1. What is evergreen content?
Evergreen content is content that remains relevant and useful over a long period of time. An example of this is infographics, they can be repurposed and used again and again. Another example would be a blog post about how to start a blog.
If you have a lot of content that you want to dispose of, but it isn’t resonating with your audience, what you need to do is take your existing content, repurpose it, and continuously build content around it. If that’s the case, either repurpose the content for new audiences, or leave it as is and slowly build it up.
In a recent post, I wrote about creating a content strategy that is long-term but allows you to produce an abundance of content for your business. My best content strategy is about creating content that can become outdated in five years. One way to do that is to create infographics that speak to the current state of your industry, whether that be information on the state of your industry, an infographic on some newsworthy story, or all of the above.I’ve written previously about the benefits of creating epic infographics.
They can add a lot of value
They can add a lot of value to what your blog post is about and yes, they can also stand the test of time. Creating epic infographics As I was pondering over how to create my epic infographic, I wanted to find an easy, free way to create them. Luckily, YouTube provided that solution.
The process for creating content from YouTube videos is a simple one, all you need to do is grab a random video, change the metadata to include keywords of your choosing, rename it, and upload it to YouTube.When you pick a video to use for your infographic, keep in mind that you want to choose a related video that is similar to the one you’re about to create. I went with a video on using a machete.
2. Why is evergreen content important for your SEO strategy?
Evergreen content is simply content that lasts a long time. It’s content that provides value to your audience long after you publish it. It’s not time sensitive so it can be linked to and shared at any time. Evergreen content also offers some of the best original content on the internet. It’s the reason a lot of journos use the “evergreen” tag in their titles. Evergreen content isn’t something you have to be cautious about.
It’s common to see old articles resurface online months, or years later. It’s what allows nations to outlast the Japanese vampires, and Chinese bloggers to hang on despite the Chinese government forcing them to shut down two years ago. Nothing is ever dead forever. “All that is solid melts into air, all that is holy is polluted by pollution” — William Hope Burnett If you publish evergreen content, your audience will feel a deep sense of connection with you. They’ll get to know you as a creator, and they’ll see the growth you’ve shown through your writing. If you’re unsure how to approach publishing evergreen content, it might help to think of it as posting valuable, human content. Evergreen content can look like anything from blog articles, to YouTube videos, to documentaries.
They all share one thing in common: they’re valuable and long-lasting.
Your audience knows that once you publish an evergreen post, you’ll undoubtedly continue publishing more content as long as your audience keeps coming back for more. Even if you’re using somewhat outdated methods when creating blog content and YouTube videos, you can still create evergreen content. So whatever form you choose to put your evergreen content into, the smartest way to ensure it’s valuable and stays that way is to: In order to attract new readers and watch them keep coming back for more, it pays to take advantage of old content you’ve already published.
3. How to write an effective evergreen post?
First, decide what your goal is for the post. Is it to share an interesting story with your readers? Is it to teach something? Is it to drive traffic to your site? Is it to get people to take an action? Before you start your post, get clear on what is your end goal. Write it down. This will help you come up with a structure for your content that makes sense relative to your goal. Otherwise, it will be hard to come up with content ideas — and even harder to write. Decide on the best content you can think of to share with readers.
Do a search for relevant numbers or numbers that will help you think of interesting statistics. How often do you want to share this information? How can you share it more broadly? Break your content into different sections to make it more readable. If you have fewer sections, you can publish your post in as many as you want. To make your content more SEO-friendly (read more about SEO), make sure each link is worth it’s weight in SEO terms. You should always think of a list of keywords for each of your posts.
Research10X will give you a beast of a list of keywords you can add to your content. Don’t just add keywords randomly — especially if they aren’t relevant to your post; you’ll waste your audience’s time. It can be helpful to think about topics that you cover yourself. For example, if you are writing a blog about L10V, then focus on topics you were involved with at L10V or have expertise in. Keep your posts relevant to your niche. Saying something that is relevant to 15% of your audience isn’t going to be very impactful to your other 85%. Make sure you use relevant hashtags throughout your content. Each post should have a call-to-action (CTA).
4. How to promote your evergreen content for maximum exposure?
To promote your evergreen content, you need to first identify the channels where your audience is hanging out. For example, if you write a bunch of articles about SEO and you have a huge following on SEO forums, then start posting links to these articles on those forums. If you don’t have actual followers on these forums, then make sure you share your content repeatedly across those platforms.
Plenty of Google and social media experts advise creating audience scripts. This is where you script what information you want your website to show up as on social media. Certain platform specific audience scripts can even help you get ranked higher on Google Web if you have a bad history of ranking for keyword phrases in specific areas.
Still, your content needs to have some value to function as a marketing funnel. That’s the concept; if you’ve created the perfect blog post that gets loads of views but nothing engages with your target audience, the only avenue for engagement is via social media, right? This could cost you credibility. So, when you’re deciding what channel to pick, ask yourself more than what platform you want to promote your evergreen content on. Try and use the following questions to identify audiences: Once you’re done refining your target audience demographics you now have your audience mapping.
This is basically a road-map
This is basically a road-map to what channels you want to promote your content on. The more specific you can be with your channeling, the more you’ll be able to promote evergreen content on it. Relevance with your evergreen content aside, the effectiveness of your channel is also going to depend on what kind of content you produce. Mapping out the best channels to promote your evergreen content is a marathon, not a sprint. The sooner you get straight down in the nitty gritty of the best channeling combinations and creating strategies for promoting, the sooner you’ll start being successful on Twitter.
5. What if you are not a good writer or SEO expert and don’t have time to create a great piece of evergreen content?
If you’re not good at creating content or you don’t have the time to create great evergreen content, you can look for help. You can outsource content creation to a freelance writer. You can also hire an SEO expert to create content for you. You can find freelancers on sites like Upwork or Fiverr.
They will produce great content at a very competitive and hourly rate. Sometimes I will outsource the content to a less experienced writer like myself and it is still effective. When someone takes on the task of creating your content, the work is generally faster but they may also produce less if the content is not clearly professional. But if they know what they’re doing and produce professional content, it can be worth it. The power of freelance writers comes from the quality of work you get. I don’t mind if they don’t pay me. I’m willing to do the work for less than what some writers get paid.
I don’t care as much about the vanity metrics of publishing
I don’t care as much about the vanity metrics of publishing. I care that I got an article published. I have found sites like Upwork that have lots of entry-level writers. Upwork is a content creation platform so if you want to outsource content writing, you can use that website for help. Sometimes you can find great content for a lower hourly rate. But using Upwork or sites like that you should be cautious of any job-for-hire arrangements. Those sites can error on the side of favouritism. Don’t let that happen to you. If you’re just starting to write and haven’t been able to find a way to monetize your content, content mills are probably not for you.
They don’t provide any guarantees if you do find success with the writing. It’s a chance to experiment with articles but don’t rely on them for much. If you want to monetize content, podcasting is excellent for a few reasons. It works on a time-based model so you can create a weekly or monthly show based on your content.
sources : https://medium.com/@contentaitest/benefits-of-evergreen-content-in-2021-aa61c45f590c
