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Wix vs Shopify: How to Choose a Platform

Wix vs Shopify: How to Choose a Platform

Do you have all the tools you need to start selling products online? Have you considered the differences between Wix vs Shopify?

There are many advantages of starting an e-commerce store instead of a retail shop, and there’s never been a better time to do it.

With so many great platforms out there, starting an online store is simpler and easier than ever. However, because there are a lot of store options to choose from, it can be tough to decide which one to use.

Fortunately, we’re here to help. In this guide, we’ll help you understand how to choose between Wix and Shopify.

What is Wix?

Wix is a website builder that is completely drag-and-drop. You can build a Wix shop in a very easy, simple, and straightforward way without needing to know any coding or HTML.

Wix is used far and wide and there are millions of websites that have been built with it around the world. The platform is popular among small-business owners and many other types of website owners.

While it’s primarily known as a general website builder, it has e-commerce features that are pretty impressive. This makes it a great platform to consider when launching an online store.

What is Shopify?

Shopify is well known as the premier e-commerce store builder these days. Like Wix, it also has a wide user base and there are Shopify stores around the world.

While Wix is a fully-featured website builder, Shopify is centered around providing an online store builder that has robust features. The platform can be used by anyone to launch an online store, even if they don’t know coding or programming or have web design skills.

Stores sell all types of products on Shopify including CBD products and more. You may want to learn more about selling CBD on Shopify if you want to be prepared for the risks.

What Are the Differences?

So what are the main things that you should know about these two platforms and their differences? Here’s what you should consider.

Ease of Use

First of all, it’s important to consider how easy these platforms are to use.

Both of these platforms are very user-friendly, but Wix is a little bit easier to handle for a complete novice to website building. The drag-and-drop features of the platform make it very easy to use and allow users to create e-commerce sites quickly and with no coding knowledge. You can easily visualize what you’re doing every step of the way since you’ll just be dragging and dropping different elements.

While Shopify is pretty easy to use as well, some of the more robust and advanced features will be more difficult for users to get a grasp on. You’ll also need to move between preview mode and the dashboard when working on the site.


As far as value goes, both Shopify and Wix have a lot to offer. They both have several different pricing plans that are right for different types of users.

For those who are complete newbies to building an e-commerce site, Wix starts out a little cheaper and still provides a wealth of features. On the other hand, Shopify is a bit more powerful and you do get a lot for your money.

Overall, it’s a draw. You may want to opt for Wix if you’re starting a small store with little inventory and need minimal bells and whistles. Shopify, however, is still pretty affordable at the beginner level and will offer a little bit more for your money.


When it comes to e-commerce features, both of these platforms offer a lot to users. These platforms both have great e-commerce features and have useful functionality such as abandoned cart recovery, page security features, multiple payment options, analytics, and third-party integrations and apps.

Both of these platforms offer great design options including customizable templates that look great. Shopify, however, only has a few free templates while Wix has many different free templates to choose from.

The technical features of Shopify are a bit better since the platform supports more currencies and payment methods. They both offer support for many different languages.

The truth is that there is a lot to like about both of these platforms when it comes to features, but they do differ a bit. You should consider what your website needs and learn more about the specific features of each platform before making your choice.


The support and help you’ll get from either platform are significant and can do a lot for you when you’re trying to build an online store.

Wix offers 24/7 support to customers and also has a detailed knowledge base that has text and video information. Shopify offers 24/7 support through email and live chat options.

Wix might be a bit better in regards to help and support. However, both platforms will give you plenty of assistance when creating a store.

Which Platform Should You Choose?

So between these two platforms which should you use? The answer will vary from person to person and store to store. Both of these are great e-commerce platforms that offer all of the functionality you need to build a thriving online business.

With that being said, Wix is a simpler solution that is great for small businesses that want to get set up quickly and easily while also having access to useful support.

Shopify, on the other hand, is great for businesses that are serious about e-commerce and will have a large inventory to manage. Shopify has more complex features and excellent tools that are great for scalability.

While it can be a bit harder to set up with Shopify in the beginning, it can be well worth it if you want to grow a long-term business that can be scaled easily as time goes on.

Making the Decision Between Wix Vs Shopify

While choosing between Wix vs Shopify isn’t easy, by now you should have a clearer idea of what their differences are. While Shopify is a powerful e-commerce platform, Wix is pretty impressive as well and boasts great user-friendliness.

In search of more helpful guides? Read over our blog now to find more useful tips and advice.

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