Running a business is a huge task that can’t be done alone— meaning that you have to hire certain people to help you. You may be an expert in your business, but your business relies on other tasks that you may not be an expert in. This is where specialists come in, and they can help you manage the parts of your business that aren’t directly related to what you do— but are still necessary when it comes to running a business. Here are four examples of different agencies to hire to help you with your business.
1: Social Media Agency
Social media isn’t just used for connecting with friends and staying in touch with family— it’s also one of the most effective ways to create recognition for your business. A social media agency will help you develop and maintain your presence on all of your social media platforms, as well as help drive traffic to your website to promote sales.
Sometimes hiring an entire agency isn’t necessary; you can hire a social media manager to post and manage content on your Facebook, Instagram, LinkedIn, Twitter, and YouTube accounts. A social media manager or agency can also manage your blog(s) for you.
2: Public Relations (PR) Agency
PR agencies help your business maintain a positive image in the public eye. Larger corporations tend to use PR agencies more often than small businesses, but your small business can benefit from the help of a PR agency or an individual PR specialist.
Even though your business isn’t a large corporation, you still reach a lot of people and it’s still important for you to maintain a positive reputation among those that are aware of your company. A PR agency’s or specialist’s job is to announce new products or services to your consumers and interact positively with your consumer base. They can also work closely with your social media team to create content for your website and social media pages.
3: Marketing Agency
Hiring a marketing agency may be your best bet as a small business owner, because many marketing firms specialize in different types of marketing, including online PR and social media marketing. They may also specialize in other popular types of digital marketing, such as email marketing, PPC (pay per click), and SEO (search engine optimization) marketing.
Just make sure that the agency you hire specializes in at least two different types of digital marketing, preferably SEO marketing and content marketing. Content marketing is more diverse, as it can be applied to both social media and email marketing. Marketing, in general, is how you identify the needs of your consumers, and knowing their needs allows you to make better decisions on meeting those needs. The more ways you can market to your audience, the better your outcomes will be.
4: Advertising Agency
Advertising is very similar to marketing, except that advertising promotes your entire company— so it’s actually a component of marketing. If you’re going to hire a marketing agency to identify and meet your consumers’ needs, you’ll also need to hire an ad recruitment agency to market your company to job seekers.
This type of advertising agency helps you develop your company’s brand so that it can be marketed towards people seeking employment within your industry. This method of hiring gives you the best talent for your company, and also gives you lower employee turnover. Both you and those you hire will be more satisfied with the work environment and more successful and efficient in your work.
Freelancers
Freelancers are individual specialists that you can hire if you choose not to hire an entire agency. For example, you may want to hire a freelance email marketing specialist to be in charge of creating and sending out all of your promotional emails to your customers, or even a freelance graphic designer to help create visual content or designs for promotional merchandise. Freelancers can be hired on a short-term or long-term basis, depending on the type of job you need done.
Overall, you need a marketing agency that’s knowledgeable in many different types of digital marketing, and you also need an agency that’s knowledgeable in recruitment advertising. As a small business, not only do you want to market towards potential customers/clients, but you also want to market towards qualified candidates for employment. Your goal is to grow your business, and you need both consumers and employees to do so.
