, the quality of the landing page, the click-through rate, and the overall quality score of the ads you’re running. See more about click-through rates in this url: https://www.investopedia.com/terms/c/clickthroughrates.asp.
When is the Right Time to Set up a PPC Campaign?
You Want to Grow your Customer Base
Business owners who are new to the digital marketing industry and want to connect with web users instantly may want to run a pay-per-click campaign. They may want to grow their customer base by being present and making a lot of users aware that the company exists. The ad is primarily set to respond to the searchers’ needs, and many would want to offer relevant information according to the keywords that were typed.
Get Leads at Half the Cost
The campaign will allow you to set your budget accordingly and reach prospects at the same time. Many people who are going to visit your website may leave their email addresses and contact information where you can send newsletters, discount coupons, and birthday greetings. Another thing is that you’ll also be able to enjoy a more affordable rate if you’re able to make your users happy.
Many businesses have proven that PPC works, whether they are just starting an eCommerce website, selling a product, marketing an ad, or generating leads for service-based companies. They can even drive traffic to your brick-and-mortar store at half the cost of SEO when you do everything right.
The challenging part is in the execution. Know that there are thousands of other companies competing with the keywords that are relevant to your niche. If you’re going to start an advertising campaign, it’s better to start with engaging and unique ads that will stand out from the rest. Some of the best practices that you need to do are the following.
Do Keyword Research
The entire campaign is based on keywords, and you need to research long-tail and valuable ones. They should be relevant to your industry, and the web traffic you will receive should have something to do with your business.
Choose exhaustive keyword research where you’re going to be aware of the frequently-searched terms and the popular keywords in your area. The ones that are less common and specific will add to the majority of the traffic, and they are going to be less expensive on your part.
Managing your Campaign
Once you’ve started a campaign, you need to regularly monitor the growth and performance to ensure that they remain effective. Analyze the performance and review the expensive keywords. Reduce wasted spend removing negative keywords, and make sure to refine your landing page. You could also expand your overall reach by adding relevant ones to your ads.
Another thing to do is modify your call-to-action blogs and content to make them relevant to the searchers. It’s best if the traffic is not sent to the same page to grow your customer base at the same time.