Your website represents your business online. It is one of the most crucial marketing assets that a business has to attract customers. But have you ever wondered what attracts customers the most? If not, let us tell you. It’s the website design in particular that has a significant impact on user experience and marketing metrics. If your website is witnessing slow loading speed, a confusing menu, and some missing functionalities, it’s high time to redesign it. You can approach a website designing company in Gurgaon to refresh your web design and revive your marketing efforts.
There is also multiple website designing company in Gurgaon that can help you with redesigning.
Before approaching a web design company, you must be clear about your requirements. Determine whether you want a fully customized redesign or just only a few updates. The process is crucial as it will decide the cost of the process. While a full redesign can be costly, making a few updates will cost you less.
Out of all the sites running on the internet, around 40% are WordPress Built. Therefore redesigning your website on the mentioned CMS can be a wise decision.
But going for a redesign is not as easy as it sounds. Therefore, before deciding, you must look over certain signs that help you know that it’s time for your website to redesign in WordPress.
Here are 7 signs that you can consider:
High Bounce Rate
If your website is experiencing a high bounce rate, it’s surely time to update it. Bounce rate refers to the percentage of visitors who navigate away from the site after viewing a single page only.
A high bounce rate mostly indicates a poor user experience. If visitors don’t have a good experience while navigating your website, there is a higher likelihood that they may leave without visiting another page, making the bounce rate rise.
By improving the user experience, you can decrease the bounce rate. This makes your website reliable in the eyes of Google and improves ranking on SERPs.
Takes Longer Loading Time
As per research, more than half of visitors abandon a website and move to the competitors if it takes more than 3 seconds to load. Also, Google uses Loading Speed as a parameter to rank sites on its search result pages. To make your visitors stick to your site and get a better ranking on SERPs, check the site’s loading speed.
Test the loading speed of your website with the tools available online. If it is taking more than 3 seconds to load, it’s high time to redesign it.
Lacks Basic On-Page SEO
On-page SEO makes your site more desirable by search engines. The recipe to rank your business on search engines like Google, Bing, and Yahoo is performing on-page SEO. Each web page must have a unique title tag and meta tag description. Search engines will use these tags to create listings. Additionally, it offers you the flexibility to customize the way your website appears on SERPs.
Other essential on-page SEO flags to look for when evaluating your business’s website include:
- Unique meta descriptions
- Use of a single H1 tag on each page that also includes the page’s title tag
- Formation of Page URLs with relevant keywords
- Internal links to other pages
- Optimized images with a suitable file name and alt text attribute
Outdated Content
High-quality content helps to attract and retain visitors to the site. As per a study by Hubspot, businesses that created 16 new pages of content attracted more than three times more visitors than those that created 0 – 4 pages of content in a month.
Fresh, relevant, and unique content boosts the site’s exposure in SERPs and goes on to improve the site’s overall quality and persuades visitors to return. To make your website work better, update it by publishing three to four new pages of quality content every week.
Facing Security Issues
The better the marketing opportunities the digital marketing world offers, the more it is prone to threats. That’s why it’s crucial to secure it with HTTPS.
The rising online privacy breaches are taking users’ trust by the storm, making them leave sites that are not secured. To secure visitors’ interest in your website, use the Hypertext Transfer Protocol Secure (HTTPS). It is an encrypted network communication protocol that scrambles data transmitted to and from your website and secures it from unauthorized users.
Navigation Problem
Navigation plays an essential role in engaging customers on your site, impacting bounce rate, customer satisfaction, and search rankings. You have to ensure that when users visit your site, they are able to find relevant content right away. If your site is difficult to navigate, visitors will not engage with your business and move on to competitors.
From a user’s perspective, structure your site’s navigation and make sure that it is smooth and hassle-free. Get in touch with a website designing company in Gurgaon and start working on the navigation part.
Issue With Mobile Responsiveness
More than 50% of all online searches are carried out on a mobile device. If your website is not functioning well on mobile devices, you are missing out on opportunities. In addition to this, Google considers mobile responsiveness as a ranking factor. Therefore, it’s important to update your website with a responsive web design so that users don’t abandon it.
You can approach the best website designing company in Gurgaon and get the website fixed to achieve a dynamic layout that adapts to different screen sizes.
Contain Dead Links
Dead links, a.k.a broken links, break the website’s user experience. They appear like ordinary links but do not redirect users to the intended page when clicked. Instead, they redirect them to a 404 error page, making them leave the site, inflating the bounce rate.
Manually checking these links can be daunting, but you don’t have to do that. To reveal dead links, enter your website’s URL at brokenlinkcheck.com. Post discovering dead links, either modify or remove them from the site.
Ineffective CTA
A call to action button on your site informs visitors of the next thing they have to do to engage with the business. Measure the performance of CTA to see whether it needs an upgrade.
Check what percentage of visitors are clicking on the CTA to determine CTR (click-through rate). It will represent how well your website is able to grab users’ attention and persuade them to click the linked text or image. If your CTA has a low CTR, it means the site needs an upgrade. Even changing the CTA’s color, font, or position can improve its performance.
Upgrading the site frequently is important as it helps you connect with your target audience and turn them into customers.
Doesn’t Clearly Represents Your Brand
Website is the virtual face of the business, and if it doesn’t match your brand, it’s time for a makeover. Starting from your logo and banners to font and formatting, every element on your site should reflect your brand.
With a brand-focused design, you can make your visitors remember your business and what all products & services it offers. With more customers recognizing your brand with your website, they will visit it whenever they need the offered products & services, increasing conversion rate, sales, and revenue.
Technical Issues
Your website surely needs a redesign if you spend more time troubleshooting and less time focusing on improving customer support. You should start looking for new hosting options, CMS, shopping carts, or navigation of the site.
If your site is creating technical problems and you are having a hard time handling them, it’s better to redesign to focus more on customer satisfaction. By growing your site step by step, you can increase your chances of growing your business and succeed in the competition.
TIME TO REDESIGN?
Apart from the ones mentioned above, many other factors can make your site struggle to deliver an impactful performance. Therefore, evaluate your website thoroughly and find out what things are hindering its performance.
To figure it out, you can also take the help of the top website designing agency near you. After figuring it out, you can ask the same agency to resolve the issues or resign the website to make it thrive on the digital landscape.
We hope that the post has helped you find the problems with your site and provided enough information on how to resolve them. Still, if you have any questions or concerns, do let us know in the comments.
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