There’s no better feeling than running your own business. You get to set your own hours, call all the shots as boss, and reap the benefits of your own success. It’s no surprise, of course, that small business owners across the country consistently rank as some of the happiest people around.
Of course, that doesn’t mean there aren’t many challenges when it comes to running a small business. Getting the word about may be the biggest one, as it can be difficult to determine which marketing strategies work during these changing times.
Learning to produce videos to promote your business is one such strategy that can be highly successful. However, there’s a lot you’ll need to learn about creating video marketing materials if you haven’t done it in the past.
The unit provides a detailed exploration of the production practices, resources, technologies and genres of Video Journalism, including broadcast and online modes. It develops the key performance practices of voice presentation and interviews, image and sound recording, editing and post-production.
What do you need to know? Read on.
Start With Your Goals
It’s easy to get excited about putting together a video for your business. You may already have a vision of what you want to put on screen or ideas that are getting your brain racing. However, you don’t want to dive headfirst into the process without doing some proper planning first.
Crafting excellent video advertisements, or video content of any sort is a time-consuming and often expensive process. You’ll want to ensure that you go into it with clear intentions and a solid plan or you could end up wasting a lot of time and money.
The main thing you’ll want to focus on is what you want the actual outcome of your video to be. What do you need for your business, and what do you want the takeaway to be for your intended audience?
Should they become aware of your brand identity? Come into your store? Sign up for a mailing list? Purchase a product online? The more concrete you can make your goals, the easier time you’ll have crafting a video idea that can help you reach it.
However, going into the lengthy video planning process without a proper goal in mind can hinder how much you’ll be able to make a true return on investment.
There are many different kinds of videos out there, each helping to serve a different purpose. You have your traditional content marketing advertisements, but you could also create explainers and tutorials, interview customers, give a presentation, or any number of things.
DIY Video Production vs. Hiring Pros
The next big decision you’ll have to make when putting together your video production? Whether you can handle it all on your own or if you’ll need some professional help. This will all come down to how handy you are with a camera, sound equipment, and editing software.
If you feel as if you have a lot of experience with kind of tech, you might be able to get a few people together and pull off this kind of video production on your own. This is especially true if you already have some of the gear you have in your possession.
No gear and limited experience? You might be better off calling in some help from those in your community that does this kind of work. There’s a steep learning curve when it comes to putting together quality video content, and it’s not something you’re likely able to learn on the fly.
There are all kinds of gear you might need to invest in. Everything from camera lenses to teleprompter software might need to be pulled together for a shoot.
If you haven’t made video content before, it’s easy to get confused even coming up with the materials that you might need.
Hiring experienced professionals can help to ensure the time and money that you’re putting into the process is going to yield a quality result. It can take the pressure and stress off your own shoulders and leave you in safer and more confident hands.
These people make videos as their job, and they’ll know how to handle the kind of surprises and problems that might arise when it comes to any kind of small video production.
Where Will the Video Live?
Let’s fast-forward a second to the end of the process. You’ve either crafted a stellar video yourself or brought aboard a wonderful team. A great video that you feel fantastic about has been produced and the file is sitting on your hard drive. What do you do now?
It’s time to think about how best to distribute the video and get it in front of the eyes of your target audience.
There are multiple places to consider having your video and having it in more than one of these places can be advantageous. It can help to maximize viewership.
It’s a smart idea to have your video somewhere on your website, or potentially in more than one place depending on the specifics.
In addition, you’ll want to put it out through your social media channels. Some are more video-friendly than others, and you may want to consider creating different forms of your video to match the needs of each social media outlet.
You can also use your video in outbound email marketing.
Produce Videos for Your Business
The power of the moving image can’t be understated, and it’s this very power you can harness to help get the word out about your business.
If your company is curious about how to produce videos, the above information can be hugely helpful. With this simple information, you can get started on crafting your masterpiece.
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