Are you new to YouTube video advertising? Simply Ads is here to help you through every step of the process so that your video marketing campaign is a success for your company.
The following topics will be covered in our guide:
- Advertising on YouTube has a lot of advantages.
- Advertising on YouTube is expensive.
- Types of YouTube advertisements
How to start a campaign and get it off the ground
What criteria should you use to evaluate your success?
THE BENEFITS OF YOUTUBE ADVERTISING
YouTube advertising is the swiss army knife of online marketing, with solutions that work at every point of the customer life cycle, from reach and acquisition to conversion and retention.
Outreach
YouTube is the world’s largest video-sharing platform and, after Google, the second-largest search engine. Every month, two billion people* utilise the platform. The average user session time is around 40 minutes, which outperforms almost every other website in terms of engagement, indicating that the audience is likely to be extremely valuable.
*As of 2019, according to Statista.
Targeted Audiences
The degree of control you have over who sees your ad is one of the most appealing aspects of YouTube advertising. YouTube allows you to select traits that make up your target demographic, allowing you to show your ads solely to that specific group of people. Remember, if they skip the advertisement, you don’t have to pay!
In this blog post, we go into audience targeting in greater detail.
Low-cost YouTube ads allow marketers to set a weekly budget; you can even select the maximum amount you want to pay per view via Google Adwords, and remember that if the viewer skips the ad, you don’t have to pay!
Measurability
Whatever your campaign’s objectives are, YouTube advertising gives detailed data that allows you to track and measure everything, allowing you to simply calculate the exact return on investment from your ad.
HOW MUCH DO YOUTUBE ADVERTISING COST?
One of the reasons why advertisers prefer YouTube marketing is that there is a solution for every budget.
Video advertisements can be made on a shoestring budget; the less features in the video, the cheaper it will be to make. We advocate employing animation to keep your production costs low if you’re on a budget.
THE DIFFERENT TYPES OF YOUTUBE ADVERTISING
There are six various ways to promote on YouTube; depending on your final goal, you can use one or a mix of them.
The following are examples of YouTube video advertisements:
- TrueView Ads are a type of ad that is displayed
- Bumper Advertisements
- Ads That You Can’t Avoid Then there are three more sorts of YouTube advertising to consider:
- Sponsored card advertisements
- Advertising that appear on top of other ads
- Advertisements that appear on the screen
TrueView Ads are a type of ad that is displayed
TrueView ads are the most common sort of YouTube video ad.
You only pay for TrueView Ads if a user watches the ad for at least 30 seconds (or until the end of the video if it’s less than 30 seconds) or takes an action, such as clicking on a call-to-action. If the visitor exits before this time, the advertiser receives no compensation.
Skippable TrueView advertisements must be between 12 seconds and 6 minutes long, while non-skippable TrueView ads must be between 15-20 seconds long, according to YouTube’s current guidelines.
TrueView Ads are divided into two types: in-stream ads and discovery ads. The former appear before the viewer’s selected video, while the latter appear in the search results.
Advantages of TrueView Ads
- They’re adaptable.
- They have a large audience.
They’re inexpensive. When you run a Trueview in-stream ad on YouTube, you show a YouTube user a 30-second video ad with the opportunity to skip it after 5 seconds. And it might cost you roughly $0.05 if they actually watch it.
Great for conveying stories and experimenting with interesting formats like how-to videos and product demos.
TrueView Ads’ Drawbacks
Because the content tends to be longer, this may be the most time-consuming and expensive sort of YouTube ad to create.
Bumper Advertisements
Bumper advertisements are similar to non-skippable commercials in that they cannot be skipped and advertisers pay per thousand views, but they are shorter; YouTube specs mandate that bumper ads be no longer than six seconds.
Advantages of Bumper Ads
Can be used in conjunction with a broader YouTube campaign.
The most affordable option
The Drawbacks of Bumper Ads
If your audience hasn’t been introduced to your brand, this isn’t the best format.
If you have a lot to communicate to your audience, this is not the greatest structure.
Ads that can’t be skipped
Non-skippable commercials are, unsurprisingly, the least popular among YouTube users. They have a time constraint of 20 seconds. Advertisers must pay for every 1,000 views. Larger corporations who want to reach a big audience choose this.
The Benefits of Unskippable Ads
The disadvantages of un-skippable ads are that they guarantee a high watch rate.
– The most costly advertising option
Sponsored card advertisements
A sponsored card ad appears on your YouTube video as a small I for ‘information’ pop-up that can be clicked for further information. Sponsored card ads can help you take product placement to the next level; utilise them to link viewers to products that are being used on screen.
Advertising that appear on top of other ads
Below the video is a banner. This is inexpensive, and it doesn’t even require a video ad (yeah!) or design because a template is already in place.
Advertisements that appear on the screen
Display advertising, which display above the suggested videos list in the right-hand sidebar, come in a variety of sizes.
HOW DO I START A CAMPAIGN AND GET IT OFF THE GROUND?
Set your video ad campaign’s objectives.
Make the material. For ideas, check out our guide to making a YouTube ad, as well as Google’s YouTube ad leader board, which lists the most popular YouTube ads each month.
Create a YouTube account.
If you don’t already have one, create a Google AdWords account. In order for the ads to run, you’ll need to enter payment information to your AdWords account.
Connect your YouTube account to your AdWords account to track the success of your campaign.
Within the Google Ads platform, create a YouTube advertising campaign.
You’ll need to give your campaign a name and a goal, such as generating leads or driving traffic to your website. You’ll need to make a daily budget as well.
Determine who you want to reach.
Connect the video ad to the Google Ads campaign you just created.
You can also include a call to action that appears over a skippable ad at this point to encourage them to click through from the ad to your website.
In order to select the ad that you want to display your audience, copy and paste the URL of your YouTube ad into the applicable form at this point.
Set the ad to go live for a review by Google representatives.
During high periods, such as the run-up to Black Friday, the verification procedure for YouTube advertising can take up to 48 hours, and sometimes even longer.
HOW DO YOU DETERMINE SUCCESS?
As part of your overall marketing plan, each campaign should have at least one core purpose. Increased sales, leads, site traffic, or brand exposure are all possible outcomes.
The need of all stakeholders identifying and agreeing on the measuring parameters up front is then critical. Examine the following three factors to determine the success of your YouTube campaign:
YouTube engagement is based on website behaviour and data from search engines.
Example of Brand Awareness Campaign Success Metrics
- An increase in the number of brand searches (Google Trends, Google Search Console)
- Direct traffic has increased (Google Analytics)
- Conversion rates are rising (Google Analytics)
- The bounce rate has decreased (Google Analytics)
- An increase in the average value of a visitor (Google Analytics)
- Other Advertising’s cost per acquisition is decreasing (Adwords, Other platforms)
- Organic search traffic landing on the homepage has increased (Google Analytics)
Different goals will necessitate different metrics, but the ones listed above can serve as an excellent starting point for anyone running a YouTube video promotion service.
YouTube features a tracking pixel that can properly tell when someone views a YouTube ad and then converts. Th is a great way to track conversions from YouTube advertising, such as leads and sales.
Simply Ads can assist you with creating a video, managing your advertising budget, ad targeting, and measuring the performance of your ad campaign against your objectives.
