A good way to improve the engagement of its followers on Instagram is to organize a contest. However, to turn this into success, it is necessary to establish a strategy beforehand.
Always ask yourself: why offer a quiz? Is it to increase your visibility, increase the size of the community, and reward your loyal customers? Etc…
The answer to this question will help you choose the participation mechanism to set up. In this context, I will offer you throughout this article 5 types of contests that have already proven themselves.
1) Encourage the creation of creative content
Buy Instagram likes to increase their visibility, several brands favor competitions during which their subscribers are encouraged to create creative content. It can be cooking recipes, a photo with a theme or a fun video. The format requested must be related to your activity and the difficulty of achieving it proportional to the gain.
To follow the spin-offs and boost their notoriety, brands ask participants to add a specific hashtag to their content. This may very well refer to the brand.
For example, the Leroy Merlin brand, specializing in DIY, construction, and gardening, has proposed to its community to give free rein to its imagination. Inspired by 4 models of furniture selected by bloggers, Internet users had to reinvent this furniture according to their creative sensitivity. The publication should also contain the hashtag #remakeleroymerlin.
2) Suggest to Internet users to put themselves on stage with your products
Do you sell products and want to reward your loyal customers? Suggest to your fans to stage themselves with your products! This type of competition is interesting for two reasons. Indeed, it targets the company’s customers while offering Internet users the possibility of being highlighted by the brand. It is also a way to boost your reputation thanks to digital word of mouth. By posting a photo of them with one of your belongings, participants indirectly advertise to their community.
On the eve of summer, the Logogenic tea brand offered its community a competition based on this principle. Subscribers had to stage during their ice tea break. Two hashtags (#Logogenic and #SummerInLov) were created for the occasion. Participants’ publications had to mention “My Live Organic frozen break”.
3) Create a competition related to the season
Do you want to organize a competition, but have no specific idea in mind? Why not create a game related to the season? Between Mother’s Day, Christmas holidays, Easter, Halloween, back to school… you have many opportunities to set up a seasonal competition.
For example, to celebrate the start of summer, the cosmetic brand Phots offered users the chance to win sun creams and sunscreens. A good way to promote its summer products during the period when customers are likely to buy them.
4) Partner with an influencer or brand
Proposing a partnership with an influencer or another brand to organize a competition is a relevant technique for recruiting new subscribers.
By doing so, you benefit from a double opportunity to promote your competition: on the one hand, you reach your community and on the other hand, you have the possibility of presenting your brand to an audience likely not to know (but interested in your products).
For instance, the regular makeup brand Pauma Beauté collaborated with Pea Nerve, an influencer in the natural magnificence area, to sort out an opposition. Participants just had to subscribe to the Pauma Beauté and Pea Nerve accounts and invite a friend to participate in the contest.
5) Offer a recurring contest
To retain your subscribers and constantly recruit new ones, organizing a recurring competition is effective. It’s up to you whether you want to do it on a weekly or monthly basis.
The important thing is that your followers write down this meeting and prepare to win it. In this way, Buy Instagram Followers do not unsubscribe from your Instagram account and you get more and more qualitative followers.
For example, the cereal brand Jordan offers Instagram users to save a month of breakfast. To do this, they must follow Jordan’s account, post a photo of a brand package by inserting the hashtag “#MorningJordans” in their publication.
This competition takes place every month.
You can test several types of contests to see which one works best and which meets your objectives. However, don’t forget to analyze the impact of each operation by following comments, hashtags or any other form of engagement.
