TikTok is one of the world-famous social media platforms with more than 800 million monthly active users. The goal is to attract many people and encourage users to create engaging videos. If you are trying to increase your brand presence in 2021, use this platform to create informative and catchy videos. TikTok is the most popular app in the digital world that allows users to create 15 second short videos.
If your goal is to reach your target audience, then make efforts to grow brand awareness. In this article, I will share how to use TikTok and how to create and edit videos that every beginner should know to create a winning strategy.
1. Discover The Platform
TikTok is a surprising application that reaches the globe in a very short period. Additionally, it is mainly used by users under 24 years. Usually, we call them Generation Z. TikTok was first launched in 2016 in China and was named Musically. But unfortunately, the app grew rapidly and achieved 100 million users. Then the company decided to launch TikTok to an international audience, which is how it was born. According to the stats, in October 2019, the application had 500 million users worldwide. The numbers are increasing day by day, and now it is the topmost social media marketing app.
2. Why Did TikTok Become So Popular?
TikTok is a huge platform with celebrities, marketers, and brands. It encourages users to create short, entertaining, and informative videos to reach their target audience. Moreover, TikTok is the best platform to promote your small business to a global level. So many people who love to work in the entertainment or music industry choose this site to create their brand awareness in the bigger communities.
3. How Brands Can Use TikTok To Grow Brand Awareness?
One of the perfect ways to increase brand awareness on TikTok is by focusing on where your followers are. Because only with the target audience you can achieve your business goals. Create mind-blowing videos to promote your brand or services to a wider audience. If your video is watched by many people, you can easily improve your business. Are you thinking about how to increase your video views?. The simple solution is to buy organic TikTok views for your videos and get new followers to your account.
Usually, top brands analyze their audience’s interest before posting videos. It is one of the valuable tips to promote your business on the platform. If you are a beginner, you can also follow this idea to attract more audiences to your profile. If your target audience is between 14 to 30, then TikTok is an excellent option for your business. Here, you can even share your videos on other social media networks to gain more popularity.
4. Set A Goal – What Are Your Objectives?
Like other social media platforms, you have to start with a plan if you want to promote your brand on TikTok. Before going to create videos, make sure to find your objectives. If you want to increase your engagement rate, you need to share videos based on that. Also, if your goal is to reach more followers, your account makes videos related to that. If your aim is to increase your brand awareness, you can try TikTok advertising to improve your business. After figuring out this strategy, it’s time to create engaging videos to attract your audience.
5. Use Only Relevant Hashtag
Like other social networks, TikTok allows users to catalog their videos and search for other videos by keyword. If you tab the “Discover” magnifying glass at the bottom of the TikTok screen, you can see a list of trending videos with popular hashtags. Make sure to use relevant hashtags in your video to get more engagement rate. Unlike Instagram or Facebook, you no need to add ten hashtags. I suggest you add five hashtags to your videos. Because in TikTok, if you add ten or more, your video won’t look right, then it will not go viral on the platform. So add relevant hashtags to get better business results.
6. Create Hashtag Challenge
Hashtag challenge is one of the most popular things that you can use to reach a massive audience. Posting hashtag challenges are an excellent way to increase your brand awareness and engagement with less effort. Post an entertaining hashtag challenge about your brand and boost many people to participate in the challenge. An excellent hashtag challenge results in inspiring others to talk about your brand offline and on other social media sites. Also, before creating a hashtag challenge on your own, analyze your competitor to get a good idea.
7. Use TikTok Effects In Your Videos
TikTok provides many effects and filters which help you to make your video more attractive. The more creative your video looks the more followers you get for your TikTok account. These effects are split into six categories that are
- Trending
- New
- Selfies
- World
- Accessories
- Animal types
You can use these effects in your videos and post them every day to boost your reach and engagement rate. Everyone likes to watch videos with clear background and audio. These are the effects in TikTok you can use in your video to get more engagement.
8. Decide When And How To Post TikTok Videos
In any social media network, maintaining a content calendar is essential to create a successful TikTok strategy. Spend some time creating brainstorming videos for the upcoming weeks. If you are a beginner at creating TikTok videos, you must stick to the video calendar to attract a wider audience. To attract your followers quickly, you need to post three times every day. The more you post, the more people like to follow your TikTok account. Also, make sure to check your TikTok analytics and see how your content works on the platform. Create engaging and entertaining content to get an excellent result for your business.
9. Choose Your Niche Topic
In TikTok, every user likes to follow a unique account. By focusing on your competitors’ topics, you are able to create more fun, creative and engaging videos. Always remember your competitor’s followers are also your followers. So keep the focus on your niche and make videos related to them to attack their followers to your account. Engaging with your niche is another way to expand your business reach on TikTok. Partnering with them and sharing videos will make their audience check your profile and follow it too.
10. TikTok Analytics
So if you are interested in checking your TikTok analytics, you need to switch pro accounts. In this, you are able to see your each post-performance, best hashtag, and right posting time. Additionally, you can see when your target audience is active on the platform. Knowing your data is nothing but controlling your TikTok marketing strategy. Follow the steps below to switch your TikTok pro account.
Step1: go to your TikTok account
Step2: Click “manage my account.”
Step3: Tap” Switch to a pro account.”
After that, you’ll be asked to select a category for customized analytics. After giving your mobile number, you need to add your verification code. After this message comes instantly that you have stitched to a pro account.
Final Thoughts
TikTok is the top trending social media network that has taken the world by its Strome. Use it to share creative and original videos to entertain your audience. It is the perfect way to increase your brand awareness and to find your target audience for your business. Follow the above steps in your TikTok marketing and grow your business in 2021.
