Digital Media Marketing​

Why You Need a Social Media Marketing Plan

Why You Need a Social Media Marketing Plan

In 2022, there are over 4.62 billion social media users in the world. Not only is it a fantastic way for people to connect with one another, but also for businesses to reach target audiences.

You can’t just sign up for social media accounts and start posting willy-nilly though. You need to have a good social media marketing plan to attract and keep followers. Otherwise, your efforts can backfire, which can be a huge waste of time and money.

Some of you might not be convinced, as social media can seem like child’s play. So read on to find out why you need a social media strategy and how to make a good one.

It’s Good Organic Traffic

Organic marketing is traffic that comes naturally, which often means it’s cheap or free. For small business owners who are struggling or have a tight budget, then this should perk you up. You won’t have to go out of your marketing budget to attract prospects.

As you already know, social media accounts are free to create. It’s a fantastic way to get traffic to your website without spending a fortune.

You Can Get Paid Traffic as Well

However, you should note that while organic marketing is affordable, it can be slow to build up traffic. This is why it’s recommended that you pair it with paid marketing, which can also be done on social media.

You can take out ads that’ll be served specifically to your target demographic, such as women in their 30s. As a result, you can boost your website’s traffic quickly and see results faster.

It’s Better Targeting

Instagram marketing will be different than Facebook marketing; with a clear plan, you can come up with more nuanced strategies across different platforms, as the demographics will be different. Not to mention, one might focus more on visuals (such as Instagram) while another might focus more on written text (such as Facebook and LinkedIn).

Because of that, creating 1 post and copying/pasting it across all your social media accounts is a bad idea. Just give it a try, and you’ll see response and engagement rates vary wildly!

Instead, sitting down and tackling each platform with its own strategy will have a better return on investment. Customization and personalization are still kings in marketing, so don’t cut corners.

It’ll Give a Cohesive Message

When you take the time out to plan your social media marketing strategy, it won’t be as chaotic. If you’re posting on a whim, your brand’s messaging can get lost, especially if multiple people are posting. The most important part of branding is consistent messaging, and you can erase a lot of hard work if you don’t come up with a social media marketing plan first.

Having a social media plan means that every time you post, your followers won’t be lost and confused. The tone, voice, and content will all reflect a complete picture of your brand, as you’ll have guidelines in place for those with access to your accounts.

You’ll Have Regular Content

You might be inspired to post a ton one week, while you’re coming up with nothing during another. This can leave a lapse in posts. And if you don’t post regularly, then you’re bound to lose followers.

A social media marketing plan allows you to look at what you have to offer, then spreads it out accordingly. That way, you won’t leave your followers frustrated, as they’ll see content from you all the time. This also ensures you stay top of mind!

What’s great about scheduling social medial posts is you don’t always have to use your own content either. If you find gaps in your schedule, you can curate valuable content from other sources. Not only does this give you more content to work with, but it also shows your audience that you’ve got your ear to the ground and can provide them with the latest news in the industry.

You’ll Beat Your Competition

It might come as a surprise, but not everyone has a social media marketing strategy (you probably don’t right now!). And even if they do, it doesn’t guarantee it’s done well.

When you bring together all the elements we’ve talked about in this article, they can really help you outshine your competition. You’ll have consistent branding and regular posts that’ll make sure consumers think of your company before all others.

Plus, you can use social listening tools to determine if your strategy is working or not. Then, you can tweak, test, and keep revamping your plan so it’s optimal.

It can be tough coming up with a marketing strategy on your own though, especially if you don’t understand the different platforms well. In that case, you should work with a company like Silverback Strategies, as marketing on social media is a cinch for them. It’ll take a huge burden off you too!

Come Up With a Good Social Media Marketing Plan

As you can see, a solid social media marketing plan can make good use of your marketing dollars. When it’s clear what you want to say, when you want to say it, and who you want to say it to, your social media posts will have good momentum!

But because it can be difficult to keep up with marketing on your own, it’s always a good idea to work with a social media marketing agency. That way, they can stay on top of your social media efforts and take that burden off your shoulders. It’ll be a win-win situation.

If you’d like to learn more about marketing, then keep browsing our blog page now.

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