Our patients expect you to have a quality website that is easy to navigate and aesthetically pleasing. Additionally, since your website is the first impression they have of your healthcare institution, it is crucial to establish its aesthetic and display an image of trust and professionalism.
Research shows that improving your website’s user interface (UI) will increase conversions by 200%, and a quality user experience (UX) can increase conversions by up to 400%.
A quality user experience will increase conversions and engagement and help you rank higher on Google, releasing a major user experience update in 2021.
Therefore, if you want to increase the quantity and quality of patients, you must invest in a high-quality website. About 70% of web designers update their clients’ websites at least quarterly, so having a modern design is vital to keep up with the competition.
We’ve compiled a list of the latest healthcare website design trends to help you succeed in 2022. Utilize these website design trends to learn how to enhance the performance of healthcare marketing agency. Increase conversions, and set your company apart as an industry leader.
Healthcare Website Design Trends: Minimalism as a healthcare business, it is very important to project a clean and organized image to potential patients. Therefore, minimalism will be on-trend in 2022.
Minimalism also helps a website load faster, improving user experience and increasing engagement. For example, research shows that a website that loads in 2 seconds has an average bounce rate of 9%, while those that load in 5 seconds have an average bounce rate of 38%.
Minimalism is also less distracting. You can get the patient to focus on your call-to-action (CTA) and increase conversions by reducing distractions.
Healthcare Website Design Trend: Voice User Interface
Almost 40% of millennials have already adopted voice assistants. So the voice user interface is expected to be a healthcare website design trend.
How to Include Voice User Interface in Wen Site?
Start by analyzing your customer journey map to include the VUI (voice user interface).
A customer journey map shows how potential customers find you and interact with your brand online and offline. When analyzing the customer journey, look for:
- Frequently asked chat, phone, and email questions
- Common patient support complaints
- Your existing consultation planning systems
- Which insurance do you accept?
- When is the next available appointment?
- What is the address of your clinic?
Healthcare Website Design Trend: Cozy Colors
Another healthcare website design trend is to use a casual color scheme.
The color of your website directly affects how patients see your brand’s personality, so it’s important to analyze your color choice carefully.
For example, white evokes security and professionalism. Since your main goal is to make your patients feel safe with your brand, you will notice that many quality healthcare website design with white spaces.
But you can also use lighter shades of blue and green for coziness. Blue is known for evoking tranquility, peace, and serenity. At the same time, green stimulates positive growth, excitement, and security (possibly due to its association with nature).
So, use comfortable colors on your website and place the most intense colors around your CTA. Using lighter shades will increase the calming effect of the color, so avoid bright or dark colors in any shade.
How to Combine Cozy Colors
Use a tool like a11y to incorporate cozy colors into your website design. This tool will indicate whether colors are completely contrasting.
However, it’s still important to be careful, as this tool only detects contrast. For example, while the black and white difference is fine, a mostly black website can be intimidating. Therefore, use both this tool and your own eyes together.
Healthcare Website Design Trend: Bold and Clear Typography
Another design trend that will continue to evolve into 2022 is bold typography. Your website is there to help people learn more about your company, but if your typography is too light or hard to read, it will frustrate your user and increase your bounce rate.
Your paragraphs should be large enough to be read about two meters away from your computer and should be no more than a few lines.
Although not a new typeface, we will continue to see many more Sans Serifs on healthcare websites as it is safe and clear typography that radiates professionalism.
Avoid using more than three fonts confusing the reader and detracting from the website’s aesthetics.
Healthcare Website Design Trend: Intelligent Content Uploading
As of 2022, the new trend is lazy loading.
Unlike fast loading, which forces the entire page to load and negatively impacts page speed, lazy loading only loads the content the user is currently viewing.
Therefore, lazy loading ultimately increases page speed, which can help your SEO and reduce bounce rates.
Late loading is typically used on pages that contain large amounts of images, videos, or other media.
How to Include Lazy Load?
Lazy loading your website is probably something you should show a developer, but you can check to see if your website is sluggish-loaded on your own.
Scroll down and watch if images load as you scroll. If you already have a fast loading, the page will probably take some time to load, and then all photos will be displayed without delay.
Healthcare Website Design Trend: Add Human Elements
The coronavirus pandemic has also added a sense of alienation and loneliness to people. So as a healthcare provider, it’s more important than ever to make the website look human.
Including a real image of a patient or medical professional on the homepage is one of the simplest ways to humanize your website.
Research shows that photos of people’s faces can significantly increase engagement.
However, it’s more important to use an actual photo (with their name) of an employee or patient, as original images convert 35% more than stock photos.
Healthcare Website Design Trend: purpose-oriented Micro-Interactions
Micro-interactions are key healthcare website design trends. It’s a great way to engage your visitors and add an extra level of professionalism to your website.
For example, if you have a slow-loading page, you can create a fun page that keeps users engaged and reduces bounce rates:
Another example of micro-interaction is animated chat bubbles when someone is typing to you.
Micro-interactions should not go unnoticed or distract users from what they are looking for on your website. Rather, they exist to engage the reader and increase engagement.
Healthcare Website Design Trend: Saying Goodbye to Slides
While it used to be fashionable to have a slideshow on your healthcare center’s homepage, in 2021, you’ll see far fewer websites with carousels or carousels. Instead, visitors are conditioned to scroll rather than click slides, so most patients will never see your second slide.
Many studies show that these slides frustrate visitors as they don’t find what they need right away.
Instead, abandoning slides will be the new healthcare website design trend in 2022.
To determine if people are using your carousel, you can upload a heat map and monitor how people interact with your website. If you find that none of your carousels stop navigating, it’s good to turn those slides into stacked slides.
How to Include Stacking Slides?
Instead of redesigning your entire website, take any carousel or sliders you currently have and move them down the page.
To create a more minimalist design, you can divide it with white space. Or, if you discover that some of your slides do not contribute anything of value, you can delete them entirely.
Healthcare Website Design Trend: Long Pages
Another web design trend returning for 2022 is long pages. Replacing shorter or paginated pages with long ones is especially important for conversion-related pages like the Landing page.
Long pages allow you to have all their questions answered in one place, freeing visitors from searching for other pages on your website that offer small bits of information.
You can find that many service pages like this offer almost all the information a patient could want on the subject without clicking anywhere else.
Additionally, longer pages (the more comprehensive) tend to rank better on Google, so you’ll enjoy a nice SEO boost by combining relevant pages.
Healthcare Website Design Trend: Personalized Experiences
Approximately 35% of consumers are more prone to impulsive purchases when purchasing personalized content. This is why personalization will be a big web design trend.
A simple example of personalized web design is adding additional relevant links on each page to guide the customer through the purchasing process.
Healthcare Website Design Trend: Embedded Videos
About 72% of consumers say they would rather watch a video than reading text to learn about a product or service, so embedded videos are expected to be a trend in the website design for 2022.
Videos are great tools to teach patients about certain services (like an operation), but they can also be used on the homepage to engage the visitor instantly.
Make sure your website doesn’t slow down page speed while creating these videos. So make sure your video is HTML5 compatible before uploading, and consider using a compressor plugin.
When you upload your video, set it to play automatically, even if it gets the user clicking for audio. While this won’t bother your users, it will increase engagement.
Healthcare Website Design Trend: Fascinating Surveys
The latest healthcare website design is to create engaging surveys.
Instead of having customers search your website, offer them the information they want directly.
For example, based on your patient’s test answers, you can automatically direct them to relevant content. In addition, studies show that exams are very interesting, as 96% of people who start an exam finish it.
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